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@trysequel

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The tampon that gets it done.
🌀 31k+ on TikTok
@indianafever Official Tampon Partner, @yankeestadium + more
As seen in @nytimes + more
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Feeling good on and off the court 🤍 love having @trysequel in my routine! #SequelPartner

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Sequel co-founders @greta_meyer and @apcalabrese looked at a product nobody had questioned in nearly a century and said "yeah, no." Then they built a company and walked into the biggest rooms in sports.

Catch them with our own @bunchofsapps and @margaretshaul at The Women's Summit for "The Conviction Gap," a session on the difference between seeing an opportunity in women's sports and having the nerve to act on it.

#WomensSummitSIF #SportsInnovationForum

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Worked at Cal in athletics. Got invited back to talk about tampons. Thank you @berkeleyhaas and my former @calathletics intern @darealnalia. Go Bears! 🐻

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Come behind the scenes on matchday with Ciana Campo, Director of Operations at Audi Field ⚽️

From overseeing matchday operations to leading in a traditionally male-dominated industry, Ciana is one of the many women helping make every matchday possible.

At D.C. United, creating opportunities for women to lead, grow, and thrive is a priority. When we partner with organizations like @trysequel that share that commitment, the impact extends far beyond the field.

Because supporting women in sports is about more than the game. It’s about building environments where women are empowered to lead, succeed, and feel supported every day.

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Happy National Coaches Day to the coaches on our Game Flow roster and everyone helping us change the conversation. ➰

The real flex is shifting someone’s mindset.

Making period supplies part of the team bag. Making it easier to ask for help. Making sure a player feels supported without feeling singled out.

Tag a coach who shows up that way. Thank them for the impact that goes beyond the game.

SHE MOVES. WE SHOW UP.
@mygameflow

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Women’s sports have plenty of believers. What they need are accomplices. At The Women’s Summit, we’re teaming up with the co-founders of Sequel to unpack the gap between enthusiasm and action.

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Best way to be ready is to stay ready. 💪

🎤 @apcalabrese @trysequel

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This Halloween, we’ve heard that it’s chic to trick-or-treat with tampons 🎃

Sequel Spiral Tampons are 50% off on Amazon October 6–7 for Prime Big Deal Days!

Designed for more even absorption and to help prevent leaks before they start. Plus, they’re HSA/FSA eligible. Shop through the link in our bio!

#amazon #amazonprimesale #shoponline

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ONE EVENT. REAL IMPACT. ➰

We showed up to the Downstate Showcase with one goal: make support for female athletes visible, accessible and normal.

What happened next was bigger than the supplies.

700+ complimentary supplies available
175+ athletes + parents visited the experience
119 educational resources distributed
22 College Coach Sideline Support Bags placed directly into coaches’ hands
72+ new community members and counting
3 new Sideline Support Ambassador inquiries
12 college teams committed to the Game Flow Locker Room Program

But the number we wish we could count?

The conversations.

Athletes coming over because they needed something. Parents asking how to better prepare their daughters. Coaches wanting to make sure their sidelines are ready. Women asking how they can help us bring this support to the next generation.

And a special thank you to the college coaches and programs who came to the tent. You didn’t just grab a bag. You helped send a message to every athlete watching:

Supporting female athletes is part of coaching female athletes.

This is what we’re building.

Not a period product table.
Not a one day activation.

A culture where an athlete knows the support she may need is already there on the sideline, in the bathroom, in the locker room and wherever she moves.

To every athlete, parent, coach and event partner who stopped, asked a question, took what they needed, shared our mission or simply said, “This should already exist” —

We agree. And we’re just getting started.

Want Game Flow at your event, facility, campus or locker room?
DM “SHOW UP.”

REAL SUPPORT. STRONGER TOMORROW.
SHE MOVES. WE SHOW UP.™

@mygameflow | MYGAMEFLOW.CO

#GameFlow #SheMovesWeShowUp #FemaleAthlete #WomenInSports #GirlsSports AthleteSupport PeriodSupport YouthSports

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So many mems in September 🌟

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Five years ago, founders building in women's health were still being told the market was niche.
Women's sports were niche. Women's health was niche. Women's performance was niche. Yet half the population was experiencing these challenges every single day.
That's one of the reasons I found this part of my conversation with Greta Meyer so compelling.
As the founder of Sequel, Greta has had a front-row seat to the evolution of the women's health landscape. What struck me was her perspective that the growth of the category hasn't come from one company winning. It's come from more founders, more innovation, more investment, and more people willing to challenge assumptions that have existed for decades.
For years, many of these conversations were treated as uncomfortable, overly personal, or too niche to warrant meaningful attention. Today, we're seeing a very different reality emerge.
Investors are paying attention. Consumers are demanding better solutions. Founders are entering categories that were once overlooked.
And perhaps most importantly, we're becoming better at reframing these challenges as solvable problems rather than accepted realities.
I appreciated Greta's observation that one of the breakthroughs was learning how to discuss the problem objectively. Not as something taboo or difficult to talk about, but as a performance issue, an engineering challenge, and ultimately a product opportunity.
That's often how meaningful innovation begins.
Not by normalizing a problem.
By refusing to accept that it has to remain one.
Listen in to my full conversation with Greta Meyer, co-founder of Sequel, on #ReclaimPodcast.

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