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wylie westerbeke

@whyldwest

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makes you never want to close your eyes, not even blink @gadaboutsalons @wwordart @thehandwwriting
pleasure, business and more than id like to admit.

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This IS…. ✨
INTERCOIFFURE NYC 2026! 🖤🤍✂️

YES!!! EPIC!!! SOLD OUT! 👏👏👏👏

The talent was OFF THE CHARTS! The inspiration, the creativity, the energy! But the BEST part? Being surrounded by my Intercoiffure family, lifelong friends, and some of the most incredible artists in our industry! ❤️

Intercoiffure, you outdid yourself! BEST. EVER. 🔥

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This photo from last weekend captures so much of what I love about our industry.

Another great Intercoiffure in NYC. More than anything, it’s about the people, friendships and connections that bring us so much joy.

Great leadership from Scott Buchanan, a well-deserved honor for Jana and Frank Westerbeke, and the endless creativity of Wylie Westerbeke.

As a father-daughter family business ourselves, we have so much admiration for the Westerbeke family and their three generations of legacy.

Great people and connections. What a night! ❤️

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Obsessed with @whyldwest 😍

Legit the most beautiful, creative genius I have ever known. Kind, smart, funny, creative, and a total bombshell. If you know @whyldwest give her some love here.

At @intercoiffureac this weekend hanging with all of my favorite peeps. 😍

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No one hands you a clear path as a business owner but the advice I was always given was ‘show up and help people… and it will come around.’ Or ‘spend your time on helping and the money will come. ‘

I can’t imagine my career working out any other way… the friendships. The unreasonable amount of people I get to help… and yes in the name of ‘business’ the success too.

It doesn’t happen in a short time but if you’re here for a long time it works. So grateful to look around at my career and the beautiful people I get to support…. I’m obsessed with the work. Always here to help. And that advice has paid off…. ❤️ 💗

Clients turned friends turned family. ♥️

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Happy Birthday again, Kelly!! 🤍

Thank you so much for choosing @plump.rumps to be a part of your birthday celebration! Kelly’s Birthday Plump Pump was SO much fun.

Getting to meet your friends and your mom and spend the evening celebrating you was such a good time. I’m pretty sure we did just about as much dancing as we did working out 😂 and honestly, that’s exactly how a birthday workout should be.

You have such an amazing group of friends around you, and it was so easy to see just how loved you are. I hope you felt celebrated yesterday and that this next year of life brings you so many beautiful moments, new memories, and reasons to keep dancing. Happy Birthday, Kelly! 🥳

And if you’ve ever thought about doing something a little different for your birthday, girls’ day, or special celebration, you can book your own private Plump Rumps class! Bring your favorite people, pick the vibe, and we’ll turn your workout into a party.

Because apparently at Plump Rumps, birthday cake and birthday cakes can coexist. 😂🍑

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Two years of leadership workshops, coaching conversations, celebrations, challenges, and growth.

What started as a consulting engagement became something much more meaningful over these last two years.

Last week they handed me a nametag, and it made me smile because it represents what happens when people truly invest in building great leaders and great cultures.

You may hire a coach, but the best relationships end up feeling like family. 💕

Grateful for every leader and team member @gadaboutsalons and @vervesalons who has allowed me to be part of the journey.

And yes, I’m keeping the nametag. I’m in! 😉

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May. Fashionably late.🌷

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Walking beside other women while you build your business gives you a superpower you’d be missing without it. I’m drawn to strong, smart, powerful women who dream and build with courage. It’s how I continue to do the same. Comment below and tag the woman or women you walk beside who inspire you, uplift you? And help you keep going. ♥️

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but, i still do coke
and candy.

midday thinking found me inside a melatonin-induced illusion. dessert: an extra magnesium gummy. occasionally creating a lucid dream. i sleep had a really large party. (as per standard living.) this one varied specifically. drinking didn’t count that day, so drink i did.

was the dream, sweet?

in the past 12 years and one day, i’ve gone from careless to carefree. (although i much enjoy controlling “creative bobs” a bit.) no longer having to puzzle together my mornings after midnights is refreshing. i’ve gone from enjoying moments, to absolutely enjoying life.

as the decisions i tend to make are poor, the better was suggested for me. a gentle-friend’s mouth over deep house and his mild sober experience and a sentence that shifted my impressionable reality.

“you probably shouldn’t drink.”

so, i stole his idea. as great artists do.
and, i didn’t. anymore.
drink.

the decision was not mine, but chance in choice consumes me daily. my experience with the universe shapes in different forms, often in the breeze after i’ve climbed something bigger than me. endlessly forgetting and relearning daily. (trying to eat sprinkles in moderation can’t be taught to a girl like me.)

oh, and that dream i was telling you about before i changed lanes, without the blinker again: turned, as i was driving us to get nuggets and things at micky d’s. over-ordered and returned to the kitchen counter after sobering up with a hot n spicy, surrounded by remnants of donna summer and filler friends while the gatsby mounds of confetti were swept, the drape, pulled back.
i turned to frank and said.
“i really liked to drink.”
between french fries he replied.
“and you always will.”
— a dozen years? weird.

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Day ✌️. Intercoiffure Spring Gathering Montreal

This year wasn’t about trends.
It was about connection. 🫶

Real conversations. 😊
Real collaboration. 🤝
Real leaders in the beauty industry sitting in the same room asking… “How do we grow better?”

Not just bigger.
Better. 🙌

Because behind every great salon isn’t just talent…
It’s structure.
It’s culture. 🤟
It’s people who are willing to share what’s working and what’s not.

We’re not competitors in rooms like this.
We’re collaborators. 🫶

Building stronger teams. 💪
Creating healthier businesses. 📊
Raising the standard of what this industry can look like. 🦾

Ideas were exchanged.
Walls came down.
Perspective shifted.

And that’s the power of connection
it compresses time.

What took someone 10 years to learn…
you walk away understanding in a moment.

This is how we grow.
Not in isolation.
But together.

Montreal, Day ✌️and the conversations already changed the game.

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like mother, like… — a collection of underrated b roll footage, that is candidly, them. (the reason i’m dressed last and occasionally cancel plans.) not your average “mothers” and i am proud they are exactly that.
/
happy sunday to anyone responsible for something other than themselves. and to all the MAMA’s — thank you for “having” us.
you deserve more than a day.
<3

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new! KÉRASTASE “DISH WASH.” for SPECIAL OCCASION SERVEWARE.
shop LUXURY DISH SOAP exclusively at gadabout / verve.
|
JK!
however, you can still shop KÉRASTASE 20% OFF.
(this is not an april 1st prank.)
*use code K20 at checkout. or come say HEY! in—salon. we’re open today until 6 pm. 9 days left of the FRIENDS & FAMILY sale.
WHAT WOULD YOU DO WITH YOUR
#KÉRASTASE IF IT WAS 20% OFF?!
|
happy APRIL FOOLS day.
love, KÉRASTASE
gadabout and verve.
🫧🧽🍽️

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