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Fernando Menendez

@willfernandomenendez

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Most people think ads fail because of creative format.

Truth is… they fail because your creative doesn’t connect.

I just dropped insights on the W2E Podcast that could save you six figures in ad spend. 🔥

Here’s what we unpacked:

🧠 How UGC builds trust and converts when done right

📊 The power of data-backed creative decisions

🧩 The “creative detective” framework (Reddit threads are gold)

⚡️ Why speed of testing beats perfection—every time

I’ve managed over $21M in ad spend, and the difference-maker isn’t budget.

It’s knowing how to turn performance data into scroll-stopping strategy.

(That’s what we do at fscales every day.)

If you’re a founder, CMO, or growth marketer—this episode will change the way you see creative.

And my best advice?

The only problem is the belief that you have a problem.

Obstacles ≠ dead ends. They’re just signals to iterate smarter.

Link below to listen — or search “W2E Podcast Fernando Menendez”

🎧 Listen now: https://www.thewantrepreneurshow.com/fernando-menendez/

#PerformanceCreative #MarketingStrategy #W2EPodcast #UGC #DTCgrowth #EntrepreneurMindset #DirectResponseMarketing

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Long lost summer files 🇦🇪🇪🇸🇵🇹🇫🇷🇮🇹🇬🇧🇺🇸

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Love my friends & love traveling. 10/10 experience, no notes. Special shout out to the birthday boy @frenchalex07 for bringing us all together 🫶🏽

#travel #friendship #madeitoutthegroupchat #paris #france #europe #eurotrip #atxhooligans @atx.hooligans

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France was the backdrop. They were the story. Every laugh, every late-night wander, every shared bottle of wine reminded me how lucky I am to move through this life with people who feel like home

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40 and still a full vibe 🤙🏽

40 years of zero regrets (ok, maybe a few) but here’s to thriving and aging like fine wine, Vino! 🍷

Loufest Y2K wasn’t just a birthday, it was a celebration of survival, reinvention, and moshing through the chaos. 🤘🏽

Cheers to four decades of lessons and living! 👍🏽

#LoufestY2K #Big40

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*giggles in Spanish*

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celebrating friends like @timpeou & @marieecf is easyyyy. Your love inspires me endlessly. Cheers to two of my best people and their forever adventure.✨

(also look at them!!!! my cutesiest lovebirds mom n dad!! 😩🥲)

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This Barbie turns 25 today 💖

Thank you to all these amazing people and many more that made my last year in my “early-20s” so amazing! I’ve grown so much now that this frontal lobe is fully developed. Cheers to the Mid-20s 🥂

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Another revolution around the sun 🌍 Thank you to everyone who came out to celebrate with me🎉🎂🥳🎁

#birthdaycelebrations🎉🎂 #thevictorian

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Friends, France & Family. December 2021 photo dump 🇫🇷

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