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@tryfaye

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📱To-do list help, one text away
🤝Work 1:1 with a local Advisor, combo of executive assistant and trusted friend
📍Mom-founded, now in 40+ cities

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Join @tryfaye @drmorgancutlip @sheisapaigeturner and @thethirdshift.co on Thursday, Oct 8 at 12pm EST on @joinauggie for The Mental Load Grows Up: From Baby Days to Big Kids.

Link in bio to register

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The mental load doesn’t disappear when your baby starts sleeping through the night or your toddler finally heads to school; it just changes.

Join us for The Mental Load Grows Up: From Baby Days to Big Kids, an honest and practical conversation about the way the shape of the mental load changes as your children grow.

We’ll discuss the difference between doing a task and actually owning it, how to stop one parent from becoming the default family project manager, and how to divide responsibility more equitably between partners.

From school emails, activities, appointments, camps, birthdays, forms, and the endless family calendar to what kids can start taking ownership of as they grow, we’ll explore what to automate, outsource, delegate or simply stop doing and how to create systems that give parents back time and mental space.

#MentalLoad #Parenthood

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The mental load doesn’t disappear as your kids get older—it just gets a whole new to-do list. 😅

Bottles and nap schedules become school emails, birthday parties, activity sign-ups, doctor appointments, carpools, summer camps…and somehow, someone has to remember ALL of it.

Join us for The Mental Load Grows Up: From Baby Days to Big Kids, a FREE virtual conversation with:

✨ @drmorgancutlip — psychologist, relationship expert + creator of @bettershareapp
✨ Jennifer Mickel — Founder of @thethirdshift.co
✨ @sheisapaigeturner — writer, speaker + advocate for equitable parenting
✨ Emily King — Co-Founder & CEO of @tryfaye

We’ll talk about why one parent so often becomes the default family project manager, the difference between helping and actually owning a task, and practical ways to divide responsibilities, create better systems, outsource where you can—and decide what you can simply stop doing.

📅 Thursday, October 8
⏰ 12 PM EDT
💻 FREE + Virtual

If your brain currently has 37 tabs open for your family, this conversation is for you.

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There is probably nothing I hate more than “tooting my own horn.” But when my client said this today during our 1:1 call, it was truly the best feeling. I love knowing my clients are seeing value from my services! ❤️

#familyadvisor #familyassistant #smallbizsupport #tryfaye #faye

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When you delegate the task but keep all of the anticipating, researching, deciding, and monitoring, you haven’t actually offloaded much. You’ve just added a direct report.

This workshop focuses on handing off more than just the task, so delegation can actually create relief and give you back some mental space.

Join us for Elite Delegation. Link in bio to register.

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Here’s a list of things my virtual assistant for me this month — comment help and I’ll send you a link to learn more about @tryfaye

Here’s a few more things she’s done in the last year!

📅 Scheduled numerous doctor appointments
🎷 Researched reselling a saxophone
🤿 Reordered CPAP supplies
✈️ Helped get 2 passports renewed
☎️ Negotiated contracts
🎁 Sourced birthday party gifts and favors
🏥 Scheduled my mammogram
🕵🏻‍♀️ Researched holiday party ideas
🏆 Clarified my airline status
🍽️ Made dinner reservations
🐜 Schedule pest control estimates
🏠 Found reputable roofers

#tryfayepartner
—— I’m Catherine, a marketing leader in tech, mom of two, and the voice behind @_thecabro. Follow along for weekly content on working motherhood, leadership, and running a B+ week to maintain sustainable ambition.

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My exact working mom playbook 👇

I wish more working moms shared the actual BTS of how they make work + kids… work.

So here’s ours:

1 No family in town helping regularly.
2 Kids are in Montessori 8:30–3:30.
3 Two flexible careers
4 Sometimes I work early mornings or after bedtime.
5 I’m NOT a solopreneur.
6 I use @tryfaye for life admin
7 I’ve accepted how fast I can grow the biz
8 I’m not the Room Mom.
9 We protect day dates + individual hobbies
10 My husband grocery shops + cooks.

There’s no secret morning routine over here.

It is crazy! And expensive!

But we’re super clear on what we want and what we don’t.

Now I want to steal yours: working parents, what’s one thing you do that makes your life actually work? 👇

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THRILLED to share that I’ll be cohosting a panel with @mmlafleur — Built, not branded — on October 1 at their Bryant Showroom. If you’re in NYC, or traveling to the area that week, join me (along with some incredible guests) for a live conversation about personal brands, building your career and doing it all in a way that reflects real life.

Comment link and I’ll send you the link! Space is limited and this event will sell out! Grab your ticket soon!

Thank you to our sponsors — @hapsy and @tryfaye! We have some incredible giveaways as well!

—— I’m Catherine, a marketing leader in tech, mom of two, and the voice behind @_thecabro. Follow along for weekly content on working motherhood, leadership, and running a B+ week to maintain sustainable ambition.

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There are no bonus points for doing it all yourself.

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Is this a yap??? A Labor Day yap / ode to working parents 👀

@tryfaye gave me a month to check out what they can do and I already am delighted that someone else can worry about the fact that we don’t have a fire bag, don’t know what to put in a school lunch if your school is nut and sesame free, don’t do things like dental hygiene. Jk kind of.

HAPPY MONDAY ask me for my honest @tryfaye reviews in a month and h/t to @_thecabro for the idea!!

#parentlife
#workingparent
#yap

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Day 7 on the calendar is Kristen Crowley of Faye, and this is the one I wish I’d found years ago.

She’s a personal assistant for actual real life. Scheduling, research, vendor coordination, inbox stuff, errands, travel planning, meal planning, all the recurring admin that quietly eats your week and never feels done.

Right now she’s offering 20 percent off your first month, code KRISTEN20, good through September 30.

If you’ve ever thought “I just need someone to handle this,” this is that.

Haven’t grabbed the September Adventure Calendar yet? Link’s in bio, still free, still got 29 more days like this one.

📍 Holliston, MA / Remote
🎁 20% off first month, code KRISTEN20

@kmcrowley89 @tryfaye

#metrowestma #hollistonma #personalassistant #adventurecalendar #busymomlife

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I don’t pick out my own produce anymore.

That sounds like a small thing but it was the first domino. Once I let go of standing in the Costco aisle comparing strawberries, it got easier to let go of everything else on this list.

Five things I stopped doing myself:
✅ Grocery shopping
✅ Dinner planning
✅ Reservations, birthday parties, home project research
🎁 Duckbill -> NEWMODERNMOM gets 50% off your first 2 months
🎁 Faye -> NMM50 get 20% off your first month
✅ Cleaning, organizing and meal prep, now my house manager does it
Get matched with a house manager with
🎁Sage Haus -> NEWMODERNMOM gets $100 off
✅ Getting dressed. A stylist plans my seasonal wardrobe.

All of these cost money of varying degrees. I’m not going to pretend otherwise. I started with the one that cost the least and worked up as my life could support it and my businesses demanded more of my time. The house manager is the line item I’d protect over almost anything else in our budget.

The thing nobody tells you is that outsourcing is a skill. The first few times I handed something off I redid it myself afterward. That’s normal. Do it anyway.

Comment READY and I’ll send you my podcast episode sharing more of these in detail plus my House Manager Checklist I use in my own home.

#outsource #outsourcing #workingmomtips #workingmomlife #sfmom

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