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Co-Founder | Hot Juice Studios
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CHICAGO, WE’RE BRINGING GOLF TO THE TAILGATE. 🐻🏌️🔥

Muni Kids is teaming up with @malbon , Chicago’s legendary @jpgraziano , and the beautifully regrettable @jeppsonsmalort to bring a whole new kind of tailgate experience to Soldier Field.

We’re turning the South Lot into a STREET GOLF RANGE PARTY.

Golf balls flying, Italian beefs dripping, Bears fans showing up, and Malört making sure nobody remembers their swing.

Four brands coming together to celebrate Chicago’s finest traditions: football, food, community, and voluntarily drinking something that tastes like a punishment.

Whether you’ve been golfing your whole life or have never picked up a club, this one’s for you.

📍 Soldier Field | South Lot
📅 Thursday, October 22
⏰ 3 PM SHARP

We’ve got the clubs, the balls, and the good times covered. Just bring yourself and a questionable level of confidence.

ITALIAN BEEFS. GOLF. MALÖRT. DA BEARS.

One of these things is going to leave a bad taste in your mouth. Hopefully it’s not the Bears. 🧡💙 Caleb, are you with us?!???!!!!
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CHICAGO, WE’RE BRINGING GOLF TO THE TAILGATE. 🐻🏌️🔥

Muni Kids is teaming up with @malbon , Chicago’s legendary @jpgraziano and the beautifully regrettable @jeppsonsmalort to bring a whole new kind of tailgate experience to Soldier Field.

We’re turning the South Lot into a STREET GOLF RANGE PARTY.

Golf balls flying, Italian beefs dripping, Bears fans showing up, and Malört making sure nobody remembers their swing.

Four brands coming together to celebrate Chicago’s finest traditions: football, food, community, and voluntarily drinking something that tastes like a punishment.

Whether you’ve been golfing your whole life or have never picked up a club, this one’s for you.

📍 Soldier Field | South Lot
📅 Thursday, October 22
⏰ 3 PM SHARP

We’ve got the clubs, the balls, and the good times covered. Just bring yourself and a questionable level of confidence.

ITALIAN BEEFS. GOLF. MALÖRT. DA BEARS.

One of these things is going to leave a bad taste in your mouth. Hopefully it’s not the Bears. 🧡💙 Caleb, are you with us?!???!!!!
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CHICAGO, THE STREETS GOTTA EAT. 🥡⛳️

On bro, we ain’t talking fairways and country clubs. We taking this straight to the pavement.

MUNI KIDS × BONEYARD GOLF linking up to bring something different to the South Side. 9 holes through the streets of Chinatown. No greens, no gates, no goofy shiii. Just golf, culture, and the whole city outside.

We got the clubs. We got the balls. All you gotta do is slide, fam.

📍 JUS STUDIOS | 1830 S Clinton St.
🕓 4 PM — Pull up
🏌️ 5 PM — Tee off
🥡 AFTERS — TRIPLE CROWN

Chinese food, drinks, and the whole gang getting active after dark.

Bring ya homies, bring ya shorties, bring whoever. Everybody eats over here.

9 HOLES. ONE CITY. ZERO ETIQUETTE.

STREETS GOTTA EAT. CHICAGO, QUIT PLAYIN’. SLIDE. 🏁
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NEW YORK. WHAT THE FUCK JUST HAPPENED. 🗽⛳️

They questioned if we could pull it off. New York answered for us.

We linked up with one of the best streetwear stores in the country, @extrabutter , took over the streets of Queens, and threw what people are calling the best golf event NYC has ever seen.

And we’re still trying to process it.

We turned a golf cart into a rolling DJ booth, had @jayceeoh spinning through the streets, sent golf balls flying down the pavement, and created the kind of beautiful, controlled chaos you can’t manufacture.

Kids were golfing. Strangers became friends. People walking down the block stopped to grab a club and get involved. Brands, business owners, creatives, and people who had never swung a club in their lives all came together over a game that was never supposed to belong to just one kind of person.

No country club. No gatekeeping. No invitation needed.

Just good people, questionable etiquette, and an unreal amount of energy.

This was also the FIRST chapter of our upcoming documentary, and Hot Juice Studios absolutely killed it capturing the madness. This is only the beginning of a much bigger story.

Massive love to Extra Butter for believing in the vision and building something special with us. @theinfamouslic for keeping the party going. @jayceeoh for turning the streets into a moving block party. Our production crew for making every moment look as insane as it felt.

And most importantly, EVERY SINGLE PERSON WHO SHOWED UP.

You didn’t just attend an event. You became part of something we’re building together.

We came to New York to play golf. We left with a whole lot more.

THIS ISN’T ABOUT GOLF. IT’S ABOUT WHAT GOLF CAN BRING TOGETHER.

MUNI KIDS EVERYWHERE. 🌎

NEW YORK, YOU SET THE FUCKING BAR.

🎥 CHAPTER ONE: QUEENS, NY.

#munikidseverywhere
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No. 20 was probably the most amusing thing on my entire 10hr flight
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Yep. It’s official. This will be my entire personality for the remainder of Q2. 

Fortunate.

Photography : @jakebherbert 

#masters #augusta #georgia #patron #firstcut
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We’re building a late-night show
for an industry that mostly exists on laptops.

I’ve wanted to host a late-night show since I was 5. Spent 15 years on the biggest stages in this space learning how. And now we’re just building it ourselves.

Introducing Tonight with Hot Juice
a Tonight Show–style live production for elite creators and premium brands, launching April 2026.

I’m hosting. 💅

Cinematic. Tight. Directed.
But the show isn’t the product.
The room is.

The creator economy is a $500B industry, but most of it happens in DMs, comment sections, and Zoom calls. Creators and brands circle each other online. Platforms talk about creators more than to them. Everyone’s connected, nobody’s in the same room.

So we’re fixing that.

We’re curating elite creators, tastemakers, musicians, film and TV leaders, platforms, and premium brands. High-signal people. The kind of room where real business actually happens.

Not a conference.
A live show.
A cultural moment.
A commerce engine.

What happens:

• Creator conversations that actually go somewhere
• Live commerce with real-time top sellers
• Platform moments that don’t feel like pitches
• Brand founder conversations built for partnership
• Intentional connections that matter
• A signature live music act at every stop

Red carpet. Getty Images. Premium gifting.
This isn’t networking.
It’s the kind of night people talk about after.

2026 Tour
Los Angeles · April 16
London · June 18
Nashville · August 20
Australia · October 15
Miami · December 3

Multi-cam, cinematic production with same-night content drops, built to live beyond the room.

We’ll curate 1,200 to 1,500 elite creators across the tour. Invite-only. City by city. Enough to matter.

Building this with Dylan Huey and the Reach team.

If you’re a creator, brand, or platform and you know you should be in the room, DM me. Access is curated.
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2025 part 2. What a life x
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