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Toby Kaufmann

@tobykauf

11.5K

followers

1547

following

Mom, art, and dog stuff here
Group Creative Director @airbnb

POSTS STORIES REELS TAGGED

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@refinery29 @tobykauf

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Photo Journal: Paris ~ July 2026 (Part 1)

🌞 Summer time vibes

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Thank you ☺️ my favorites

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July 💚

Relationship level unlocked 💪

That cake was inedible but the ballz always hit

Tiny dogs make the biggest bed hogs

Didn’t try, no regrets

Road trip 🌊

Ali Baba in Troy, the best.

Kaufmann-Ferraris in Paris 💛

Jules loves Walmart

R&D

More R&D

Aunt duties involve musical education by way of Eddie Murphy’s seminal Boogie in Your Butt

More R&D

Cory Hanson at the Yard in Beacon

Even more R&D

@brian.rosenschein makes a mean planche

Riis forever 🌈

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Despite the craziness in the last year I got to work with some incredibly talented people and feel so lucky to call this my job. @katesjordan @danetashima @dana_gallagher_photo @lizajernow @polina.chesnakova @waltongogginsbonafide @nadiasomerset @mayer.rus @amyastley @michaelsshome @lizziesoufleris @b_goutish @janicekaramchung @lauren.stanek @meganistamcfly @mbylenok @danipalencar @landedinteriors @acstockwell @lizziehunter @trevortondro @tobykauf @annieschlechter @grantcornett @samuelbristow.photo @joe.lingeman @ashnearthfloral @yoshihiromakino @notice_pictures @halligannorris @jennapeffley @christianharder @torkilnyc I’m sure I forgot a few but thank you all for an inspiring year. Can’t wait to show lots of new work in the coming year.

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Photo Journal: SF & Seattle ~ December 2025

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I photographed Jimmy back in the day for Maxim magazine. He was open to all my dumb prompts, even the second slide where I asked him to sneeze at the camera. I gave him 2 options: 1 was fake it and the other was I presented him with a plate of crushed black pepper to stuff up his nose. He looked at the plate and said “let’s go with the pepper”
I loved the moment so much that I turned it into a lenticular promo that showed the action of all the Kimmel spittle flying at the lens

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Me for @meta + @facebook 🤳🏽😜

my biggest thanks to the amazing, generous, supportive, kind team!!✨🩷
Creative Director: @tobykauf
Art Directors: @allisonretina @nicolemotta_ @lorennags
Producer: @lookatmekarinad
Production Company: @henstoothproductions
Creative Producer: @double_n_tondre
1st Assist/ Lighting Director: @bnickleberry
2nd Assist: @kendallconnorpack
Digitech: @brookevandever
Movement Director: @mlschade
Prop Stylist: @trois_
Wardrobe Stylist: @jaraeholieway
Wardrobe Assist: @yvette.aispuro @jay_area
hair + makeup: @thenicholeservin @mickbeauty
Casting Director: @lilacperez
Photographer: @bravocado._
nails by me 🥰

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In the EP of the @socialstudiesshow @tobykauf and I discuss how #brands leave money on the table and lack consciousness by not valuing or fulfilling #diverse #consumers needs or desires. Watch the latest episode out now streaming on all platforms @youtube @spotify @applepodcasts
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#talkshow #advertising #tobykaufmann #facebook #refinery29 #metgala

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REMINDER - @tobykauf breaks down why representations matters and gives insights on how to scale that narrative with her work at @facebook and previous projects with @refinery29 - check the show streaming on all platforms now #youtube #spotify #applepodcasts
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#talkshow #realtalk #socialstudiesshow #stanevansphoto

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Next on the @socialstudiesshow we have @tobykauf Creative Director of the @facebook / @meta App. Toby has been a large influence inclusivity from her past work @refinery29 and much of the methodology she spearheaded has trickled into mainstream media giving a voice to those that in the past might not have been heard. It was a refreshing conversation and encouraging to hear about her efforts towards representation, leadership and being a mentor. Now streaming on all platforms @youtube @spotify @applepodcasts
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#talkshow #tobykaufmann #socialstudiesshow

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Check out this week's roster of inspiring guest mentors!
Our mentees met with @idrissolomon @roseylakos @meldcole @kaitlynflannagan @nicolemotta_ & @tobykauf. What a powerhouse group of knowledge on the ins & outs of the industry! 🧡

Photographer Idris Solomon is host of The Black Shutter Podcast, a show that focuses on the creative journeys and experiences of Black and Brown photographers.
Mel D Cole is one of the world’s most accomplished and celebrated photographers with a career spanning 20 years.
DP Rosey Lakos studied photography at California College of the Arts. She subsequently worked in the photo department at WIRED and served as executive assistant to photographer Todd Hido and now serves as the Director of Photography at Godfrey Dadich Partners.
Toby Kaufmann is a highly acclaimed Creative Director with a career spanning from Refinery29 to Facebook to serving as Vice President of The Society of Publication Designers.
Kaitlyn Flannagan is an experienced art director and photo editor with expertise in visual storytelling.
Nicole Motta shared her 9+ years of experience working in art direction and creative production in the photo, design, tech, music, and publishing industries.

Thank you to this incredible crew. Our mentees are thriving under their expertise!

Thank you, also, to @dascruggs_ & @starghill who are fabulous mentors that are on our cohort.

🧡 #juicechamps | Photo of Toby Kaufmann: Erin-Yamagata

#freejuice #mentorship #photography #diversity #photodirector #photoeditor #photographer #producer #photoagent #artdirector #creativedirector #nonprofit #mentorship #freejuicementor #bipocrepresentation

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