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Will Mayer

@willhmayer

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Building a cult
Co-Founder @cultholdings @bttr.hlf
Forbes 30 Under 30
Investor: Bilt, Othership, Blueprint, Enhanced, Manifest, etc
POSTS STORIES REELS TAGGED
Cultivating cult leaders with Index Ventures in London. Congrats on 30 years.
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Every brand needs a nemesis. Broke down all five foundations of a cult brand on @tbpn Doctrine, ritual, symbols, charismatic leader, and enemy… — “Every brand needs a nemesis. A lot of people use competitors. Apple’s enemy started as IBM in the 1984 campaign. But over time, it evolved to the concept of conformity. Because when you get bigger than your competition, that enemy loses power. But if it’s an overwhelming thought that can never truly be defeated, the enemy always keeps power.” Full conversation on TBPN’s channel.
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Sure the beach is nice but have you ever sent 183 emails before noon
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The cult continues its campaign for global domination - this time deployed at the @nyse Alongside leaders like Peloton founder John Foley, Cult Holdings Co led a 45-minute keynote on How to Build a Cult. Commendations to @firstmarkcap for hosting us at their 2025 CEO Summit and to the 100+ founders who joined the indoctrination.
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The agency model is broken. So we rebuilt it as Cult-as-a-Service, a process backed by cult sociologists, religion theorists, & linguistic professors. First test run? Helping @bryanjohnson turn Don’t Die into a modern-day religion. Spent an hour diving deep on it with @saagar_mehta_ on @magnetic_podcast . Full episode link in bio.
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Our wedding video is here on New Year’s Day, because if there’s one thing we love more than each other, it’s attention. 🖤🤍 Thank you to everyone for indulging our narcissism @kristinlarsdahl @sigurdurpetur_ @louis_browne @olav @studioprocrastinate @kristoferliljar @woody_cook @inspector_spacetime_ @kerlingarfjoll.highlandbase @amazingtoursiceland @bbaunin @isak4x4iceland
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9/22/24 - MARRIED
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Pre-wedding waterfall hikes in Iceland with some of our favorite people. Shoutout to @kristinlarsdahl and the guides for making this feel seamless. @louis_browne @olav @sigurdurpetur_ for the incredible imagery. 🇮🇸
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723 miles sailed in 2 days 18 hours 51 minutes 21 seconds, 7th place, 1 broken A4 sail, 34 of 69 boats retired, 27 tacks, 16 jibes, 30+ sail changes, and 3 hours of sleep. The @aegean600 was by far the most exhausting race of my life. Thank you to the @austrianoceanracing team for having my onboard @xkettele @konstantinkobale @oliverkobale and @olav for the 📸
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We laughed, we cried, we ate pasta at the Pyramids. Thank you @ankurjain & @erikaannhammond for including us in this otherworldly celebration ❤️‍🔥 @bottega53
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Safari celebrating two of my favorite people @ankurjain @erikaannhammond 🐘🦒🦏🦓🐆
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📼📼📼
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