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What happens when fragrance becomes a language for heritage, memory, and belonging?

For the latest Creative Current, I sat down with Bawo Ijirigho, founder of Ilé Olomu, to talk about his unexpected journey from music and creative direction to perfumery, the legacy of his great-granduncle Nana Olomu, and the creative collaboration with master perfumer Andreas Wilhelm that brought his vision to life.

From Milo chocolate and green plantain to the deeper stories we carry with us, Ilé Olomu is creating fragrances that do more than smell beautiful. They invite us to remember, connect, and see ourselves reflected in luxury.

And after Verdant took home the 2026 Art & Olfaction Awards People’s Choice Award in the Independent category, it feels like the world is beginning to notice what Bawo has been building.

I’m so proud of this conversation and excited to share it with you.

Read the full Creative Current interview at the link in bio.

CreativeCurrent IléOlomu Fragrance NicheFragrance Perfumery FragranceCommunity

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A glimpse into our latest shoot.

The details matter. Always.

Scent of Culture.

#IleOlomu #ScentOfCulture #NicheFragrance #productphotoshoot #luxuryfragrance

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Light Me Up. Streaming now ✨

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Roots matter.
2026, we bear fruit. 🐻❤️‍🔥❤️‍🔥

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@lanegangwells New Album
“A Million Grams Later” Out Now

Track #5 “Came Up” Co-Produced By Me 🦅

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“Love Don’t Want Me” on @trevorjackson5 I LOVE YOU EP. Out this Friday, 10/3. Produced with @realskmusic @hassanagent @djchoppalot 💿

Grateful for the love on @breakfastclubam 🥂

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Had the honor of locking in with the legendary @OfficialSlim_ of 112. Cooking up something special. R&B ain’t done talking 🔥

Major love to @GlammaRose1, the fam at @DmtStudiosNoho, and my team @UrVisionEntertainment. Vibes were right for BET Weekend ⭐️

#FullCircle #StudioSessions #LegendaryVibes #RNBHistory #UrVisionEntertainment #Gratitude #IleOlomu

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Soulful west coast Hip Hop with Afrobeats flavor, courtesy of Nigerian-born, LA-based recording artist and producer @YoungOnassis 🎤🎹

Served in style today by DJ @QUAMisTheBomb 🎛️🎚️⁣
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Stream and mix some of Onassis’ finest releases now from our FREE 𝗱𝗷𝗮𝘆 𝗠𝗨𝗦𝗜𝗖 collection inside the 𝗱𝗷𝗮𝘆 app 📲🎧⁣
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#djay #djaymusic #djaypro #agoriddim #OnassisMusic #Algoriddimdjay #hiphop #DJLife #afrobeats #NewMusic #MusicDiscovery #westcoast #youngonassis #djmix #djayapp⁣

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Cheers to a prosperous 2025 full of moments like these 🥂🎊 🍊#happynewyear #family #health

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New year, same crew—we all we got. 💪🏿 Reflecting on our journey and ready to conquer 2025 together 🚀#FamilyFirst #NewYear #nye #happynewyear #lenahorne

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New year, new energy—Let Go.

Drop the weight, the hate, the negativity. It’s not yours to carry. You deserve peace. 🚀

#LetGo | Prod. @djchoppalot | Out Now!

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Feeling the weight? The pressure? Like the world’s on your shoulders and everyone’s counting on you? 🎒 Press ▶️ and remember: you’re built for this. ✨✨

Listen to #WeightOfTheWorld now on all platforms 🎧 Let this one be your anthem.

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