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truffl

@truffl

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Branding agency & venture studio.
We work with founder-led companies to
create uncommonly valuable brands.
[email protected]
šŸ“ LA / NYC
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Designed by @truffl, Sidepiece is a new ā€œbetter-for-youā€ snack for adults inspired by the beloved snack brand of yore, Dunkaroos.ā  ā  @getasidepiece is the latest CPG brand to feed into ā€œkidultā€ culture in which nostalgic Millennials are turning to goods reminiscent of those for children.ā  ā  Link in bio for the full article.
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You never forget your first. One year of being In Loveā™„ļø Innamorata started with a love for this city, a sweet tooth, and a love for love. There have been so many firsts this year, and to every person who made them possible, grazie. I moved to this country at 17 and always longed for a sense of belonging. Now, I get to watch you bring Innamorata into your dates, birthdays, celebrations and all the little and big moments of your lives. I will never stop getting emotional about that. To everyone who took a chance on us, and every person who has stood at our window and ordered a scoop, grazie grazie grazie. Happy first, InnamoratašŸØšŸ¤ Lick responsibly ā™¾ļø
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In my jury erašŸ§ƒ @pentawards I am so bloody grateful that I was invited to join the Pentawards Pipeline Jury this year to judge the student awards category for 2026! I fear I may have caught the judging bugā€¦ After winning NXT-GEN last year, the whole Pentawards team has been so incredibly supportive and generous with opportunities, I feel so lucky to have made these wonderful connections. I flew down to Twickenham last week to attend my second Jury Meets! Not only did I get to catch up with old friends & connect with new ones, there was also over 700 unreal bits of shortlisted packaging on display for us to see, touch and experience! Pentawards is keeping these on display from the 16ā€“23 of July, and you can RSVP on line to go have a nosey! You wonā€™t be disappointed. I wanna give a huge shoutout and massive THANK YOU to ChloeĢ Templeman and John Glasgow for having me on the Pipeline Jury (& for giving all the time, advice and support that goes along with that!) And thanks to Adam, Chloe, Anna and the entire Pentawards team for everything!šŸŒŸ The shortlist is now live, so if youā€™re a packaging nerd like me, definitely go have a snoop! See you all at the galašŸ•ŗšŸ¼ #graphicdesign #packagingdesign #freelance #student pentawards2026
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I canā€™t believe my noods won 1st placešŸ˜­āœŒļø @walmart @target are you seeing this? #koreanbros #1stplace #packaging
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Grit, stencils and a typewriter logo: rag & bone returns to New York - Established in New York, @truffl rebrand of rag & bone is rooted in re-connecting the label with its home city. Grit and authenticity are the brandā€™s north star, expressed through analog, manual, tactile elements alongside typography inspired by Warhol-era downtown marquees and concert posters. The new brand identity system includes a logo recreated from a 1930s Royal Typewriter specimen, dozens of hand-drawn icons, film photography, stencils, stamps, and sewn elements ā€” built from authentic, hands-on craft rather than digital shortcuts.
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Few fashion brands are as closely associated with New York as rag & bone. Founded in the city and shaped by its distinctive energy, the label has long built its identity around authenticity, craftsmanship, and an effortless urban attitude. In its recent rebrand, @truffl set out to strengthen that connection by bringing rag & bone back to its roots and re-establishing New York as the defining influence behind the brandā€™s visual language. The rebrand embraces the grit, character, and cultural richness that have always defined the city. Rather than pursuing a polished or overly refined aesthetic, Truffl developed a system that celebrates the tactile and imperfect qualities of analog design. Manual techniques, physical textures, and handcrafted elements create a visual identity that feels grounded, expressive, and unmistakably human. Read More, Link in Bio #bountyhuntersarchive #graphicdesign #branding #newyork #graphicdesigncommunity
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rag & bone, Established in New York @truffl led a global rebrand of rag & bone, the American fashion label, building a new identity from the brand's New York roots. The work spans identity, strategy, art direction, brand voice, digital, and packaging. The idea is the city itself. New York as a place of contrasts, heritage and modernity, grit and polish, gave the rebrand its logic. A typewritten wordmark holds the brand's history while a bold industrial type carries it forward, and the art direction keeps denim and tailoring inside real city streets rather than staged settings. The slogan, Established in New York, states where the brand comes from and speaks to anyone trying to make it there. The result is a coherent system that returns rag & bone to its foundation and sets it up for what comes next. Branding, Packaging, Illustrations, Strategy, Copywriting, Web Design, Creative Direction: Truffl, @truffl Motion Graphics: Studio Sentempo, @studiosentempo #ragandbone #rebrand #brandidentity #fashionbranding #brandstrategy #newyork #denim #artdirection #packagingdesign #typography #graphicdesign #branding #truffl #branding_design
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@truffl for @ragandbone Established in New York. rag & boneā€™s rebrand is rooted in re-connecting the label with its home city of New York. Grit and authenticity are the brandā€™s north star, expressed through analog, manual, tactile elements together with typography inspired by Warhol-era downtown marquees and concert posters. Its brand system includes a recreated logo scanned from a 1930s Royal Typewriter specimen, dozens of hand-drawn icons, film photography, stencils, stamps, and sewn elements. Branding. Strategy. Copywriting. Art Direction. Packaging. #BrandIdentity #GraphicDesign #VisualIdentity #BrandingDesign #packaging
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Is it desire or is it love? šŸØā™„ļø #losangeles #coachella #icecream #lafoodie #musicfestival
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Korean Bros is a Korean American food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. @truffl developed the full brand identity, packaging system, and visual language, creating a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social. @truffl designed Korean Bros with the goal of creating branding as bold as Korean food tastes. @thekoreanbros maximalist identity includes a saturated pink and cyan color palette, a bubbly cartoonish 90s inspired word mark, the controlled chaos of 6 fonts in both Korean and English, dozens of hand drawn illustrations, and so much more. ā€” Credits Branding, strategy, copywriting, illustrations, web design, content production @truffl Food photographer: @audrey.e.ma Food stylist: @daniellecampbellfood Motion Graphics: @studiosentempo Web Development: Carlos Salvador Client: @thekoreanbros @itsjamesseo @ny_hobo @eatcupbop
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KOREAN BROS, @TRUFFL ā € Follow: @TRUFFL Follow: @TRUFFL ā € Link: truffl.com ā € ā€” Submit your work āž¤ Link in bio ā € ā€” Discover all our temples: @BRANDINGTEMPLE @LOGOSTEMPLE ā € ā€” ā € #brandidentity #visualbranding #graphicdesigncommunity #brandingtemple #logostemple
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@thekoreanbrosā ā€™ identity by @trufflā  positions its founders as satirical celebrities, with custom bubble lettering to match.ā  ā ā  ā€”ā€”ā€”ā  ā  CREDITSā  Design: @trufflā  Brand: @thekoreanbrosā  Typography: Twins and Repost by @haltypefaces, Filmotype Lucky by Filmotype, Dongle by @yanghee.02, Gothic A1 by HanYang I&C Co. and Black Han Sans by Zess Typeā  Motion: @studiosentempoā  Web Development: @mgtzm.studioā  Photography: @audrey.e.ma and @daniellecampbellfoodā  Poster Design: @notcontent.ai
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