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Projekt

@thisisprojekt

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Projekt are a place making cultural organisation responsible for over a million square feet of creative work and event spaces in London and beyond.
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NATAAL sits down with the designers who took part in the 2026 Creative DNA x Studio Smithfield fashion residency, a collaboration between Paul Smith's Foundation, British Council and Projekt. Photographed by Phillipp Raheem. Styled by Eniafe Momodu. Photography: @philippraheem Styling: @eniafemomodu Hair: @iamanaveronica Make-up: @charliaverymakeup using @Skintcare and @ArmaniBeauty Models: Raihanna & Vilia at Another Mother Management, Antonette at PRM Agency Wearing: @atienostudio @renata.brenha @patch_maoko_ezim + more Make-up assistance: @gemmahowellbeauty Location: Studio Smithfield Words: @hellojennings
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BE SEEN DIFFERENTLY. Your Image Speaks Before You Do. Before you walk into the room, before you introduce yourself, before someone reads your LinkedIn profile or visits your website, they see you. Your image creates a impression. It can communicate confidence. Credibility. Leadership. Approachability. Presence. At Oneshot London Photography, we create professional imagery that helps people and businesses be seen at the level they want to reach. From LinkedIn headshots and executive portraits to personal branding, leadership, corporate, event and creative imagery, every image has a purpose. This isn't simply about having a better photograph. It's about how you want to be seen. BE SEEN DIFFERENTLY. BE SEEN AT THE RIGHT LEVEL. BE SEEN AS THE PERSON YOU'RE BECOMING. Your image speaks before you do. Make it count.
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NATAAL sits down with the designers who took part in the 2026 Creative DNA x Studio Smithfield fashion residency to reflect on this year-long creative and cultural exchange. A collaboration between the British Council, Paul Smith’s Foundation and Projekt, the training programme immersed six talents into the fashion eco-systems of both Addis Ababa and London, rounding out with an open studio at Studio Smithfield where they presented their collaborative pieces. They now face the future armed with new knowledge, kinships and purpose. Meet Bettydora Odhiambo (@atienostudio), Chido Kaseke (@patch_maoko_ezim), Karoline Vitto (@karolinevitto), Renata Brenha (@renata.brenha), Solome Asfaw (@xufan_wear) & Yaku Stapleton (@yaku.____). Full story: NATAAL.com Creative DNA Paul Smith’s Foundation (@paulsmithsfoundation) Studio Smithfield (@studiosmithfield) Projekt (@thisisprojekt) British Council (@southernafricaarts @eastafricaarts @britishcouncilet @ngbritisharts @britisharts) NATAAL (@nataalmedia) Photography Philipp Raheem (@philippraheem) Styling Eniafe Momodu (@eniafemomodu) Hair Ana Veronica (@iamanaveronica) Make-up Charli Avery (@charliaverymakeup) using Skintcare and Armani Beauty Models Raihanna and Vilia at Another Mother Management, Antonette at PRM Agency Make-up assistance Gemma Howell (@gemmahowellbeauty) Location Studio Smithfield Words Helen Jennings (@hellojennings) #nataalmedia #creativedna #britishcouncil #africanfashion studiosmithfiel
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Process: Spring/Summer 2027 | Sport & Spirit Animation @zuzannaskrz @paulsmithsfoundation @studiosmithfield @thisisprojekt
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That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations from all of us at the Paul Smith’s Foundation team! The Fashion Residency at @studiosmithfield, is a pioneering business development programme from the @mayorofldn, @thisisprojekt, and Paul Smith’s Foundation, supported by @britishgq, enabled through support from the @cityoflondoncorp. #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations to @paulinedujancourt from all of us at the Paul Smith’s Foundation team! 💫 #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations to @petrafagerstrom from all of us at the Paul Smith’s Foundation team! 💫 #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations to @yaku.____ from all of us at the Paul Smith’s Foundation team! 💫 #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations to @joyce__bao from all of us at the Paul Smith’s Foundation team! 💫 #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations to @paolocarzana from all of us at the Paul Smith’s Foundation team! 💫 #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashion Residency. Congratulations to @mashapopovap from all of us at the Paul Smith’s Foundation team! 💫 #londonfashionweek That’s a wrap! Take a look at the SS27 collections showcased at London Fashion Week by our designer alumni from Cohort 1 & 2 of The Fashi
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Solome Asfaw’s collection Grace (2026) did not disappoint at the Studio Smithfield showcase, offering a striking exploration of transformation, identity, and the sculptural body. Drawing visual and structural inspiration from the architecture, craftsmanship, and historic buildings of both London and Ethiopia, her work has bridged geographical borders through a single tactile language. Each garment acts as a living sculpture, hand-pleated, folded, gathered, and shaped to turn physical forms into organic expressions of shedding past selves. Her practice demonstrates the evolving power of modern fashion to carry complex narratives. @xufan_wear @paulsmithsfoundation @thisisprojekt @eastafricaarts @britishcouncilet
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Introducing Solome Asfaw of Xufan Wear, one of six delegate designers taking part in the Creative DNA x Studio Smithfield residency. Xufan is an Afro futuristic functional fashion and creative brand redefining the intersection of art, purpose, and personal transformation. Born from a bold vision to merge cultural heritage with tomorrow’s aesthetics, Xufan creates compelling streetwear, accessories, and artwork for all genders, each piece thoughtfully designed as wearable art that speaks to the soul. Currently based at Studio Smithfield, Solome’s final outcome was part of the Open Studio, which offered a unique opportunity to step inside the designers’ shared workspace and experience the ideas, collaborations and creative outcomes developed throughout the residency. Creative DNA x Studio Smithfield is delivered in partnership with @britisharts @thisisprojekt & @paulsmithsfoundation
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That’s a wrap, thank you to everyone who came to the Creative DNA x Studio Smithfield Open Studios yesterday & today. Take a closer look at the delegate designers’ project outcomes, inspired by creative exchange during their time in Ethiopia & London. RENATA BRENHA – Untitled, 2026 Two studies in silhouette and fabric manipulation inspired by Ethiopian Mesob basketry, exploring how its structure, volume and woven surface can be translated onto the body. A scanned image of a Mesob basket is translated into print, bringing the source object back onto the surface of the garment and creating a dialogue between two- and three-dimensional form, image, texture and structure. RENATA BRENHA – Untitled, 2026 Two studies in silhouette and fabric manipulation inspired by Ethiopian Mesob basketry, exploring how its structure, volume and woven surface can be translated onto the body. A scanned image of a Mesob basket is translated into print, bringing the source object back onto the surface of the garment and creating a dialogue between two- and three-dimensional form, image, texture and structure. Bettydora Atieno - Untitled, 2026 Crochet, cotton yarn, and mixed textiles A contemporary crochet ensemble exploring celebration, ceremony and cultural exchange. The crochet top features metallic beadwork inspired by the intricate metallic detailing found on traditional Ethiopian kemis. The bold red statement hat draws from British celebration and millinery, as well as the striking red of London’s double-decker buses. Bettydora Atieno - Untitled, 2026 Crochet, cotton yarn, and mixed textiles A contemporary crochet ensemble exploring celebration, ceremony and cultural exchange. The crochet top features metallic beadwork inspired by the intricate metallic detailing found on traditional Ethiopian kemis. The bold red statement hat draws from British celebration and millinery, as well as the striking red of London’s double-decker buses. Chido Kaseke - Kudzo Kudzo, [derived from the Shona word rukudzo], meaning honour, reimagines the traditional technique of finger weaving through a contemporary material language. Inspired by the military dress of Emperor Haile
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Last night, we celebrated the opening of the Creative DNA x Studio Smithfield showcase, a culmination of the creative exchange between designers Renata Brenha, Chido Kaseke, Solome Asfaw, Karoline Vitto, Bettydora Atieno & YAKU. Visit us at Studio Smithfield today to see the works in person, chat with the designers in their studio and take a look into their creative process. Open 11am-5pm at 1 East Poultry Avenue, London, EC1A 9PT. Creative DNA x Studio Smithfield is delivered in partnership with @britisharts @thisisprojekt & @paulsmithsfoundation
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Introducing Chido Kaseke of PatCh Zimbabwe , one of six delegate designers taking part in the Creative DNA x Studio Smithfield residency. Through PatCh, Chido Kaseke is known for handcrafted accessories that celebrate Zimbabwean artistry with confidence and refinement. Her work centres identity, meticulous craft and the belief that locally inspired design can speak powerfully to the world. Currently based at Studio Smithfield, Chido’s final outcome will be part of the Open Studio, which offers a unique opportunity to step inside the designers’ shared workspace and experience the ideas, collaborations and creative outcomes developed throughout the residency. Free tickets for the Open Studio can be got through the link in bio. Creative DNA x Studio Smithfield is delivered in partnership with @britisharts @thisisprojekt & @paulsmithsfoundation
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We’re returning to Between the Tides Festival! @betweenthetidesfestival We’re so excited to be joining you all again at Between the Tides Festival in Redcar this weekend. Get ready to look up! 👀💙 Up in the Sky is a brand-new aerial adventure for families, a bold and beautiful outdoor show filled with flying performers, magical moments and heart-warming surprises. Set around a giant 7-metre circular structure, six incredible performers leap, spin and soar through the air in a thrilling story about getting lost, finding each other and discovering where we truly belong. Expect breathtaking aerial choreography, playful visuals and plenty of “wow” moments, all co-created with young people. This uplifting 35-minute spectacle is perfect for families and children aged 5+, inviting audiences to gather close, dream big and take flight together. ✨ 📅 Saturday 22 August ⏰ 10.30am & 3.30pm 📅 Sunday 23 August ⏰ 10.30am & 1.30pm 📍 Kirkleatham Showground, TS10 4QR 💙 Find us in the Blue Zone! 🎟️ Find out more: https://redcarcleveland.co.uk/enjoy/between-the-tides-festival/
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Now two weeks into the London leg of the Creative DNA x Studio Smithfield residency, designers Solome Asfaw (@xufan_wear), Chido Kaseke (@patch_maoko_ezim) and Bettydora Aiteno (@atientostudio) have spent time in the studio working on their final outcomes, headed to the King’s Foundation with designer & weaver Ruth Kent learning about weaving, begun financing sessions with Vikram Menon, owner of Fashionex Limited & Met with Sir Paul to recieve a guided tour of Paul Smith HQ on Kean Street. Stay tuned as we share more from the designer’s time in London! Creative DNA x Studio Smithfield is delivered in partnership with @britisharts @thisisprojekt & @paulsmithsfoundation
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