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🚀 Reimagining the UX of the Portl App

Portl set out to create a mobile platform where discovering events, connecting with friends, and booking experiences feels effortless.

Our role at Wdesigna focused on shaping a UX that brings the entire experience together in one intuitive product.

Here’s how the redesign came together. 👇

🧠 Designing for the Way People Go Out
A great night out usually follows three natural moments:
• Finding something exciting to do
• Sharing the plan with friends
• Booking the experience instantly
The UX was designed around these moments to create a fluid journey through the app.

🎯 UX Strategy
The product experience centered on three key flows:
🔍 Explore
Curated event discovery with intuitive browsing and clear event information.
💬 Engage
Built-in social features that allow users to see who is attending and interact with friends.
💳 Transact
Instant booking with support for both traditional and crypto payments.

✨ Key UX Enhancements
• Structured event discovery and browsing
• Personalized recommendations through user profiles
• Real-time social interaction within the app
• Smooth booking and payment experience
• Integrated crypto and card payments

📈 The Product Experience
Portl launched as a fully integrated social events platform where users can:
• Discover events across Dubai
• Book experiences directly in the app
• Connect and message friends
• Send gifts
• See who’s attending upcoming events

The result is a mobile product that turns event discovery into a social experience.

At Wdesigna, we design digital products that elevate how people interact with brands.

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#UXDesign #UIUX #ProductDesign #AppDesign #MobileAppDesign UserExperience UXStrategy StartupProduct TechStartups DubaiTech DesignAgency BestDesignAgency BestDesignAgencyInDubai WebDesignAgency DigitalProductDesign
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