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Helm

@thisishelm

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Helm is a strategy-first consultancy that designs and amplifies places and experiences.
Brisbane (Meanjin) + Sydney (Warrang)

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Four weeks in Europe, four countries, one bag. Here are the hardest working items I packed for the trip as a solo female traveller 🧳

#carryononlytravel

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Wingin' It 🪽

Celebrating the grand opening of the first reimagined Rolls-Royce showroom in Australia, right here in Sydney.

It's always a special occasion to spend time with these magical machines and to get a glimpse of the process that goes into creating them in the Bespoke Commissioning Atelier above the all-new three car showroom.

How would you spec your Rolls-Royce?

#RollsRoyceMotorCars #InspiringGreatness #drivenwomenmag

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A pair of worn-in Wranglers from a station ringer. Cotton dyed with red ochre straight from the land. Dunedin artist @meggallagher__ went to @bulloriverstation in Australia’s Northern Territory and came back with materials for a piece that holds the rhythm of the place. We caught up with Meg to find out more about the experience, and how travel can leave a distinct imprint on creative practice. Online now via the link in bio.

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This Barcelona hotel has a rooftop pool, a Michelin-reviewed restaurant and a century-old library.

Grand Hotel Central, Barcelona, is a Small Luxury Hotels gem located in the Gothic Quarter. Seven floors of guestrooms, a rooftop bar with a pool & sauna (hello March morning cold plunge and reheat) a wellness spa & a historical library (that feels like it should be in a museum)

Can Bo restaurant (I’m still swooning over the interiors) delivers tasty tapas and local wines, with a dessert named Chocolate chocolate chocolate that is not to be missed.

#smallluxuryhotels #barcelonahotel #barcelona #traveleditor #escape

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A hotel worth singing about… 🎶

It was lovely to spend a few days at @songhotel 🏨

Not only a convenient stay in the heart of the Sydney CBD, but this hotel actively supports the community while you sleep 😍

Australia’s first profit-for-purpose hotel empowers women across the country. Every 25 cents of every dollar spent at the hotel supports @ywcaaustralia with providing housing and aid to women and children at risk 💕

Thanks to @thisishelm for hosting me. I’m all about singing out organisations that serve the community for the greater good, and this stay really fed my soul 🫶

Loved the birthday touch, too 😘 🍾

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Some 1.2 million households are currently flipping through the January edition of the Australian Women’s Weekly, and I’m proud to be part of it! Check out my little story about three island paradises you can reach via Singapore @cempedakisland @nikoiisland @batubatuisland . The travel section also features three of my favourite writers, @theroamingflamingo @lynn_1_gail and @zizzyballord 🙌
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#travelwriter #hosted #malaysia #indonesia

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introvert’s guide to solo travel ✈️

ever wanted to travel solo but haven’t? frankie writer @emilynaismith put aside her fears and travelled through austria, slovenia and hungary solo to write a guide you’ll find in the latest issue of frankie mag.

her top tips were to tune into yourself, remember that people are nice and let go of unhelpful expectations! there are many more tips, plus the cutest and coolest places to visit in eastern europe in the summer bumper issue of @frankiemagazine.

emily travelled around europe on the train for two weeks as a guest of @eurail! toot toot!

#solotravel #eurail #europe #travel #frankiemagazine #pr

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Having an adventurous spirit isn’t just about the places we visit — it’s about how we choose to travel, the experiences we say yes to, and the foods we’re brave enough to try.

A quick stopover in Amsterdam for the day thanks to my Eurail pass , I went all in and tasted pickled herring for the first time. Six-month fermented fish is not something I’d normally reach for, but when you’re travelling through the Netherlands, it feels like a rite of passage. And honestly? What an experience. There’s something powerful about embracing local cuisine — it’s a window into culture, history, and the stories people carry.

Exploring Amsterdam with Rene from @slowfoodamsterdam opened up a whole new way of seeing the city. When you walk slowly, listen deeply, and let locals guide you, you start to understand a place from the inside out.

Here’s to travelling with curiosity, eating with courage, and choosing the kind of adventures that change us — even if it’s one bite of fermented fish at a time. 🐟

#SlowTravel #SlowFood #Eurail #ConsciousTravel #TravelWithIntention #EatLocal #CulturalCuisine #AmsterdamAdventures

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BREAD LOVE. 🍞

I met a wonderful baker in Basel Switzerland 🇨🇭 — Christian from @bread.love_basel — whose passion for bread runs deeper than flour and water. He’s spent years trying to recreate the flavours of his childhood, baking high-quality sourdough with locally sourced ancient grains.

Listening to him speak about bread felt like listening to someone talk about home, memory, and identity all at once.

We ended up spending almost an entire day together, sharing stories and knowledge about food, our cultures, and our communities.

Worlds apart in distance, yet sitting across from each other we realised how similar we are. Food became our common language — the way we express love, care, and connection to the people we belong to.

What moved me most is that Christian is one of many people I’ve met on this journey who were generous enough to share their time, their stories, and their craft — all because I stayed curious and simply started a conversation.

Stepping off the beaten track, leaning into the unexpected, and being open to moments outside my comfort zone… that’s where the magic happened.

And this connection — born from bread, storytelling, and a shared reverence for tradition — is one I’ll carry with me for a lifetime.

💛💛💛

#eurail #slowtravel #slowfood #breadlovebasel #ancientgrains #sourdoughlove #culinaryconnections #foodstories #localgems #curiosityandconnection #travellikethis #culturalfoodways #foodisourlanguage #unexpectedmoments #communitythroughfood #bakersofinstagram #sourdoughcommunity #traveldiaries #goodvibes #europebytrain @blackduckfoods

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Curiosity & Connection — Lyon to Amsterdam 🚂

Traveling on trains through Europe with @eurail has reminded me of something simple but powerful: when we slow down, the world opens up.

Moving from Lyon to Mulhouse to Basel to Freiburg, Utrecht and finally Amsterdam, I found myself guided by curiosity — tasting, listening, wandering — letting each place reveal itself beyond the postcard moments.

Along the way, I met strangers who felt like kin.

We shared stories over plates of handmade Varenyky (Ukranian dumplings), mouthfuls of sourdough bread made of ancient grain still warm from the wood fired oven, devoured handmade local cheeses and biscuits made from a 300 year old recipe , we sipped street-side wine and perry , and strolled through organic food markets humming with life.

It struck me how, despite the distance between our lives, we’re all searching for the same thing: connection and community.

And woven through it all was Slow Food — meals rooted in place, grown with care, prepared with intention. Food that asks you to pause. Food that makes you feel something.

This journey has been a reminder that curiosity is a compass… and connection is the destination.

Here’s to the unexpected moments, the people who cross our paths at just the right time, and the joy of taking the long way.

#eurail #slowtravel #slowfood #goodvibes #localgems #connection #curiosity #traveldeeper #foodstories #bytrain #europebytrain #nativefoodjourneys

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In a captivating blend of art, storytelling, and sustainability, @bulloriverstation has partnered with New Zealand-based textile artist @meggallagher__ to create a unique artwork that celebrates the spirit of the Australian outback, all whilst giving back to it.

The resulting artwork, titled The Rhythm, is currently being auctioned, offering one buyer the chance to own a truly meaningful piece. Find the details at the link in our bio.

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The Calanques! ☀️

We took the train from Marseille, equipped with @eurail passes - which meant we could make a last-minute decision to go and which trains suited us best.

After only 22 minutes, we arrived and though we managed to miss the connecting bus, a £10 taxi ride quickly put us in this pretty little harbour town in time for lunch on the water.

But the very best part of a trip to Cassis, is taking one of the regular boat trips out to explore the fjord-like inlets of Calanques de Cassis. With two young kids in tow we opted for the shortest trip with 3 Calanques visited but you can also do 5 or 8.

Unfortunately we were too late in the season to snag a trip with a swimming stop but we saw plenty of people taking the hiking trails that lace their way along the coastline and swimming in the beautiful bays. Sea kayaking is another great option for exploring.

Back with breathtaking vistas in the memory bank it was time for a dip in the Med and ice creams all round before the bus wound us back up the hill for our train home ☀️

I travelled with support from @eurail #pr. Full story to come in @escape_snaps soon!

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