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The Story Mob

@thestorymob

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Communications consultancy for gaming culture/ immersive entertainment.

POSTS STORIES REELS TAGGED

The finalists for Esports Supporting Service of the Year are:

#ESGLaw
@wearejamgg
@prodigyseg
@thestorymob
@gridesports
@characterselectagency
@esportscharts
@faceitcom
@liquipedianet
#OdinLawMedia
@shikenso

✅ Vote now! LINK IN BIO

Voting closes on November 10th

#EsportsAwards2026

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Campaign Middle East’s Gaming, Esports & Social Media Guide.

Agency in focus: The Story Mob

Link in bio for the full agency directory.

#directory

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Anna Rozwandowicz, Founder and CEO of The Story Mob, highlights how brands are rethinking everything as social media matures from a distribution channel into a business-critical function, with AI, creators and community-led ecosystems shaping the new rules.

Read more with the link in bio.

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March was a beautiful month; I can only hope that April ends up being just as stunning. ✨

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What an amazing whirlwind Esports Leaders London 2025 was!

Chan and myself had the pleasure of travelling to England on behalf of Enorth Media to talk all things esports. As per usual, Sam Cooke and Alfie Wright held a fantastic event full of meaningful panels, stellar roundtables led by industry leaders, and enough time to enjoy the amazing food at Nobu Hotel London Portman Square (and network)!

Events like this aren’t just important because of the weight networking holds in our industry but also because there are so few spaces where the “guard” we have during networking is lowered and we can enjoy these spaces where we come together as people and as professionals. I truly believe in the work that Sam and Alfie are doing alongside their partners to create a different environment for us to come together. I am so upset at my gallbladder for making me miss the Austin edition - if London was anything like Austin, I truly missed one hell of an event.

I can’t wait to see what 2026 holds in store, especially with The Esports Radar leading amazing events like this one!

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As the founder and CEO of The Story Mob (@thestorymob), a London-based global communications consultancy focused on gaming, esports, and immersive entertainment, Anna Rozwandowicz (@arozwandowicz) is at the forefront of public relations (PR) for one of the fastest-growing industries in the region—if not the world—today. “When I launched The Story Mob in 2018, there was no blueprint for building a PR firm centered around gaming culture,” Rozwandowicz says. “We created it from scratch: a digital-first agency that understands how to speak to fan communities and navigate the complexity of an industry where traditional PR rules don’t apply.”

Rozwandowicz has since led her enterprise to be named the global lead agency for the Esports World Cup (@ewc_en), the most influential esports tournament in history. With a prize pool that was worth more than US$70 million, the event has, with over 30,000 stories in media that generated over $1.7 billion in value, solidified esports as a global sports and cultural force. Under Rozwandowicz’s leadership, the campaign for the event not only set a new bar for gaming and esports PR; it redefined what the world expects from esports storytelling.

Rozwandowicz has also been at the forefront of championing women in gaming and esports, with her noting that the entry of women into these industries has been more than just changing the faces in the room—it has rather transformed the tone, priorities, and long-term outlook of the industry. “For years, the conversation around women in gaming was either sidelined or tokenized,” Rozwandowicz says. “Now, women in leadership are setting the agenda: pushing for better representation, building safer and more inclusive spaces, and challenging outdated norms around competition, fandom, and workplace culture.”

Rozwandowicz was one of Inc. Arabia’s Women of Influence 2025, a showcase of 30 women rewriting the rules of business in the MENA region—hear from her directly in the video, and read our full story on her using the link in our bio.

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p54Fast global shipping (5-7 days) from a trusted HK luxury supplier. Unbelievable prices await you at @super_vip_wendy

#LV#Gucci#Chanel#Hermes#Rolex#Cartier#Prada#Dior#Burberry#Tiffany#Versace#Ferrai#Balenciaga#Valentino#Givenchy#YSL#BottegaVeneta#Fashion#Trend#Design#Outfit#Style#Chic#Popular#

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Edition II: Women In Sports Tech

In today's rapidly evolving world, the intersection of sports and technology is an exciting space to watch.
From entrepreneurs to athletes, this week we're spotlighting the women at the forefront of driving innovation and inclusivity in this traditionally male-dominated field.

This week, we hear from Judith McMinn on how her groundbreaking invention @rezonwear Halos are changing the game by reducing the risk of concussion and sub-concussions.
@whereverexplorer, founder of @correcttheinternet, details why she's determined to fix the factual inaccuracies about sportswomen found online. @what_would_josie_do shares her unique perspective on leveraging technology to enhance sports performance, while GB Paralympic basketball player @sophcaz and @englandcricket’s @tammybeau MBE talk about how technology has revolutionised their training and competition.
And for insights on e-gaming, virtual reality, and gender diversity in the industry, we turn to @arozwandowicz, co-founder of @thestorymob.

So, join us as we explore the changing technological landscape in sport and celebrate the incredible achievements of these trailblazers and innovators!

Tap the link in our bio to read these Glorious stories 🔗

GloriousSport.com
Elevating women’s sport through the lens of art and culture.
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#glorioussport #womenssport #womeninsport #womensports #womenintech #sportstech #sportstechnology #gamechangers #womeninstem #esports #sportsscience #wearabletech #sportbusiness #sportsbusiness #sportsindustry #sportinnovation #documentingwomen

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A moment I’ll never forget @bafta 🤍
It was my absolute pleasure to present the “Evolving Game” award to #finalfantasyxiv 🙏🏽

#bafta #baftagamesawards #baftas

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A night with @bafta & all the incredible people who made a evening to remember! What an honour to be given the opportunity to present the “Evolving Game” award at the BAFTAs! Forever grateful for the path I’m on 🤍

#baftagamesawards #bafta #baftas

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42 storys high, feeling on cloud nine for the @bafta nominee’s party! So great to see everyone who’s been nominated! 🙏🏽

#baftagamesawards

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