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Art & Design Studio 🇵🇭🇻🇳
📍Los Angeles // Est. 2013 ✌🏽✌🏼
Upcoming:
Hard Copy (LA)- 9/5
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OPENING TODAY 🇵🇭 STORY BEHIND THE CHOKING SIGN: NEW YORK BASKETBALL, FILIPINO CULTURE, AND HOY! WITH KRISTOFFERSON SAN PABLO 🏀

At Hoy! (@hoy.nyc), a new casual Filipino joint on the Lower East Side, the choking sign features the Knicks’ (@nyknicks) Jalen Brunson (@jalenbrunson1) helping Wemby (@wemby) cough up a lumpia, or Filipino egg roll. During this summer’s fated game, the Spurs (@spurs) choked on the lead… and so on the poster, Wemby chokes on something from Hoy!’s menu. Los Angeles-based artist and creative director Kristofferson San Pablo (@hikristofferson) came up with it while himself in New York for the finals, when he was also helping his cousin, owner-chef Cyed Adraincem (@chino.picco), bring the longtime idea of Hoy! to life. The two grew up in California’s Inland Empire and talked about opening a restaurant for years. When Cyed finally called with the keys to a corner space in the Lower East Side, Kristofferson took on everything creative, from logos and merch to the hand-painted interior and plans for music. The concept draws on Filipino night markets, with Kristofferson bringing his years in fine art, streetwear, and DJing into the mix. Our conversation follows those connections through the restaurant: how their choking sign doubles as a basketball comic, how their Filipino DJ friends will contribute to a planned mixtape series and live sets at Hoy!, and how their restaurant concept reflects and brings awareness to the Filipino-American cultural identity. We also talk about Kristofferson’s recent first museum exhibition at UC Riverside, his journey with his commercial and fine art practices, and his insistence that his cousin Cyed get in front of the camera, so people can see the Filipino team behind Hoy!’s food.

Today is Hoy!’s soft opening :) from 7am-1pm Weds-Fri, try pastries from Filipino-American LIC pop-up Arellano Pandesal (@arellanopandesal) and specialty Filipino coffee and drinks from Hoy! You can stream this episode at the link in my bio or anywhere you get your podcasts 😌 follow for more urban cultural stories!

#nycrestaurants #knicks #filipino #basketball #design
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I blacked out at the SF Art Book Fair 🥵
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🦝 Live, laugh, love, lumpia 🇵🇭 
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#TGIF  #thankgodimfilipino
#jimothy #davidhockney
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Last night a lovely friend of mine said, “thank you for documenting our lives”. I didn’t really think much of it at the time since it’s super natural for me to pick up this object and click this button/shutter. It’s truly a blessing to be able to provide these moments in time in physical form to remind the people around us that we’re all trying to make some sense out of this life. Some are trying to open a brick and mortar, some are celebrating their accomplishments after a show, some just spending quality time with each other. Everyone is on their own beautiful journey and to remember these beautiful moments in one space is so precious. Following are some beautiful moments in my life recently where all I saw was pure love and joy. As always, all love. ❤️❤️❤️

Sorry I wasn’t able to tag everyone. 

Shot on @leica_camera @_contax @kodak @kodakprofessional 
@arthousefilmlab 
Dev/ Scan @arthousefilmlab 🐐🐐
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Huge weekend. Thanks everyone. Thanks @printedmatter_artbookfairs. New titles available soon.
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