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Tsvetta Kaleynska

@tsvetta

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Main Street immigrant → Wall Street CEO
I did it all, now I’ll show you how 💸
Money • Markets • Entrepreneurship as a mom
🎙️ @moneysignal.podcast

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Big thanks to @moneysignal.podcast for having us on this week!

We’re talking all things creator economy, from the future of digital media to building businesses beyond the content.

Stay tuned for the episode drop. You’re going to want to hear this one!

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Will humans still matter in the future of marketing?

Stefanie Francis, Founder and CEO of Hootology, shares her view on where marketing is heading as more data shapes how brands understand people, why there is so much noise and uncertainty right now, and what role she sees for people as the process changes.

🎧 Watch the full episode of The Money Signal: From Main Street to Wall Street. Link in bio.

Disclaimer:
Content published by GLORION Media is for informational and entertainment purposes only and does not constitute financial, investment, legal, tax, or other professional advice.

Views expressed are those of the respective speakers and do not necessarily reflect those of GLORION Media or its affiliates.

Always conduct your own research and consult a qualified professional before making financial or business decisions.

Past performance does not guarantee future results.

#MoneySignal #Marketing #ConsumerBehavior #DigitalMarketing #ConsumerInsights

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More surveys don’t always mean better decisions.

Stefanie Francis, Founder and CEO of Hootology, shares why she walked away from teaching a graduate market research course after seven years, what still bothers her about traditional surveys and focus groups, and how her team set out to rethink the way data shapes decision making.

🎧 Watch the full episode of The Money Signal: From Main Street to Wall Street. Link in bio.

Disclaimer:
Content published by GLORION Media is for informational and entertainment purposes only and does not constitute financial, investment, legal, tax, or other professional advice.

Views expressed are those of the respective speakers and do not necessarily reflect those of GLORION Media or its affiliates.

Always conduct your own research and consult a qualified professional before making financial or business decisions.

Past performance does not guarantee future results.

#MoneySignal #MarketResearch #DataDriven #BusinessStrategy #Entrepreneurship

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What would you do if you got fired with three more months left on your rent?

Stefanie Francis, Founder and CEO of Hootology, opens up about the unexpected exit that pushed her toward entrepreneurship, why she turned down another agency role, and what it really means to become a reluctant founder.

🎧 Watch the full episode of The Money Signal: From Main Street to Wall Street. Link in bio.

Disclaimer:
Content published by GLORION Media is for informational and entertainment purposes only and does not constitute financial, investment, legal, tax, or other professional advice.

Views expressed are those of the respective speakers and do not necessarily reflect those of GLORION Media or its affiliates.

Always conduct your own research and consult a qualified professional before making financial or business decisions.

Past performance does not guarantee future results.

#MoneySignal #Entrepreneurship #WomenInBusiness #StartupLife #Founder

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She didn’t follow the media playbook — she rewrote it.

Tsvetta Kaleynska, @tsvetta founder of Glorion Media, @glorionmedia host of The Money Signal podcast, @moneysignal.podcast and consultant at Rila Global Consulting, @rilaglobal sat down with Voyage Immersive to talk about leaving corporate life behind, building signal-driven media, and what it really means to own your time.

“Culture is the input and the market is the output.”

Read the full feature — link in bio.

#inconversationwith #voyageimmersive #founder #host #entrepreneur

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NEW EPISODE ALERT

Data can tell you what people do. It cannot tell you why.

Meet Stefanie Francis, Founder and CEO of Hootology, the platform built to get real answers from real people at scale. She has spent her career challenging the assumptions that companies rely on to make billion-dollar decisions.💡

And then AI changed everything. Find out how.

📅 New episode drops Monday, October 19, 2026
🎧 Hosted by @tsvetta
🔗 Link in bio

#MoneySignal #ConsumerBehavior #MarketResearch #AI #DataDriven

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New entrepreneurs always ask how to become successful. The answer? Stop overthinking it. 💡

Register an LLC, and business expenses like your Wi-Fi, phone, website, and social media ads can become write-offs at the end of the year. 💻

🎧 Watch the full episode of The Money Signal: From Main Street to Wall Street. Link in bio.

Disclaimer:
Content published by GLORION Media is for informational and entertainment purposes only and does not constitute financial, investment, legal, tax, or other professional advice.

Views expressed are those of the respective speakers and do not necessarily reflect those of GLORION Media or its affiliates.

Always conduct your own research and consult a qualified professional before making financial or business decisions.

Past performance does not guarantee future results.

#MoneySignal #Business #Entrepreneur #PersonalFinance #Startup

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Everyone says streaming is where brands win, but the sale doesn’t happen there. It happens on the phone. 📱

Traditional broadcasting is on its way out, and the real shift is where watching turns into buying. Long form is a stream brands are only starting to unlock. 💰

🎧 Watch the full episode of The Money Signal: From Main Street to Wall Street. Link in bio.

Disclaimer:
Content published by GLORION Media is for informational and entertainment purposes only and does not constitute financial, investment, legal, tax, or other professional advice.

Views expressed are those of the respective speakers and do not necessarily reflect those of GLORION Media or its affiliates.

Always conduct your own research and consult a qualified professional before making financial or business decisions.

Past performance does not guarantee future results.

#MoneySignal #Marketing #DigitalMarketing #MediaStrategy #Streaming

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Everyone's trying to predict the stock market. Technical analysts. AI models. Algorithms running 24/7.

But in this week's episode, my guest made a point that stuck with me: the real signal isn't in the charts, it's in the consumer.

Every company, no matter the industry, ultimately sells to a person. When you understand how that person thinks and acts around a product, you're not reacting to the market. You're seeing it months before it moves.

That's the disruption most leaders miss. They're listening for what they expect to hear instead of the signal that's actually there.

New episode of The Disruption Lab is out now. Link in bio.

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Every "American Dream" story has a first chapter nobody talks about: failure.

On this episode of The Disruption Lab, I sit down with Tsveta Kalaynska, who moved to the US 18 years ago and recently became a citizen. Her first business didn't work. The lessons from it built everything that came after.

She's also a mom of two, and that's the lens she leads with.

Full conversation out now!

#DisruptionLab #Leadership #PositiveDisruption

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Consumers are feeling it. Inflation's up, job reports are rough, and AI is adding to the uncertainty. But here's the thing: disruption doesn't have to mean fear. It means it's time to get proactive.

On this week's Disruption Lab, I talk with Tsvetta Kaleynska, who's tracking exactly how consumers are experiencing this shift, and what leaders can do about it.

#DisruptionLab #Leadership #PositiveDisruption

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