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mara tuccio

@tucci_mane

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camera roll call 🧙🏼

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We made a custom basketball for LeBron 🔥.
Which was also a fully functional cocktail shaker 😂.
Designed and produced for Wieden+Kennedy for the Hennessy x LeBron James campaign, The ShakerBall was engineered to be dribbled, passed, and spun. 🥂

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LBJ dribbled my basketball and turned into a sixer. You’re welcome dh’s 🤫

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Happy holidays from the studio 🤍

Feeling deeply grateful for the people who shaped this place, brought their talent and care into it, and made the work what it is. ❤️

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Looking back on one of my favourite projects from this year: The World Gacha popup in Tokyo last June with @nikbentelstudio and @world 🌐

The studio designed a handbag for World that looked just like World’s diamond Orb. From there we went onto design an IRL experience for World ID users to win a World Bag from spinning a giant gacha machine in the heart of Shibuya.

So surreal to see the designs we drafted in NYC translate to a real high-energy event in Japan. Enormous thank you to the PUSH Tokyo team for bringing our ideas to life and making it all happen!

visual identity: @tucci_mane
spacial design: @genehan
production: @push.xyz
activation partners: @nikbentelstudio x @world
📸: @genehan @nikbentel @tucci_mane

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We’ve had so much fun this year being able to share new stories with you all and are grateful for your support. Here’s a fun recap of how the magic was made in 2025 🪄✨🎬

With love from the NBS team ❤️💙💛💚

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The Camocore Handbag comes with a detachable chest strap and bronze carabiner hardware 🍂👜🍃

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In case you’re a bit stuck on gifting this holiday season, checkout our studio’s holiday gift guide curated by each of our studio members 🎁🛒

List below (tag limit sorry 😢)

Nik:
@gustafwestman
@sabine_marcelis
@gohar.world
@nendo_official
@thirddrawerdown
@adamjk

Dan:
@phipps
@friendsoffelixbrand
@robertswesternworld

Diana:
@_seeing_red__
@kinnstudio
@percivallafer
@hereu_

Gene:
@kidsofimmigrants
@charliewhiskeytango
@robertgallardo
@addictedtothephone
@virgilabloh
@alessi_official

Andy:
@onlyny
@goodbye_press
@dusendusen
@areaware
@nara_archive

Mara:
@tylermcgillivary
@craighillcompany
@chenandkai
@chance_athletics
@koss
@libertypuzzles

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Draw your boss at work challenge! 🖍️ #doodle

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2025 Reversible Hoodie Olympics 🥇🥈🥉

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Baguettes for all ! 🥖

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Behind the scenes from our Untitled Folder Purse photoshoot 📁🎬

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