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Toby Jones

@toby_jones

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Flip ‘em 🃏@mjbale

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@mjbale video content

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@mjbale Snow collection with @harrygozzett

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——— APRIL 2016 ———
When your phone starts reminding you it’s Milan Design Week time, I look back & go holly merda how did I & WE pull it off with the first @local_design group show in 2016.

Ten years on & I still come back to this moment.

A raw idea, a bold leap and a group of designers who believed in something bigger than themselves, @tom_fereday and I put together a series of designer markets to turn profit from our Kensington St studio. We turned the float into a kitty to make then Milan semi feasible for all.

We didn’t have a blueprint. Just instinct, energy and a desire to place Australian design on a global stage, first group through the door when we opened was Vogue Italia and Rai Uno, was a pinch me moment.

Unapologetically it was some part creative chiaos, some part ambitious and yet always selfless and full of heart. The kind of project that could have gone either way… but didn’t.

It became a beginning.

Looking back now, it wasn’t just an exhibition, it was a shift. A stylistic signal in some way shape of form. A moment where emerging voices stepped into an international conversation and held their own.

So much has evolved since then but the essence remains the same for me: backing ideas, championing designers, curating and creating space for what’s next. ( Melbourne Design Week May 26’)

Grateful for everyone who was part of that first chapter and I have no idea how close to 15 of us slept in a two bedroom apartment with one shower, but we made it work. The behind the scenes is what I remember most, those going to Milan this year you better come home with some good stories!

In bocca al lupo ragazzi!!

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@mjbale look book / Campaign

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Loveliest shoot, on set styling for @mjbale under the guidance of 💎 creatives @davidnormanbonney @toby_jones @jonolobs and watching the iconic @hughstewart_ and @tba_content create some magic.

Humbled again by the generosity, patience and humour of the Kingston Farm community (during suit fittings in the midst of shearing season, no less!) and the surrounding beauty.

Also, this post is dedicated to Jake’s boots, and the green marble formica chairs of my dreams ❤️‍🔥

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Ready set go!!! @mjbale

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—— 2016 —— I’m only doing this flash back fad cause @lizzyhoo did it!

1. Intern Rye Rye’s first trip to Milan Design Week, he & the show did not disappoint.

2. Collaboration project with a legacy Melb jeweller @kozminsky ( I think the boys secretly enjoyed wearing jewellery )

3. When Finny & I had the opportunity to join a “float” for Mardi Gras. Us just marching on the road to corro we didn’t know with glow sticks & a boom box being dragged on a dolly behind us. (Still aiming for my float moment)

4. When I thought it was a good idea to fill a gallery full of rocks, just me bags of rocks, hire van and a shovel. 🪏

5. Inaugural LOCAL MILAN show, my favourite to date where the best creative comradery was had, with a new appreciation for bubble wrap once you spend the night sleeping in it. @local_design

6. Our collective love for spritzing on the street in Milan

7. Show & tell on site for a beach side North Bondi property client.

8. Brickworks national window roll out big 👍👍from Papa Rosco aka dad, celebrating design, creatives, bricks & the Olympics.

9. On national television presenting the queens silhouette in burnt toast, don’t even ask ha ha ! 🍞

10. Family holiday Vanuatu

11. My little bro bro’s 30th (looking forward to this years dress up)

12. The wild bird in her natural convenience store habitat, constantly buying closed shoes from behind the counter. To get into her favourite 🪩 closed shoe policy only at 🌴

13. @shiloengelbrecht pop up with the first mini Pia/Kia

14. When I used to wear heels with my wing men

15. Last minute Africa party

16. The Bailey light with @tom_fereday @rakumba_lighting for a lovely client & her family @bronabailey on the coast in Wombarra

17. When the USA boys came to town @tanneraugustin @davidprior @rickcosnett @mathieutozer

18. We can take a dress up theme very seriously for little bro bro @alextinker @danidazzler

19. A white Christmas in Paddington hosted by the fabulous @veronicam188

20. Tell me your Australian without telling me your Australian. Onsite install in London for @l_d_f_official (glad to see 10 years on still covered in glue and paint, but I opt for shoes now, safety first ⚠️

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@mjbale LookBook

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Father’s Day ‘25 with @mjbale

Wholesome day documenting these dads with their kids.

Grateful to the team for having me on.

Starring:

- jamestedesco
- @joshua.s.kirkman
- @victor.radley

Shot & Edited by @tajholmes
Photographed by @bananas_clarke
Assisted by @lachystarling @shae_lowe
Creative Directed by @toby_jones @rhiarn_
Production by @c.cproduction
Sound by @jpanasewych
Grooming by @kimba_hairandmakeup
Styled by @davidnormanbonney
Assisted by @annaferrando7
Shot at @frank_the_studio

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Some jobs feel less like work and more like magic. This past month in Puglia shooting the new campaign for @mjbale was one of them.

Feeling so full of gratitude for the entire team that made this happen. From sunrise calls to the last shot in the golden light, the passion and laughter were non-stop. Thank you for your trust, your talent, and your incredible spirit. You are all superstars.

Thank you, @mjbale , for the vision and the opportunity. And thank you, Puglia, for your unmatched beauty. My heart is full!

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@harrygozzett for @mjbale

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