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The Secret Gallery Casting

@thesecretgallery

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A really fun casting we did for @pradabeauty featuring @tarale.wulff @kapriceimperial @giannacooper @ryan.mercedesss @zolaayanna @izzymarinucci meeting @zendaya in NYC!

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Playing, Loving and redefining how we Win throughout the streets of NYC — our home.

Putting on a PLW shirt is an invitation to reset and meet the moment with curiosity and a sense of possibility.

When do you play? How do you love? What is your win?

Shirts for Everyone at PlayLoveWin.com

#PlayLoveWin

Video: @newyorkcityvibe

Featured Talent:
@ronnychieng
@nycc_jarek
@nycc_jayden
@katinescher
@preppy.pete
@tesscarstennbreeden
@itsamrit
@tietztietz

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@PlayLoveWin is a singular destination for all your shirting needs.

‘The SHIRT heroes through personalities rather than pose. Inhabited, not just worn.’ - @ruba

Introducing our inaugural campaign ‘The Family’… A series of portraits of friends of the house in PLW shirts, each embodying the characteristics of Play, Love, and Win. Across the series, one person may hold more than one at once; those characteristics can blur while sometimes even being contradictory—giving the family texture and tension of real life, all with a bit of humor.

Thank you Ruba, Sharif, Melissa, Justine, Maria, Amy, Roy, Maddy, Victor, Dan, Eleanor, Ronny, Kati, Jian, Preppy Pete, Leila, Tess, Amrit, Jon, Leone, Drew, Jin Soon, Tamara, Emi, Eric, James, Patrick, Kaitlan, and the rest of the amazing team that made this dream possible.

Friends, please visit PlayLoveWin.com to find your shirt(s).

#PlayLoveWin

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Featured Talent:
@ronnychieng
@itsamrit
@eleanorsimon27
@nycc_jarek
@nycc_jayden
@jiandeleon
@tietztietz
@katinescher
@laurabrown99
@leilathecowboy
@preppy.pete
@tesscarstennbreeden

Team:
Creative Director: @ruba
Director and Photographer: @sharifhamza
Digital Tech: @mike_skigen
Lighting Tech: @shenwilliamscohen
2nd Motion DP / BTS: @reedrolling
Sound Op: @imagesforsound
Styling: @levyyoungmelissa
Styling Assistants: @itsukawatanabe_ , Janna McCabe, @brunhilde.brown
Hair Stylist: @tamaramcnaughton
Hair Stylist Assistants: @jazshepard, @noahhairs
Makeup Artist: @emikaneko
Makeup Artist Assistants: @wakana1107, @kimkpham
Manicurist: @jinsoonchoi using @jinsoon
Casting Director: @thesecretgallery
Producer: @leoneioannou @pony_projects
Production Coordinator: @christophermccann
Production Assistants: Eleanora Trullo, Zach Sturtevant

Jewelry: Talent’s own and Phillip’s personal, with selected pieces from @pacharee and @arianaboussardreifel

Studio: @vela.nyc
Catering: @saigonsocialnyc by @miss_hailan

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Just Casuals #ageisjustanumber #fashionblogger #modeling #confidenceiskey #fashionforward

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I scouted Agosto Machado at an event for @ilkascobie back in 2019. We @thesecretgallery were casting an insanely difficult job for @cocacola for photographer @gigilaub At the time Augosto had no phone and organizing his casting meant going by his East Village apartment hoping he would be home or leaving him a note. He made the first and second callback. The client had no idea what was going on behind the scenes to get him there but he said he really needed the money, so I just commited to the extra effort as I found myself becoming quite attached to this fellow trickster. Sadly, after getting so close, he didn’t get the job. Clearly their loss. I harbored some guilt though that I had dragged this older man around NYC for nothing. Augosto said he didn’t mind and anyway NYC was his playground. We remained friends and it was with incredible pride, and some amazement - but no surprise, considering his talent - that very late in life he found huge success when @gordonrobichaux and @sam_gordon_ began representing him. Wow! So inspiring to see an artist in his 90’s getting recognized and acquired by some of the most important museums in the world. Augusto I send you love and laughter in the hereafter. I will never forget you! #agostomachado

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Old phone photos from Cuba to Milan, Paris, Hawaii, Carolina Beach, and of course…NYC.

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Sharing a commercial spot I directed for my friend Alicia Liu the founder of @lavenderandtruffles a vegan ice cream inspired by Asian flavors. Thanks to everyone who helped out and especially our talent @mondaysmgmt and my producers at The Coffee Robot!
Director @danielpeddle
Cinematographer @marcus_friedlander_dop
Editor @spuglisi
Casting @thesecretgallery
Colorist @boom_henke
Producers @tylerwardstephenson @juban14

Talent
ALICIA LIU
AIDAN KHARE
LULU THWAITES
JACK RETTIG
XAVIER SANDERS
MARILYN NGUYEN
CHRISTINA NGUYEN
EDIE KAHULAPEREIRA

#coffeerobotla
#production
#commercialdirector
#filmmakers

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Congratulations to our @mondaysmgmt talent JACK on his @prada debut! Shout out to @stefanccampbell & @degenjpener for making the connection and especially #DrewDasent @thesecretgallery for making it happen!

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My amazing barber @jasuabarin uses his shop as a community gallery space, and when he asked if I’d like to have a show there, of course I said yes. Last night was the culmination of many months of work creating 25 pieces honoring life by the beach here in #OceanPark, #SantaMonica. It was an incredibly rewarding experience to share this body of work with my friends, neighbors, peers, clients and colleagues! I so appreciate everyone who came to offer their spirit and support! I only wish I took pictures of all who visited but some of y’all slipped by me. Also special shoutout to @roaming_will who helped me hang my show! Nothing but love for all y’all (and Otis!) 😍

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Sustainable lifestyles

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The world is on fire and here I am with fresh living room digitals lol 📸✨☠️

LA Reps @storm_la @olyinnes
PNW Reps @heffnermanagement
ACTING Reps @feraltalentinc
NY Reps @musemennyc
TEX Reps @kimdawsonagency
LV Reps @tngagency
SE Reps @directionsusa
MOTHER @danielpeddle @thesecretgallery
AU Reps @bellamodelmgmt

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