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Co-founder @seniq ⛰️✨
Previously @outdoorvoices @backcountry
@forbes 30under30 💼
Detours on @substack ⌨️
Los Angeles 📍
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Don’t f*ck with girls who bet on themselves.

A note from the founders: ✍️

I’ve been thinking a lot about growth lately. About the dimension and layers of it. How wildly painful it is. How unrealistic the finish line feels when you’re still in the middle. And how the pain becomes the foundation for the triumph.

This entire collection is about pushing yourself. About growth. 

And we’ve never pushed ourselves harder than we did bringing it to life.

We pushed every garment to its full potential. Improvements, updates, evolutions. We bought more inventory than ever and it scares the shit out of us, but the growth demanded it. We took our kits across the world to shoot somewhere we’d never stepped foot before.

The fear was everywhere. All-consuming. Through every hour of the day and most of the night.

But the most fascinating part is how quickly you forget the pain.

The second you see a girl smile when she tries on the gear. The second she hits the rail with a grin. The second you see something that once only existed in your head living out in the world.

It all vanishes.

This collection is for girls who push themselves. In their outdoor pursuits. In their creativity. In their careers. In whatever they’ve decided is worth chasing.

The girls who aren’t afraid of a little pain. And maybe even run toward it.

For the ones who believe in greatness. Who bet on themselves before anyone else does. Who chase the thing like their lives depend on it.

Maybe we catch it. Maybe we don’t. Either way, we’re going to enjoy the ride.

Our 3rd ever ski collection launches tomorrow. We couldn’t be more thankful that you brought us this far. 

We hope you love it. 🫶
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Our first ski photoshoot on actual snow. And I’m moving to New Zealand until further notice. 

#founder #ski #skiing #skilikeagirl #outdoorsygirl
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CLARITY CLUB IS BACK 💫⛰️
 
Join us for a morning outside with some of our favorite people, fresh air, and new connections. We’re bringing Clarity Club to Vail, Los Angeles + Boulder this September, and we’d love to see you there. 🫶
 
📍 Vail, CO — 9.12 @ 12pm
📍 Los Angeles, CA — 9.19 @ 9am
📍 Boulder, CO — 9.26 @ 8:30am
 
Huge thanks to our friends at @merrell for sponsoring our launch events this month. 

RSVP now at link in bio / seniqbrand.com. Spots are limited. 💗
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A Midwest weekend is good for the soul 🤍 

#midwest #lakemichiganlove
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some more pics from our LA launch because we are so obsessed! 

You guys really loved our shoe that much... we’re officially sold out!! If you were able to grab a pair, tag us! 💟

thank you to all the cuties that came to celebrate at our LA & NYC launch parties 💗 so much love
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back to up