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WATSON AGENCY

@watson.agency

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A strategic, modern wholesale and consultancy agency shaping global brands success in Australia & New Zealand.
Tune into @trade_room_podcast
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A little change of format for a very special episode of The Trade Room! 🎙️ This time, Taylah turns the tables and puts Jen in the hot seat to talk about the launch of @fashionlinc_, a vision more than a decade in the making. After 20 years working across the fashion wholesale industry, Jen has seen firsthand just how challenging it can be for brands and sales agencies to find the right opportunities, enter new markets and build meaningful commercial relationships. In this episode, we unpack what inspired @fashionlinc_, the industry challenges it was built to solve, and why the way fashion brands, sales agencies and showrooms discover and connect is long overdue for change. We also go behind the scenes of what it really takes to bring a decade-long vision to life, the lessons along the way and the much bigger picture for where @fashionlinc_is heading. The full episode is now live on @spotifyaunz ! Link in bio 🎧
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Lottie talks through beautiful new RIXO spring arrivals 🌷 You can discover the whole collection online or in our Arrowtown & Queenstown boutiques. For our Australian customers you can discover the collection at @ascotsbowral x
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I’ve been lucky enough to work with some incredible brands, meet some amazing people and build businesses around an industry I deeply love. Looking back I can see how every chapter has led me to the next. From my years at Nike, Rachel Gilbert, CAMILLA and Ksubi, to starting @elevatewholesaleagency, creating @splashsydneyshow, co-hosting @trade_room_podcast and now launching @fashionlinc_. There have been a lot of twists and turns along the way, but the entire journey makes complete sense now. I’m really proud of what I’ve built so far but even more excited about where it’s all heading. A little reintroduction for those who are new here, and a look at what I’m working towards x
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Au revoir, September 💋⁠ ⁠ A little look back at the month that was. Where we went, what we loved and everything we’re still talking about. Swipe for the Maman monthly debrief. ⁠ ⁠ Xo
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Making the sale is one thing. Giving someone a reason to come back is another. When brands focus solely on product, they might convince a customer to buy but that relationship can remain purely transactional. True loyalty is built when you understand the emotion behind the purchase. What does your customer want to feel? What are they seeking? And how does your brand consistently validate that? In our latest episode of The Trade Room, Nick Gray breaks down why the strongest brands don’t just sell great product, they understand the emotional drivers behind why their customers choose them in the first place. Because the goal isn’t simply to be bought. It’s to be chosen again. 🎧 Why We Buy: The Psychology Behind the Brands We Choose Our conversation with Nick Gray, founder of @igotyou_global, is out now.
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The path to purchase has changed. Consumers aren’t just asking “Do I want this?” anymore. They’re asking: Do I trust this brand? Do I feel confident buying from them? Does this feel right for me? In our latest episode of The Trade Room, @igotyou_global explains why the emotional path to purchase has become just as important as the functional one and why trust, reassurance and confidence are playing an increasingly powerful role in the decisions consumers make. For brands, understanding how and where someone buys is only part of the equation. Understanding why they feel comfortable enough to buy is where it gets interesting. 🎧 Why We Buy: The Psychology Behind the Brands We Choose Our conversation with Nick Gray, founder of IGU Global, is out now.
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I’m a lucky girl for so many reasons esp the last slide
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Not everything that drives growth is immediately measurable. Brands love metrics. Conversion. Revenue. Margin. Acquisition. But some of the most powerful drivers of long-term growth - trust, emotion, connection and brand meaning - don’t always show up neatly on a dashboard. In our latest episode of The Trade Room, Nick from @igotyou_global shares how one brand shifted its focus from pulling levers to make customers buy, to building its funnel through emotion and narrative. The result? Triple-digit growth within 12 months. Because brand identity isn’t just about the product you make. It’s also about how you make people feel. And ultimately, as Nick explains, that emotional work does find its way to the P&L. 🎧 Why We Buy: The Psychology Behind the Brands We Choose Our conversation with Nick Gray, founder of IGU Global, is out now.
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Making the sale is one thing. Giving someone a reason to come back is another. When brands focus solely on product, they might convince a customer to buy but that relationship can remain purely transactional. True loyalty is built when you understand the emotion behind the purchase. What does your customer want to feel? What are they seeking? And how does your brand consistently validate that? In our latest episode of The Trade Room, Nick Gray breaks down why the strongest brands don’t just sell great product, they understand the emotional drivers behind why their customers choose them in the first place. Because the goal isn’t simply to be bought. It’s to be chosen again. 🎧 Why We Buy: The Psychology Behind the Brands We Choose Our conversation with Nick Gray, founder of @igotyou_global, is out now.
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The path to purchase has changed. Consumers aren’t just asking “Do I want this?” anymore. They’re asking: Do I trust this brand? Do I feel confident buying from them? Does this feel right for me? In our latest episode of The Trade Room, @igotyou_global explains why the emotional path to purchase has become just as important as the functional one and why trust, reassurance and confidence are playing an increasingly powerful role in the decisions consumers make. For brands, understanding how and where someone buys is only part of the equation. Understanding why they feel comfortable enough to buy is where it gets interesting. 🎧 Why We Buy: The Psychology Behind the Brands We Choose Our conversation with Nick Gray, founder of IGU Global, is out now.
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Consider this our spring dress code 🌸⁠ ⁠ New season Rixo has you covered for every invitation, the long lunches, the up coming wedding season, or those days that just deserve a beautiful dress.⁠ ⁠ Shop online & in-store. ⁠ ⁠ xo
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How do the world’s biggest brands create demand? They don’t start by asking, “Will this sell?” They start by understanding culture - who shapes it, who adopts it, and how a product moves from discovery to desire. In this episode of The Trade Room, we sit down with Nick Gray, founder of @igotyou_global whose 25+ year career has spanned Adidas, Nike, Sneakerboy and Westfield. Nick takes us behind the psychology of why people buy, how brands build genuine demand, and why understanding your consumer goes far deeper than demographics. From tastemakers and early adopters to trust, emotion, brand relevance and the changing role of AI, this is a fascinating conversation about what really drives consumer behaviour. 🎧 Why We Buy: The Psychology Behind the Brands We Choose New episode of The Trade Room, out now on @spotifyaunz
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