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Ana Abu

@theubaana

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Wearing my favorite skirt from @anaabu.co šŸ„¹šŸ«¶šŸ˜ #hanoi #vieĢ£Ģ‚tnam #outfitoftheday #modestfashion
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For @anaabu.co Photographed by @tinorenato
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Ana Abu grew up in the back of her fatherā€™s van, travelling to night markets where he sold secondhand clothes. In 2010, she turned that world into ANAABU. What began as an online vintage store is now one of Southeast Asiaā€™s most loved homegrown labels, known for reinterpreting heritage through contemporary, unisex design. Today, ANAABU runs physical stores in two restored heritage buildings in Kuala Lumpur and Johor Bahru. Follow @thelocallabels for more of Asiaā€™s local brands. Know a brand worth featuring? DM us. #thelocallabels #anaabu #localbrands #malaysianfashion #supportlocal Source: ANAABU, Vogue Singapore, Grazia Malaysia, Fashion & Market, Time Out KL
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šŸ’¬ We had the chance to talk to @theubaana , the founder of @anaabu.co , at MossFest last year. She shared her story of founding ANAABU, what began as a humble start has grown into something much more established. šŸ“ šŸ”— The full video will be published soon on MosseryTV on YouTube. Stay tuned!
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Really loved seeing the @anaabu.co Ɨ CLUB21 installation come together, with sound by @nothing šŸ–¤ Iā€™ve been such a fan of what Anaabu has been doing. Since 2012 macam tu, I was already a fan! Truly one of the trailblazers in our local fashion scene. Always pushing, experimenting, questioning, and finding new ways to tell their stories through clothing. That, to me, is really admirable. And what I admire even more is their humility. Makin berisi, makin membumi. And honestly, how nice to see Malaysian creativity taking up space like this! If you havenā€™t made it yet, todayā€™s your last day to step inside and discover MONO. Come by before itā€™s gone šŸ–¤
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Fashion month ala mode.
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@anaabu.co 2026: MONO šŸ–¤ Just experienced the launch of MONO ā€” a collection where garments, cultures and ideas come together through a thoughtful exploration of form, movement and function. The launch also introduced MONOĖ£, an exclusive capsule with @club21malaysia and ANAABUā€™s first-ever collaboration. An intimate evening of considered design, coffee and sound by @nothing . Low-Tech Meets Monochrome #ANAABU #ANAABUMONO #MONOX #CLUB21 #Nothing ANAABUā„¢ 2026 MONO collection launch in Kuala Lumpur, featuring monochrome garments with relaxed silhouettes, layered details and contemporary interpretations of traditional forms. An intimate installation showcasing the MONOĖ£ capsule, ANAABUā€™s first collaboration with CLUB21, with coffee and sound by NothingĀ®.
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When a brand you genuinely love and have worn for years reaches out, you gotta show up and show them love šŸ–¤ Got to check out (and wear!) @anaabu.coā€™s latest MONO collection in collaboration with @club21malaysia. It was lovely meeting the warm and welcoming team. Congratulations and thank you so much for having me. Swipe to the end for a photo of me in #anaabublackseries back in 2018 shot by my husband šŸ–¤
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Buat julung kalinya @anaabu.co berkolaborasi dengan @club21 untuk ekstensi koleksi MONO, yang mana himpunan ini dilancarkan di Club21 Lab, Shoppes At Four Seasons Place hari ini. #EHMalaysia #AnaAbu #Club21
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Today, we stepped into the ANAABU x CLUB21 installation at CLUB21 LAB a space where garments, cultures and ideas converge through distinct creative visions. We caught up with Ana & Arma, and the team behind the collaboration to hear more about their shared exploration, and its extension into the ANAABU x CLUB21 MONOx collection. Explore the ANAABU x CLUB21 MONOx Collection 27 August ā€“ 6 September 2026 11AM ā€“ 9PM CLUB21 LAB, Shoppes at Four Seasons Place @anaabu.co @club21malaysia @theubaana #ANAABU #CLUB21 #MONOCollection #MONOx #Fashion
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šŸ–¤
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Women donā€™t compete with one another, they support each other. šŸ‘øšŸ» The word ā€œhenneā€ in Henne Made actually means HER and when I started @henne.made, I wanted to make heritage inspired womenswear for HER. At my pop up in Kuala Lumpur last weekend, I shared my design inspiration with brand owners in KL that Iā€™ve know for over a decade and shared stories about a fabric that have such rich cultural and social impact to me, the kain pelikat. Over countless coffees, cakes and a panel discussion, we discovered a shared interest in preserving and championing what was ours; the stories that connected us all, regardless of age, race or religion. I also met so many versions of HER that I had always envisioned for the brand and it further reinforced my belief that women can truly change the world, one collection and one conversation at a time. They say that women hold up half the sky yet for those 48 hours, I felt that the women I encountered in that room held me up for Life. Thank you to all who turned up and sorry I couldnā€™t get everyone in this video but Iā€™ll never forget the conversations, support and warm hugs that I received from all of you. KL, you have outdone yourself ā¤ļø You are the living and breathing proof why Henne Made is ā€œMade by Her, for Her.ā€
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