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Scott Stratten

@unmarketing

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Creator of UnMarketing, Speaker (500+ keynotes), 7x Best-Selling CoAuthor with my wife/biz partner and muse @alisonrobin. UnLeadership book out now!
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What a great day at REC 26! 🙌✨ Loved hearing from the incredible speakers, connecting with fellow REALTORS®, and learning more about the future of real estate. Proud to be part of a community that continues to learn, grow, and give back. Huge shoutout to @re_maxcentre and @cmncanada ! ❤️ #REC26 #remax #realestate #realtors #sickkidsfoundation
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🍁🍁🍁 The Canadian Real Estate Fall Market is officially underway and Conference Season begins. WHAT’S BUZZING IN CANADIAN REAL ESTATE September 14, 2026 From the stories shaping our industry to the iconic leaders helping define its future, BUZZ continues to bring you the people, ideas, achievements and conversations that make Canadian Real Estate better, every single day. Because our industry is more than transactions. It’s about leadership. Professionalism. Innovation. Credibility. Community. And the people who continue to raise the bar. Discover the latest stories, insights and voices making an impact across Canadian Real Estate. READ. SUBSCRIBE. BE IN THE BUZZ. Visit www.buzzbuzzmediainc.com SUBSCRIBE TODAY. 🐝 BUZZ, RAISING THE BAR. Follow @buzzbuzzmediainc on Instagram. #buzz #thebuzz #thebuzzconference #buzzbuzzmediainc #buzzworthynews #remaxcanada #royalleapgecanada #homelife #century21canada #rightathomerealty #exprealtycanada #kellerwilliamscanada #suttongroup #coldwellbankercanada #cirrealty #foresthillrealty #kicrealty #realbrokerage #internationalrealty #theagency #revelrealty #sothebys #chestnutpark #exitrealty #harveykalles #lptinternational #rarerealestate #theagency #rightathomerealty #psrbrokerage #corcoranhorizon
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The full Toronto lineup. Sixteen voices, one stage, one day. Tamir Poleg, Chairman and Chief Executive Officer of Real REMAX Group, on what comes next for the brand. 🏢 Ken McLachlan and Walter Schneider on building something that outlasts a market cycle. 📈 Jamaal Magloire on what a championship habit actually looks like. 🏀 Scott Stratten on why your marketing keeps getting ignored. 📉 Derek Burleton and Eddie Sheppard on the numbers behind the headlines. 📊 Georges Bardagi, Mary-Anne Gillespie and Matt Richling on the parts of this business nobody posts about. 🤫 And the agent panel, every rung of the ladder in one room: Ian Osborne and Curtis Batoo @osbornegoddardteam, Scarlett Strati @scarlettstrati, Peggy Hill @peggyhillteambarrie, Mani Batoo @thecondob0ss, Tristan Pelletier @pelletierteam. 🏢 Registration is closed and the room is full. If you have a seat, you already know where to be. Thu · Sept 17 · Doors open at 8AM Universal Event Space, Vaughan #RealEstateConnect #REMAX #Connect #TorontoRealEstate #Conference
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A wonderful dinner last evening with REMAX Hallmark Leadership Team, Speakers, Sponsors, and lucky me to sit and have a powerful one on one conversation with International Author and Keynote Speaker Scott Stratten. If you have yet to read one of his 7 books 📕 start with Unmarketing @unmarketing and change the way you look at your business, brand and marketing. Scott is one of today’s 2 Keynote Speakers at REMAX Hallmark Connect Conference in Ottawa. Looking forward to a great day, hearing Scott share his perspectives on ‘ Community ‘ and how as a Canadian real estate collective we can all make a difference in the communities we each serve. Need a Keynote Speaker, connect with Scott Stratten today. The guy is super awesome and his energy - unmatched. BUZZ #buzz #thebuzz #thebuzzconference #buzzbuzzmediainc #buzzworthynews #remaxcanada #royalleapgecanada #homelife #century21canada #rightathomerealty #exprealtycanada #kellerwilliamscanada #suttongroup #coldwellbankercanada #cirrealty #foresthillrealty #kicrealty #realbrokerage #internationalrealty #theagency #revelrealty #sothebys #chestnutpark #exitrealty #harveykalles #lptinternational #rarerealestate #theagency #rightathomerealty #psrbrokerage #corcoranhorizon
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The Growth Ladder · Ottawa Four agents on the record about what the climb actually cost them. Tristan Pelletier @pelletierteam went from military service to running his own team. Peggy Hill @peggyhillteambarrie built the number one REMAX Hallmark team in Canada. Michelle Fraser @michellefraserteam founded Fraser and Co. after 25 years and six market cycles. Geoffrey Grace @geoffreypgrace is building Grace and Co. right now, in this market. Different rungs, same ladder. Be there to hear it from your colleagues. Tue · Sept 15 · Infinity Convention Centre, Ottawa See the full agenda at connectconference.ca #RealEstateConnect #REMAX #REMAXHallmark #OttawaRealEstate #REConnect2026
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Social media, AI and real estate walk into a conference… Scott puts all three back where they belong. Scott is bringing big ideas—and apparently not that golf shirt—to the REAL ESTATE CONNECT 2026 stage in Toronto and Ottawa. He’s ready to put the social back in social media, the intelligence back in artificial intelligence, and the real back in real estate. Behind the punchlines is a powerful reminder: if business is built on relationships, make building those relationships your business. Type CONNECT to get the registration link sent directly to your DMs. 📍 September 15 | Ottawa 📍 September 17 | Toronto #RealEstateConnect #CONNECT2026 #RealEstate #SocialMedia #ArtificialIntelligence
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Scott Stratten didn’t build UnMarketing by playing it safe, and he’s not about to make you comfortable either. He’ll have you laughing in the first two minutes and quietly rethinking your entire follow-up process by the twentieth. Because the truth is most agents don’t lose deals on price, they lose them on the experience after the client says yes. Come find out where yours is leaking. Who are you bringing? Tag them below. 👇 Come get uncomfortable. Type CONNECT and get the registration link right in your DMs. 📩 See you there at Real Estate Connect Conference on September 15th in Ottawa and on September 17th in Toronto. #RealEstate #Realtor #REMAX #RealtorLife #CONNECT
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Scott Stratten is in the room on August 18. He built UnMarketing on a simple, uncomfortable idea: we market to people in ways we hate being marketed to, then wonder why it stops working. Twenty-five years, seven bestsellers, and a client list that runs Walmart, PepsiCo, IBM, Microsoft and Cirque du Soleil later, he is still saying it. What you will take out of the hour: - Why the traditional sales funnel is finished, and what replaced it . - How buyers now decide long before they ever contact you. - What actually makes something get shared, and why it is never the gimmick. - How to build a position people trust before they need you. Live interview. Tuesday, August 18. 12:00 PM ET. Seats are limited. Standards are not. @unmarketing
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Earlier this year Happen to see Scott @unmarketing in toronto he is rarely in Toronto anymore loved his small town life these days 😆🤭 saw his book signing so i ran downtown to his book signing at Indigo for a rare sighting There i finally met his podcast partner in crime Alison 🤭@alisonrobin for the first time as well Backstory we have known each other for proably 18+ years were big deals on twitter back in 2008 or so when it first launched so it was really great to see him last i saw him was like 10 years so who knows But you always show up a start friends when they made random appearances great seeing you Scott & Alison Also thanks for the socks! Scott #booksigning #unmarketing #unbranding
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Join us today! @unmarketing and @alisonrobin are here in the bookstore until 2pm signing their #unbooks! 📚🖋️✨ #localauthors
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Episode 121 🎙️⁠ ⁠ About 15 years ago, a simple idea challenged marketing:⁠ stop marketing at people… and start engaging with them.⁠ ⁠ This week, I sat down with Scott Stratten - bestselling author of UnMarketing and co-author of multiple bestselling business books… and one of the leading voices on trust, customer experience, and human connection in business.⁠ ⁠ And honestly?⁠ ⁠ What he said back then might matter more today than ever.⁠ ⁠ Because now everything is louder - ⁠ more content, more automation, more AI.⁠ ⁠ But none of that builds trust.⁠ ⁠ If you’re building a business… this one’s a reset.⁠ ⁠ 🎧 Listen now - link in bio
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