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willisactive

@willisactive

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Brought the 🌉 to The Big 🍎🗽

📦OUT THE BOX 📦 THE ALBUM OUT NOW!

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DOUBLE PANTS DOUBLE BELT

@prollyjudahweston at @ontheradarradio

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After four incredible years, my time at Loma Vista Recordings has come to an end.

I’ve always believed A&R is one of the few roles where your reputation travels with you. We’re not defined by the company we work for, we’re enabled by that partnership. We’re defined by our taste, our instincts, the artists we believe in, and the relationships we build over the years.

One gem I’ll take away from my many conversations with Tom Whalley: “A&R is a team sport and also a solo sport.” He couldn’t have been more right - A&R is like baseball.

Throughout my career, I’ve looked for partners who understand that great albums deserve great storytelling. The best marketing teams don’t just promote music, they help extend an artist’s vision and Loma Vista are some of the best in the business. The forthcoming albums from HiTech and Mavi will say more about that than I ever could here, and I can’t wait for the world to hear them.

Thank you to every artist, manager, producer, songwriter, executive, and teammate I had the chance to work with. I look forward to maintaining our relationship and bringing new, meaningful music into the world together.

As I turn the page, I’m excited to continue to discover new artists, build meaningful careers, and find the next great creative partners. If you’re building something special, I’d love to connect.

Thank you, Tom, Ryan and Loma Vista Recordings massive. I’m truly thankful for our years together, the music we worked on together, and the successes we shared.

On to the next great record.

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day: 3 years later

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I was there. And that’s not how I remember it.

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Photo of The Day !!! Bay Is The Area Tag Who You See !!

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“Spying Eyes (Smiling Faces)” by @killermike Ft. @lenabyrdmiles out now.

Mixed by @davidyunginkim

Recorded by @greazywil thebeardmixedit

Mastered by @nicolasdeporcel
Assistant Mastering Engineer @thestreetscientist

Produced by @cozmo_music @vdalgarcia @maxperrymusic @gkoopfuzz

Special Thanks @willisactive

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We made @killermike a dark green crushed velvet track suit for the 2026 Grammys. He was nominated for his feature on the song “Headphones”.

@willisactive was also donning his new black custom suit from us.

It’s always a special moment to see my clients walking the red carpet for @grammys

Shout out to the 10$ Cowboy himself @charleycrockett

📸 @frankiegarces

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In Toronto for the marathon, my Uber driver told me something simple:
Life is about creating memories.
He said he needed to make more of them himself.
It stuck with me.
See ya next year.

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#TeamBayAreaBehindTheSoill : Will Bronson is a music manager based out of Los Angeles.
• He serves as a manager at Active Management.

• He works alongside other representatives at Active Management (e.g. Tavon “Pun” Alexander, Chioke McCoy, Vallejo Kenn, etc.)

• On top of management work, Will Bronson has some credits in film/tv production contexts — e.g. he’s listed on IMDb for credits like Run the Jewels: Crown (2016), and other music-related events!!

Just Overall Good Dude And Has Done So Much To Help The Bay Area Get Heard & Seen We Salute You 💐

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Summer 25 photo dump. From LA to SA and many spots in between. This year hasn’t unfolded the way I expected but God has been good and God has provided Fa sho.

#LSK
#beerisblackhistory
#draughtseason
#factsonly

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