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Trust the process, they said… and honestly, they were onto something 👀🍦

There’s something SO satisfying about watching a design go from a little idea on your screen to something that looks like it belongs on actual shop shelves 😭

One minute you’re moving things around in Illustrator, questioning your life choices over a tiny detail nobody else will probably notice, and the next you’ve got a whole brand staring back at you.

THIS is why I love what I do 🥹

A little reminder that the magic is in the details and those details are what turn a good design into something that actually feels like a brand.

Huge shoutout to @vitoramockup for the mockups that helped bring this little world to life! 🫶

Enquiries link in bio ✨

#BrandIdentityDesign #PackagingDesign #BrandDesigner #BrandingProcess #VisualIdentityDesign

🔑 Brand identity design, branding transformation, packaging design, graphic design process, creative branding, brand identity designer, visual identity, mascot design, playful branding, vegan gelato branding, brand design inspiration, branding before and after, freelance graphic designer, small business branding, strategic brand design
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Okay but what if your gelato had more drip than you? 🍦👀

Meet DRIP*, a fictional vegan gelato brand I’ve been having way too much fun bringing to life lately with the bold typography, playful colours, a cheeky little mascot and absolutely zero moo🐮

One thing I always try to bring into my branding projects is personality. Strong brand identity is so much more than a pretty logo. It’s about creating a whole visual world that people can recognise, connect with and remember.

For DRIP, that meant building an identity where everything works together, from the packaging and typography to the illustrations, little brand messages and even the tiniest details. 

And yes, the little gelato guy has more drip than most of us 😭

This is exactly why I love passion projects. No rules, no playing it safe, just experimenting and pushing ideas a little further.

Swipe through and meet DRIP* 💚🩷

Got a brand idea that deserves its own personality? I’m taking on new branding projects! Enquire through the link in my bio 💌

Mockups by @vitoramockup ✨

#smallbusinessbranding #brandidentitydesigner #brandidentitydesign #mascotdesign #graphicdesigncommunity
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Di era Ai saat ini, sebagai illustrator, aku lebih banyak explore hal baru. Mulai dari style, teknik, sampai jenis karya yang belum pernah aku buat. 

Kalau kalian sendiri, selama era AI ini sudah mencoba bikin karya apa aja? 

Share dong cerita kalian! ✨

#tehbotolsosro #kembaliketradisiasliindonesia #vitorampckup #matcha
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