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Sophia Tech is a Brooklyn-based designer behind SAMIKA Studios, whose debut collection Apsara reinterprets Cambodian identity through the celestial Apsara and Devata figures carved into Angkor Wat. Blending American streetwear with traditional Cambodian textiles, motifs, and dance references, Tech built the collection as an interchangeable wardrobe: pieces meant to be layered and restyled to reflect each wearer's own identity. Luxurious and everyday fabrics sit side by side, letting the garments move between elevated occasions and daily life. For Tech, a Cambodian American designer, clothing is only one part of how culture is experienced, so the campaign centers on the ritual of sharing a meal, treating food as a living form of cultural preservation alongside fashion, music, and art. Though deeply personal, the imagery follows the same garments across different people and perspectives, circling back to a table where friends gather, a reminder that everyday rituals, however small, are what preserve culture and build community. At its core, SAMIKA is a love letter to community.

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Creative director & designer: @samikastudios @Sophia.tech_
Location: @bongnyc
Creative producer: @angelinaheng
Photographer: @vinnysees @_anxphotography @midgy_likes_drone_music
Film and assist: @cameronirish
Video: @msheaveanonearth
Styling: @paullinedp
Makeup: @Thequeenbxo @makeupbyjuliapierce
Hair: @katiemalynhair
Talent: @mayacavounis @katiemosess @t1chii @juanmiguelvstheworld @nymali.sophia
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