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International Marketing Agency
🧿 Brand, Strategy, Creative, & Social Media.
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@kyliejenner wore the @victoriassecret Fantasy Bra, but she never earned it. This decision bought attention, not brand equity.

Follow & Comment FANTASY, and I’ll send you the full case study.
224
@victoriassecret confused star power with brand strategy.
327
Celebrity alone isn’t a retention strategy. Jennifer Lawrence’s new haircare brand, Mes°, has great product potential in a rapidly growing market. But will it be able to compete on a brand level beyond the initial celebrity hype?

I’m breaking it down across four dimensions: 1) celebrity-market fit, 2) marketing, 3) product strategy, and 4) industry dynamics.

Are you interested enough to buy Mes°? Let me know if there’s a particular angle you’d like me to unpack further.

Follow for more insights on the business strategy behind brand-building in beauty, fashion, and culture. 💅🏽

#beautyinsights #brandstrategytips #jenniferlawrence #femalefounder
27
@cartier brand history is built into its real estate. 

The NYC flagship was acquired in a trade involving a mansion and a pearl necklace.
35
@drinkprime fell from $1.2B to $85,000 in the bank.

To read the full case study follow & comment “PRIME” and I will send it to you directly.
61
Why your brand needs to get ahead with speed. A @chanelofficial case study!

Follow & Comment SPEED, and I’ll send you the full case study.
114
The pet care category is booming, driven by a generation that treats their pets like an extension of their identity. Here’s what your brand can learn. 

Follow & Comment FETCH, and I’ll send you the full case study.
929
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