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Tony Lehal

@tlehal

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ขยัน ตั้งใจ เดี๋ยวก็เก่ง💯

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Best Use of AI at an Event. Saudi Event Awards 2026. 🏆

Won for the Tech Talents Hub 2026 AI-Powered Virtual Recruitment Platform, and made possible by a team that refused to settle. Thank you to everyone who built it, to Tech Talents Hub for trusting the vision, and to the Saudi Event Awards for the recognition.

This one is for the team.

@mmgalvao @rusdxb @starsitora @mais.elras @abitardxb @chepiga.lev @someone_viljoen @lameezalexander @s__aldhanhani @sajjad_dcs @fadhil.kaidi @tlehal @branchdevio

#saudieventawards #techtalentshub #eventtech #AI #eventagrate

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CyberGrid at Game Expo 2026, Dubai.
You don’t play CyberGrid. Cybergrid plays with you.
Great vibes on day 1 in DWTC.
Well done teams @dubaifestivals and @eventifyentertainment .
#gameexpo #cybergrid #esports

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Final tests before going to Game Expo @dubaifestivals . We will be bringing our new world called Cybergrid, Reaction Arena for everyone to have fun with gaming in physical world. Special thanx to teams from @eventifyentertainment, @eventlabme, @galtechtrading with @bassbossbas, @mediaproav . #cybergrid #eventagrate #esports #esports

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At Riyadh Marathon Carnival 2026, we didn’t just install a screen, we built a multimedia landmark.

A massive digital cube designed as an immersive sculpture, wrapping the space in bold digital branding and high-impact 3D anamorphic displays that quite literally stepped out of the frame.

But beyond the visuals, it functioned as the festival’s central bulletin, showcasing real-time event stats, key updates, schedules, and live activations happening across the carnival. One structure. Every highlight. All in motion.

It became the place people looked to, gathered around, and captured — not just for the spectacle, but to stay connected to everything unfolding around them.

[Riyadh Marathon 2026, Event Experience, Anamorphic 3D, Creative Concept, Live Events, Eventagrate Group]

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Saudi’s Event Revolution Is Here!

This September, Riyadh becomes the stage for innovation, creativity, and the future of experiences.

I’m honored to be a judge at this prestigious event and to share insights on Hyper-Personalization at Scale: How AI is redefining the Saudi event experience.

📍 Riyadh | 🗓 Sept 17 | ⏰ 3:15 PM

Let’s kick off the season with groundbreaking ideas, powerful networking, and amazing event tech on The Technologist.

#SaudiEvents #EventTech #AI #Riyadh #TheTechnologist #SaudiEventShow #SaudiEventAwards #EventTechnology

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At Ajmal Makan, we built an immersive real estate experience that blurred the line between digital and physical.

Inside the room, a massive 360-degree LED screen surrounded visitors with a full view of the property, not just static renders, but dynamic environments that felt real and alive.

What made it even more powerful?

A custom tablet app that was fully integrated with the room. With just a tap, users could explore different villas and apartments, switch scenes, and control what played on the LED walls, all in real time.

It was not just a walkthrough. It was an interactive journey where potential buyers could see, feel, and connect with the space long before it’s built.

Created by Alt Enter & Branch, part of Eventagrate Group

Agency: SMPRO

Credits: @rusdxb @abitardxb @a.k.elnaggar @sajjad_dcs

#AjmalMakan #ImmersiveRoom #RealEstateTech #AltEnter #Branch #Eventagrate #360Experience #InteractiveApp #LEDScreen #PropTech #EventTech #ImmersiveJourney

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Watch how we made the Riyadh Marathon an event to remember!

From the moment we secured the project, our team came together to turn the vision into a reality. We started with an in-depth debrief to ensure every aspect was aligned with what Sports For All asked for, making sure we delivered on every expectation.

Our team worked tirelessly to create cutting-edge AR experiences and an AI mural for the pre-event invitations. These immersive elements not only captured the runners’ attention but set the stage for what was to come, sparking excitement and engagement even before the race began.

Then, we took things to the next level with interactive and immersive installations, including gamified experiences that brought the marathon to life in unexpected ways. From racing through clouds to competing against robots and animals, every experience was designed to keep the participants engaged and energized.

Behind the scenes, our branding and design team made sure every touchpoint was a visual masterpiece from stunning digital billboards to immersive installations at key locations. We wanted the entire city of Riyadh to feel the energy of the event, and we delivered with creativity and precision.

Finally, our production and technical teams worked around the clock to bring it all together. From seamless installations to ensuring everything ran smoothly on-site, they made sure the event not only looked incredible but was executed flawlessly.

It was a collaborative effort that brought all the pieces together, an unforgettable marathon experience loved by all!

#RiyadhMarathon #EventInnovation #AR #AI #InteractiveTech #Branding #ImmersiveExperiences #Teamwork #UnforgettableEvent

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Work hard, play harder! ✈️🌍

Taking my Little Rock on a business trip was never going to be easy, but my lil man really stepped up. Smashed through back-to-back meetings and still found time to create some magic memories together!

#WorkPerks #Dubai #SeeYouNextYear #Gulfoods #ChampionsTrophy #DubaiBoatShow #IndiaVsPak #FriendsThatAreFamily

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Great time and vibes @riyadhmarathon_

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On Thursday, 27 June, I had the privilege of leading the second Panel Session at the #CreativeBrunch - Digital Creative Economy, hosted by @dubaimediacity and @nordstella.me

We discussed the impact of emerging technologies like AI, Web 3.0, AR, and VR on the creative and media sectors.

Slide 3: [Image Highlighting Key Insight #1]
Caption: Copyright is still a major concern for creatives, with no clear direction on handling it.

Slide 4: [Image Highlighting Key Insight #2]
Caption: The younger generation is increasingly opting out of sharing their data, fueling a privacy movement.

Slide 5: [Image Highlighting Key Insight #3]
Caption: Companies need to integrate technology realistically into their marketing mix and avoid champagne dreams on soda budgets.

Slide 6: [Image Highlighting Key Insight #4]
Caption: Strategic implementation of technology should include setting goals and KPIs to measure impact.

Slide 7: [Image Highlighting Key Insight #5]
Caption: Gamification is changing the landscape, but many companies haven't done their due diligence to leverage it effectively.

Slide 8: [Image of the Panel and Audience]
Caption: Thank you to everyone who joined and contributed to this insightful discussion. Looking forward to seeing these trends evolve!

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Thank you for making the 6th edition of Creative Brunch a phenomenal success! 🌟 Hosted by Dubai Media City and NordStella, this edition’s theme focused on the rise of the digital creative economy covering the evolution of content creation, the impact of emerging technologies and how to leverage these advancements to empower the creative and media sectors.

We are thrilled to have had over 100+ passionate professionals from the media and creative sectors join us for an inspiring and insightful event. Your energy, enthusiasm, and engagement made this gathering truly unforgettable.

Special thanks to our below incredible speakers, panelists, and moderators who shared their valuable expertise on the future of the digital creative economy. The discussions were nothing short of enlightening:
🎤Majed Al Suwaidi, Senior Vice President - Dubai Media City, Dubai Studio City, and Dubai Production City
🎤Carlos Robles - Founder and CEO - Iuma
🎤Asiya Ali - Founder and CEO - MKV Digital
🎤Hesham Zakareya - Senior Copywriter - MullenLowe MENA
🎤Roxane Magbanua - General Manager Marketing - Al-Futtaim Automotive
🎤Shyam Sunder - Vice President Marketing - TBO.com
🎤Tonnit Thomas, Founder and Creative Director, Tonnit Design
🎤Harold Dickenson - Founder and Digital Transformation Director at Kanousei
🎤Jeremy Denisty - Managing Director and Partner - Imagine3 Studio
🎤Tony Lehal - Partnerships Director MENA - UNIT9 Ltd
🎤Stephen King - Senior Lecturer at Middlesex University and Board Member for IAA UAE Chapter

Thank you for your active participation and for contributing to the vibrant atmosphere. We look forward to seeing you at our future events and continuing this journey of creativity and innovation together.

Stay tuned for more exciting updates and events from NordStella and Dubai Media City!

#CreativeBrunch #DigitalCreativeEconomy #Innovation #ContentCreation #EmergingTechnologies #DubaiMediaCity #NordStella #IndustryLeaders

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