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Staycation or SLAYcation!!! (which is a movie title I pitched @jessica_may_kaminsky that she has swiftly rejected no less than 52 times.)
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Cannes Lions: Powered by Blonde Ambition
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Behind the scenes of our new Carl’s Jr. Paris Hilton ad:

20 years ago, Paris Hilton made advertising history with Carl’s Jr. You know the one: a Bentley, a bucket of suds, and a burger. Cut to 2026:

Carl’s Jr. teams up with Native Foreign to bring Paris back to the car wash. But things have changed - she’s not washing the cars by hand herself anymore. She’s doing what any reasonable human being would do in the age of hashtag#ai - build an army of bots to do the work for her!

She’s the boss now - rocking a custom designed pink racing outfit designed by esteemed fashion designer Michael Ngo. 

The Famous Star is Carl’s Jr.’s most iconic burger. And Paris knows a thing or two about being an iconic famous star. Hence, the Famous Starwash.

By design, much of the campaign was created using generative production. That said, this was far from a one-button process. Thousands of human decisions on casting, wardrobe, and shot iterations - with dozens of passes of refinement from the Native Foreign team brought it to life.

We also wanted the real Paris in the spot, to in fact be the REAL Paris. So we did a shoot with her to capture that IRL magic.

Thanks to the incredible team at Native Foreign and all our partners that helped make this ambitious spot a reality! In total, more than 100 people collaborated to make this spot a reality. And we used the latest in AI technology - including our own custom built pipeline, featuring tools from Freepik, Luma AI, and ElevenLabs. Can’t wait to show you what else we’re up to with our new endeavors in AI-driven storytelling.

#ai #commercial #campaign
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When luxury is all you know

#LuxuryGetaway 
#PalmBeachParadise 
#GirlsTripGoals 
#WhiteLotusVibes 
#ChicEscape 
#LavishLiving 
#SunshineAndSilk 
#GlamourGetaway 
#ParadiseFound 
#IndulgeInLuxury
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