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Evidence based performance nutrition helping athletes maximise their performance, recovery & adaptation.
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Today’s podcast guest is performance nutritionist @winrowperformance 

We discuss all things nutrition to become a better athlete. From calories, macros, meal timing, carb loading, hydration, supplements and much more. 

Such a good chat with such a knowledgable guy, we hope you enjoy!
37
Ironman Leeds 🇬🇧

The moment I’ve worked so hard for, finally coming to fruition. 5+ years of hard, honest work. I wasn’t sure this day would ever come, and I definitely didn’t think it was going to be now, given the prep since Frankfurt. But I think that actually played in my favour, had some good times in July with family and friends and just ticked off whatever training I could.

Glad I finally got to showcase it, on home turf and on one of the hardest courses, while sharing it with some good people.

10th overall - 3rd age group.

No swim.
Bike - 5:24
Run - 3:08

Even if the swim had gone ahead, I do believe I’d have still been up the top end of the race. Everything just seemed to click on the day.

At one point, I was questioning myself on the bike as it really started to hurt, but I got onto the run and the legs showed up.

What a day. 🤝

Thank you to all my family and friends that have been there and believed in me, to everyone who was out on the course supporting, and to everyone else from afar. It means a lot. ❤️

It’s true what they say - IRONMAN isn’t about what happens on the day, it’s how far you’ve come and where you’ve come from to get to where you are and that start line.

It’s been some journey for myself, as some people know. It’s not something I come on here and bang on about, but maybe in time I will.

For now, it’s time for some well-earned rest before getting back to work, as there is still more to come!
95
Sixteen years of coaching. I’ve never run an ad in my life.

👉🏻👉🏻👉🏻

Every single client on this carousel found me the same way: someone they knew got a result, and told them about it.

That was my whole marketing strategy. 

Get someone a result + within a timeframe + that actually meant something to them = let them go and tell everyone they know.

And they did, Year after year. 

Someone would come in, we’d get to work, they’d change (really change!) and a few months later their mates, family or people from work was messaging me. 

Some even travelled over an hour to do it. 

It was a “Referral machine”

For years I thought I was just good at my job (and maybe I am). But looking back, it was simpler than that.

My offer was CLEAR.

People knew exactly what I did and exactly what they’d get. So when they got it, they could explain it to the next person in one sentence. That’s the bit most coaches miss, word of mouth only works when your offer is clear enough to be repeated.

And here’s why I’m telling you this.

It’s the exact thing I help coaches with now.

Not “post more.” 
Not “get more followers.” 

Get your offer so clear that the result sells itself. Because if you’re a good coach who’s still stuck (and most of you are good coaches) your results were never the problem.

Your business was.

Sixteen years I used no ads, funnels or gimmicks. I just had a really clear offer, incredible results and people who couldn’t wait to spread the love. 

Having a clear off is key.

Ads, funnels, strategies will work… 

But only when the basics are covered.
24
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