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Pirate Ship Captain ⛴️ of @pinksaucestudios
📍Mumbai
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The party : 💅🏿 the after party : 🤡
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📸 peekies from the epic @gaijinmumbai midweek, last Wednesday👾

🪩 breaking tradition, we’re back  for a 𝗯𝗼𝗻𝘂𝘀 𝗧𝗛𝗨𝗥𝗦𝗗𝗔𝗬, w/ the extraordinary 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 artist, @_s0hrab, & the incredible @aalika.music on decks for this edition, 𝘨𝘦𝘵 𝘺𝘰𝘶𝘳 𝘣𝘰𝘰𝘨𝘪𝘦 𝘰𝘯 & 𝘩𝘪𝘵 𝘮𝘦 𝘶𝘱 𝘧𝘰𝘳 𝘎 𝘭𝘪𝘴𝘵𝘪𝘦𝘴🧙🏻‍♂️
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One year called for one hell of a party. 🔥

You turned up, took over both floors, emptied a few glasses and gave us more than enough moments for the camera roll. From the first beat to the last round, One Night in BKK was exactly as chaotic as a BANNG anniversary should be. 🪩🍸

Safe to say, Year One went out with a bang. And yes, we have the pictures to prove it. 👀

(BANNG Bar, BANNG Mumbai, BANNG Anniversary, One Night in BKK, Bandra Nightlife, Mumbai Nightlife, Bandra Bars, Mumbai Bars, Anniversary Party, Mumbai Party, Party in Bandra, Saturday Night, Cocktails, DJ Night, Live Music, Bangkok Inspired Bar, Nightlife in Mumbai)
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What if men were judged the way women are judged for their innerwear?

That simple thought became the creative spark behind XYXX’s “If Baniyans Were Bras” / “My Eyes Are Up Here”, a campaign that didn’t just sell an Invisible Vest, but flipped an everyday gender double standard on its head.

Instead of explaining the problem, XYXX made the audience experience the absurdity of it.

The campaign takes the unsolicited stares, comments, policing and judgement women often face around visible bra straps and undergarments and puts men on the receiving end.

And that’s where the marketing brilliance comes in.

The product solves an innerwear problem.
The campaign starts a cultural conversation.

Rather than relying on the usual macho codes of men’s innerwear advertising, XYXX chose satire, role reversal and social commentary to make a seamless vest impossible to ignore.

Campaign — If Baniyans Were Bras / My Eyes Are Up Here
Brand — @xyxxcrew
Creative & Production — Pink Sauce Studios ( @pinksaucestudios ) × XYXX In-House
Concept & Direction — @virsaini
XYXX Founder - Yogesh kabra
Chief of Brand & Culture — Petal Gangurde ( @petalspace )
Featuring — Anuj Gupta, @virsaini & @prashastisingh
Brand Team — Jarvis Gracias ( @jarvisgracias) Kunal Wadher, Kashyap Oberoi ( @kash_oberoi ), Ancy Joseph ( ancyjo ) & Bashir Sayed ( @bashirsayedd )
Product — XYXX Invisible Vest
Year — 2026

#XYXX #IfBaniyansWereBras #MyEyesAreUpHere #Advertising
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