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♡𝒯𝓇𝓊ℯ 2 𝓉𝒽𝒾𝓈 ℐ 𝒶𝒾𝓃'𝓉 𝓃ℯ𝓌 𝓉ℴ 𝓉𝒽𝒾𝓈 ✍︎
♥︎ℐ𝓃𝓉ℯ𝓇𝓃𝒶𝓉𝒾ℴ𝓃𝒶𝓁 ℐ𝒸ℴ𝓃👒
♡ℒℯℊ𝒾𝓉 𝒯𝓇𝒶𝓅𝓅ℯ𝓇 🍯🍃 @ladiirovein_il
🎞️ ℛℯℯ𝓁 𝒞𝓇ℯ𝒶𝓉ℴ𝓇 2022
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New spaces, same me. Sometimes you just gotta shift and keep it going.🧞‍♀️✨
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#sleepwhenimdead #smileandwave #dancingislife #LIVEINCOLOR #sorryforpartyrockin
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✨ Magic in Community ✨

Still feeling the energy from our IWC @il_w_c_ Spring event, Empower Women 🌸

A room full of women + allies across generations, industries, and lived experiences, showing up fully, openly, and with the kind of energy you can’t fake.

AND WHAT A COOL VENUE!!! @insidetheplant 

That’s what happens when community is done right.

I had the honor of moderating my first panel alongside an incredible group:

Sara Miller (Canopy USA)
Elantā Slowek (Blazebox Media)
Taylor Lindsey (Elevate Dispensary)
Kellie Gaustad (Dabstract)

We got into it, real conversations on the plant, marketing, and what it actually takes to build something that lasts.

Big takeaway:
Authenticity isn’t a branding tactic. It’s the whole strategy.

Not everything needs to be rushed.
Not every opportunity is worth chasing.
And the brands that win? They stay rooted in who they are, even when it’s slower, harder, or less obvious.

Grateful to the partners who made this possible:
Grön • Goddess Growers Brands • MariMed / Nature’s Heritage • Sway Dispensary • Enliven Edibles • Edie Parker • Cresco Labs • Miss Grass

And a huge thank you to everyone who helped bring this to life, you know who you are 💛

We don’t do this alone, and we’re not meant to.

👀 Want in on the next one?
We’re already building toward our summer IWC event.

If you’re interested in sponsoring, collaborating, or being in the room, reach out.

Or repost to get this in front of someone who should be there.
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#communityevents #iwc #seedtalent
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