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Natalee Ranii-Dropcho

@trialanderrorr

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girl in the world 🌎
strategy & copy director @porto_rocha
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It’s a match ❤️‍🔥 After ten years leading the dating game, we reignited @tinder’s flame with an all-new visual and verbal identity. To spark connection for a new generation, this brand makes possibility the point. Take a look at the full case study at the 🔗 in bio.
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Colors, shapes, summer
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always finding the light
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frames filled with 💘 & @porto_rocha
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For over four decades, Fursys has helped shape how people work. As the South Korean leader in office furniture prepared for its next chapter in the United States, we reimagined the brand strategy, identity, and voice. Built around a new vision, Make Room for Reinvention, the brand responds to a simple reality: work is always moving, and the workplace should move with it. Design for the unseen. @fursys.official Full case study at portorocha.com
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🇦🇪
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July 26’ ❣️
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Make PS1 your place this weekend 🙂‍↕️ Marking its 50th anniversary, we partnered with @MoMAPS1 on a new brand platform to establish its place in arts and culture for decades to come. Grounded in the belief that accessible gathering spaces matter more than ever, PS1 is Your Place is an invitation to neighbors in Queens and the world at large to make this ever-evolving place their own. Swing by to see Greater New York for a survey of what’s now and next in contemporary art—admission is 🆓 for all. Thank you to the MoMA PS1 team for this historic opportunity! Full case study at 🔗 in bio.
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New case study! Marking its 50th anniversary, we partnered with @momaps1 on a new brand platform to establish its place in arts and culture for decades to come. With the greatest team @porto_rocha 🖤 Ya lo sabes, PS1 ES TU LUGAR.
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You look familiar, have we met? 💋 We’re excited to preview our new identity for @tinder in an exclusive interview with @itsnicethat. After pioneering the swipe and revolutionizing dating over ten years ago, we refreshed Tinder’s visual and verbal identity, and we’d say it’s a perfect match. Read the interview at the 🔗 in bio.
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After 50 years of making space for experimental arts and culture, MoMA PS1 (@momaps1 ) enters its next era with a new brand platform by @porto_rocha. Rooted in MoMA PS1’s rich history of championing boundary-pushing artists around the world and creating space for community in Queens, PS1 is Your Place invites everyone from art enthusiasts to next-door neighbors to make it their own. Our collaboration kicks off with the opening of Greater New York 2026. Admission is free for all, so stop by and see what’s up! Full case study coming soon.
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We just launched YOYOYO, a collaboration between @googledeepmind and @porto_rocha . Basically, we spent a lot of time building a hypothetical brand from scratch with AI (logo, billboards, everything).
 There’s this idea that using AI makes things easy… it really doesn’t. It’s a lot of curiosity, a lot of learning, and hours and hours of work. It’s a new tool, we’re all still figuring it out, it’s very exciting. 
 The tools will keep evolving, but for us the goal stays the same: showing that craft and scale can coexist. Always with the people behind it, and always starting with a good idea, that part hasn’t changed.
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