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tomwhitman

@tomwhitman

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Traveler, marketer, producer, creator, Burner. Creativity + experiences + connections = life. Creator: @elevationgayski President: @heyboomboxinsta
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Most campaigns don’t fail because of the creative. They struggle because the tactics came before the strategy. Start with the business goal. Understand the people you need to reach. Find the human insight that connects their needs to what your brand can credibly offer. Then build one idea across the right channels and measure what matters. Save this framework for your next campaign kickoff. #BoomboxMarketing #MarketingStrategy #CampaignStrategy #AudienceInsights #PeopleFirstMarketing
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Features explain what your brand offers. Feelings give people a reason to care. Whether it’s a social post or an in-person experience, start by asking: How should people feel, and what should that feeling inspire them to do? Create marketing people don’t just see, but remember. Before your next campaign, define the feeling, action, and memory you want to create. Save this framework for your next planning session. #BoomboxMarketing #ExperientialMarketing #SocialMediaMarketing #MarketingStrategy #PeopleFirstMarketing
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Gavin & Peters wedding 👬🏼
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Our current agency obsessions, in no particular order: understanding the audience, finding the human truth, creating experiences worth remembering, and keeping a backup plan for the backup plan. What would you add to the list? #AgencyLife #ExperientialMarketing #SocialMediaMarketing #PeopleBeforePlatforms #BoomboxMarketing
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Social media is often treated like a separate marketing task—but it can influence the entire customer journey. Reach tells you whether people are discovering your brand. Saves and shares signal relevance. Clicks show interest. Conversions show action. Comments and conversations reveal what your audience actually cares about. The value isn’t found in one metric. It’s in understanding how those signals support your larger marketing goals. Save this post for your next performance report. #SocialMediaStrategy #MarketingStrategy #DigitalMarketing #MarketingMetrics #BoomboxMarketing
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Social media marketing comes with a lot of “rules”, but not all of them are worth following. From chasing follower counts to blaming the algorithm, we’re breaking down a few of the myths that can distract brands from what actually matters: creating content that connects with the right people and supports real business goals. Which one have you heard the most? 📲 Share this with someone who still believes one of these social media myths. #HeyBoombox #SocialMediaMarketing #MarketingMyths #SocialMediaStrategy #DigitalMarketing
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Burn appreciation post #2
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My travel buddy, Kevin and I did some exploring on our first couple of days together including many spritzes, a delicious slice of pie, some thrifting, visiting the royal palace, and making some chocolate bars! One of the best parts of the trip was seeing Henry perform at the Van Gogh Museum and then getting the chance to wander the exhibits! Truly awesome!
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Orange you relaxed? 🍊🌈 Sip on fruity drinks, vibe with cool beats and take a refreshing afternoon pause from the playa with DJ Regalo. 🎧 DJ Regalo 📍 6:45 & Eternal 🗓️ Thursday, 2p to 5p Come thirsty. Leave Refreshed.
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It’s time to get UnPeeled. 🍌🍒🍑 Bare your fruit and join us for Stop #3 on the Naked Pub Crawl. Come shake your peaches in the dust as DJ Heart On drops juicy beats. 🎧 DJ Heart On 📍 6:45 & Eternal 🗓️ Wednesday, 12p to 1p Clothing optional. Fruity behavior encouraged. 🌈
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The original BM underwear dance party is back! 🩲🍌 Come dance with us in the dust wearing nothing but your undies, Tuesday afternoon at FruitPOP. 🎧DJ Edward Frame B2B Le FIU 🎧DJ Matt Denton 📍6:45 & Eternal 🗓️Tuesday, 2p to 5p Tighty whities encouraged. All undies welcome. 🌈
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