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Smita Lasrado

@uncoolinschool

11.9K
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1346
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Consulting & special projects #uncoolinschoolprojects
Co founder @featartists
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Boy.Brother.Friend Issue 10 – Destiny - Insurgent Aesthetics: A New Paradigm for Brown Cultural Production Boy.Brother.Friend, Issue 10 - Destiny - Summer - 2025 is here and will be in select stores globally. For the Tenth issue, the publication offers a selection of Ten front covers, and one digital cover. Shop the issue NOW via Link in Bio. This issue also marks our 5th anniversary year. 1st & 2nd Slide : Crossdressing Flickr archive, 2000-2010 3ed Slide: Vintage Indian Studio Photography, 1990 - Najju Raj Bheel 4th Slide: Heart Collage, 2010, source unknown. “Contemporary South Asian discourse in art, music, and fashion is often stale and preoccupied with appropriation or recycling sterilised emblems of tradition. We perform culture instead of producing it” TEXT & IMAGE RESEARCH: @southasiaarchive @sanam TALENT CURATION: @uncoolinschool Print distribution by @antennebooks & @kdpresse Discover and shop the issue NOW via Link in Bio. #BoyBrotherFriend #10 #Destiny #unlearningthegaze
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Smita @uncoolinschool What Remains Is All I See @maxferguson
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For Boy Brother Friend with Mashaal, Medhanika and Sara. @featartists @samar.rajput05 @sonamsolanski @tshering.lama_ @labyrinthphotographicprinting @uncoolinschool
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In the Himalayan mountains with Maumita, Noreen, Kunsang and Shareen for @amagazinecuratedby @ceciliebahnsen in @thenorthface archival pieces reimagined by Cecilie 🤍🏔️ Photography @piariverola Styling @emelierjohansson @shwetabetty Hair & Makeup @sculpt.ing_ Casting & Creative Production @uncoolinschool Photo assistant @hennersvu Models @hiyamunu @noreenparinaaz @kunsangdolma._ and Shareen 🚴🏽‍♀️ @diskovalley Prints @maria.darkroom
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Leh, Himalayas for @ceciliebahnsen’s issue of @amagazinecuratedby. shot in the highlands of India, surrounded by vast mountain landscapes, with a wonderful local team of women bringing this story to life 🤍 Archival @thenorthface garments reimagined by Cecilie and her team, transforming mountaineering gear into sculptural, flower-adorned dresses. Photography @piariverola Styling @emelierjohansson @shwetabetty Hair & Makeup @sculpt.ing_ Casting & Creative Production @uncoolinschool Photo assistant @hennersvu Models @hiyamunu @noreenparinaaz @kunsangdolma._ and Shareen Prints @maria.darkroom Thank you @nevermindagency_ @uncoolinschool @blakeabbie @legjema @moon_intl 🗻
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Boy.Brother.Friend Issue 10 – Destiny - Against the Perfect Image Boy.Brother.Friend, Issue 10 - Destiny - Summer - 2025 is here and will be in select stores globally. For the Tenth issue, the publication offers a selection of Ten front covers, and one digital cover. Shop the issue NOW via Link in Bio. This issue also marks our 5th anniversary year. 1st Slide: Anjali and Nisha, India, 2015 2nd: India, 2018 3rd Slide: The Last Dance, India, 2015 4th Slide: The Seasons First Blossom, India, 2014 Photography @sohrabhura @uglydogbooks Creative Partner @uncoolinschool Print distribution by @antennebooks & @kdpresse Discover and shop the issue NOW via Link in Bio. #BoyBrotherFriend #10 #Destiny #reconstitutingthememory
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Boy.Brother.Friend Issue 10 – Destiny - Looking for Ourselves: Gauri Gill on Active Listening, Memory & Immigrant Belonging. Boy.Brother.Friend, Issue 10 - Destiny - Summer - 2025 is here and will be in select stores globally. For the Tenth issue, the publication offers a selection of Ten front covers, and one digital cover. Shop the issue NOW via Link in Bio. This issue also marks our 5th anniversary year. “I was very influenced by the family album. I felt it has incredible power because it is the stories we are telling ourselves about ourselves, right” Gauri Gill 1st Slide: Software Engineer, Alok Pareek; business owner, Sumati Patel-Pareek. Silicone Valley, California 2001, from the Series ‘The Americans’ 2nd & 4th Slide: Dandiya. Union City, Carlifornia 2001, from the Series ‘The Americans’ 3rd Slide: Indian Taxi Driver Party, San Jose, California 2001, from the Series ‘The Americans’ 5th Slide: Party of Indian entrepreneurs, Washington DC 2022, from the Series ‘The Americans’ Photography @_gauri_gill_ Text @romaa_patel Creative Partner @uncoolinschool Print distribution by @antennebooks & @kdpresse Discover and shop the issue NOW via Link in Bio. #BoyBrotherFriend #10 #Destiny #reconstitutingthememory
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Boy.Brother.Friend Issue 10 – Destiny – Looking for Ourselves – Cover 8 of 10 Boy.Brother.Friend, Issue 10 - Destiny - Summer - 2025 is here and will be in select stores globally. For the Tenth issue, the publication offers a selection of Ten front covers, and one digital cover. Shop the issue NOW via Link in Bio. This issue also marks our 5th anniversary year. Described by Gill as “a kind of family album,” the work engages with “questions of belonging, hybrid identities, and immigrant subjectivity,” foregrounding “voices willfully unheard” and “disturbing the singular narrative” of what it means to be American. Indian grocery store in Queens, New York, 2004 Photography @_gauri_gill_ Text @romaa_patel Creative Partner @uncoolinschool Print distribution by @antennebooks & @kdpresse Discover and shop the issue NOW via Link in Bio. #BoyBrotherFriend #10 #Destiny #GauriGill #RomaPatel
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Tigra Tigra with the best @baileyhhunter & #kapildas Photo #kapildas Creative direction @uncoolinschool Models @yachikashrmaa & @meedhanikashetty Hair & makeup @sculpt.ing_
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All about Anugraha 🧡
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After a decade in fashion, Smita Lasrado (@uncoolinschool) saw the struggles Indian models faced in the global arena and the lack of representation of India’s diverse beauty. In 2018, she and Nikhil Dudani launched @featartists to change that. Starting with an Instagram DM to designer @supriya_lele, they've since worked with @dior, @jimmychoo, @sabyasachiofficial, @vogueindia, and more, transforming from a modelling agency to a hub for Indian creatives. As the fashion industry strives to become more inclusive, it’s no longer an anomaly to spot South Asian faces on mainstream global platforms. But is real change truly afoot or are we still stuck in the tokenism stage? Smita shares her thoughts with @praachiraniwala for Issue 117. Read them now at the link in bio. 📸: @nayonikaashetty and @anugrahanatarajan, courtesy of Feat. Artists
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LOEWE at the Met Gala 2024 with Global Brand Ambassador Taylor Russell, Global Brand Ambassador Jamie Dornan, Luca Guadagnino, Alison Oliver, Jonathan Bailey, and Dan Levy in bespoke looks inspired by this year’s dress code, “The Garden of Time.” 1. Taylor Russell at the Carlyle in bespoke LOEWE, photographed by George Eyres—moments before leaving for the Met Gala. 2. Jamie Dornan arrives to the Met Gala in a fully-beaded caviar pearl morning coat, waistcoat, shirt, tie, and pinstripe trousers. 3. Motif details of Taylor Russell’s 3D moulded bodice mimicking wood marquetry. 4. Luca Guadagnino at the Carlyle in bespoke LOEWE, photographed by George Eyres—moments before leaving for the Met Gala. 5. Alison Oliver at the Carlyle in bespoke LOEWE, photographed by George Eyres—moments before leaving for the Met Gala. 6. Jonathan Bailey arrives to the Met Gala in a bespoke LOEWE suit with a handcrafted peony flower with metal leaves and sugar crystals. 7. Alison Oliver’s bespoke look captured on a stockman in our atelier, photographed by George Eyres. 8. Dan Levy at the Carlyle in bespoke LOEWE, photographed by George Eyres—moments before leaving for the Met Gala. 9. Dan Levy’s handcrafted caviar pearl floral embroidery. 10. Behind-the-scenes with Luca Guadagnino at the Carlyle. #LOEWE #MetGala
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