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txadpr

@txadpr

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📍The University of Texas at Austin
🗣 Official Voice: The Stan Richards School of Advertising & Public Relations
🎓 Undergrad | Master’s | Doctoral

POSTS STORIES REELS TAGGED

Your next portfolio piece could start in a TXI classroom. 👀

Turn your ideas into immersive experiences, experiment with creative technology, and build work you’re excited to share. Our classes give you space to develop your skills—and projects that show what you can do.

Ready to create something worth adding to your portfolio? Explore classes with Texas Immersive Institute.

Links in bio.

#TexasImmersive #TXI #UTAustin #ImmersiveStorytelling #CreativeTechnology

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Moody Major Student: Advertising

Moody College’s Advertising program prepares students to turn strategic ideas and insights into creative campaigns that connect to audiences, placing students at the intersection of theory and practice. Ranked #1 B.S. in Advertising program by College Raptor in 2026, the advertising curriculum provides a plethora of courses to build in-demand skills in storytelling, technology and analytics to equip students with the knowledge and expertise to work in top agencies like Dell Technologies, GSD&M, Mediahub and more.

Jaylen Waithe, a senior advertising major, reflects on his experience in the advertising program and the meaningful impact communication can have both professionally and personally. Through a creative internship with Preacher, where he collaborated with teams across the agency, Jaylen gained firsthand insight into how the concepts and skills he learned in the classroom translate into real-world creative work. Beyond academics, he is actively involved in several campus organizations, including @texas_cowboys and the Moody College Dean’s Ambassadors program. With these experiences shaping his journey, Jaylen feels well prepared to pursue his goal of becoming a creative director in the music industry.

“Being a part of this program has been the greatest experience that I’ve had so far in my life. And doing this all on the Forty Acres? I mean, what else could you ask for?”

Throughout the semester, we will be highlighting each of our seven undergraduate majors offered at the Moody College of Communication! Learn more about Moody College and the Advertising degree at the link in our bio.

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From classroom deep dives to the stage at The Emerging Road. So grateful to have Blake Kammerdiener join us as our Explorer in Residence this week!

What’s the best piece of advice you’ve ever gotten from a mentor? Drop it below! 👇

#TexasImmersive #UTAustin #XR #ExplorerInResidence #SXSW

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🎓 Scholarship applications for 2026–2027 are now open and reviewed on a rolling basis, so we're highlighting a Job Searching Scholarship recipient!

🗽 Fernanda Herreria used her scholarship to travel to New York City for the American Advertising Federation's 2026 Most Promising Students Program. There, she visited agencies, connected with recruiters, and expanded her professional network.

✨ This is why we offer the scholarship: to help students build meaningful connections and explore new career opportunities!

📣 Applications for 2026–2027 are open now!

🔗 Apply here: https://utexas.qualtrics.com/jfe/form/SV_6xT6iGEmNZgDZu6

@TexasMoody @TXADPR

#thelabut #jobsearchingscholarship #careerexploration #nyc

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An invitation from our founding director, Erin: help us shape the future of storytelling. ✨

Join us TOMORROW, October 7, at HOPE Outdoor Gallery for The Emerging Road, the Texas Immersive Institute’s first fundraiser. Your support helps prepare the next generation of storytellers to create with emerging technologies and make an impact on our world.

Come out, connect, and be part of what’s next. 🧡 Get your tickets through the link in our bio!

#HOPEoutdoorgallery #TexasImmersive #ImmersiveMedia #FutureofStorytelling #UTAustin

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Moody Major Student: Public Relations

Moody College’s Public Relations (PR) program is ranked the #3 program in Public Relations by the College Factual in 2026. With opportunities to collaborate with major companies, brands and agencies, the PR program equips students with strategic thinking, ethical practice and innovative use of new media to prepare them for a variety of professions. Students will learn the skills needed to create and pitch content, build relationships and act as spokespersons for businesses and brands.

Vanessa Rubio, a senior PR Moody major and media and entertainment industries minor, shares the importance of PR and communications in an ever-changing landscape. After participating in @utlaprogram, completing multiple internships, serving as Emcee/Host with Texas Athletics and serving as a Moody College Dean’s Ambassador, Vanessa is looking forward to applying all the skills and knowledge she has gathered at Moody in her future career. Her goal beyond graduating in spring 2027 is to find a position in media entertainment, where her passion lies.

“I have now accomplished so many things that younger me couldn’t even dream of. I will forever be indebted to Moody for that. How lucky am I to have something that is so hard to leave, but has prepared me for the world?”

Throughout the semester, we will be highlighting each of our seven undergraduate majors offered at the Moody College of Communication! Learn more about Moody College and the Public Relations degree at the link in our bio.

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A writing coach's favorite words ...

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POV: You stepped into TXI for 5 minutes and now you’re part of the chaos. Get to know the staff keeping the immersion alive (and keeping the tech from crashing).

Did the students get it right? Let us know below!👇

#TexasImmersive #TXI #MeetTheTeam #UTAustin #ImmersiveMedia

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A detective heard voices, and they were coming from our audience. 🎬

We had an incredible time experiencing Whispers, a live, interactive AI murder mystery shaped in real time by audience clues, theories, and unexpected ideas.

A special thank-you to three-time Emmy and Peabody Award winner Bernie Su, creator of Whispers, for joining us in person and sharing his perspective on the future of interactive storytelling.

Take a look at some of the highlights from this one-of-a-kind screening!

#Whispers #AICinema #InteractiveStorytelling #ImmersiveMedia #EmergingMedia

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I had the opportunity to witness @txadpr students participate in PR Pathways, a fantastic new professional development initiative at @texasmoody. Made possible through a generous gift from alumna Gail Cooksey, the program provides invaluable learning experiences that will help students prepare for their future careers.

Many thanks to assistant professor of instruction Tim Scott for leading the inaugural workshop, with more sessions scheduled throughout the fall.

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🚨 Calling all current Lab students!

Ready to put your creativity and strategy to the test? The NSAC application is officially OPEN! We are excited to announce that we will be working with Rocket Mortgage! 🎉

✔️ Work with a team to develop a real-world advertising and public relations campaign
✔️ Gain hands-on experience solving a real client challenge
✔️ Build your portfolio · Strengthen your real-world advertising and PR skills · Collaborate with industry professionals

👉 Don’t miss your chance to be part of NSAC! Apply by 6 p.m. on October 1st.

🔗 https://utexas.qualtrics.com/jfe/form/SV_bPp0h2fbXnxHFc2

@TexasMoody @TXADPR
#NSAC #TheLab #Advertising #StudentAdvertising #AdvertisingStudents #RocketMortgage #RealWorldExperience #FutureAdvertisers #Marketing #Creativity #Strategy

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Meet Blake, TXI’s 2026 Explorer in Residence 🚀

A longtime event producer and programmer, Blake helped shape the SXSW Film Festival during its rise as a leading international festival. He also launched SXSW’s first virtual reality exhibition in 2016 and helped create what is now the XR Experience - one of the world’s premier showcases of immersive art.

Today, Blake continues to lead programming for the SXSW XR Conference and XR Experience while contributing to the Film & TV Conference and Festival.

Join us at The Emerging Road on October 7, where Blake will share ideas, insights, and inspiration during our ‘Rest Stops’ - brief conversations designed to ignite curiosity about storytelling, emerging technology, and the road ahead.

📅 October 7, 2026 ⏰ 7–10 p.m. 📍 HOPE Outdoor Gallery

Get your tickets: https://cvent.utexas.edu/xDEyMZ

#TheEmergingRoad #TexasImmersiveInstitute #ImmersiveStorytelling #XR #SXSW

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