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Sometimes your brand doesn’t need a rebrand. It just needs that second layer of assets that brings it to life. With @woodpigeonwellness , Caroline already had a beautiful foundation: the logo, fonts, a palette and a strong point of view. Our work together was about building the world around those pieces. How should someone feel when they encounter Wood Pigeon? How can we evoke in others what Caroline wants her products to feel like? Where do people interact with her brand and how can we pour into those areas? Caroline, Heather @hg_editorial and I worked together on a shoot to specifically create images that express those feelings of self care, joy, healing, and beauty. Art directing it was a dream and wayyyyy too much fun! With a ton of giggles on these glorious shoot days, we captured the essence of Wood Pigeon and her visual presence has really transformed. Branding isn’t just having the right pieces (although that helped tremendously!), it’s creating a world your customers can step into for a moment.
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Mini Repair on the go! This product works wonders as a nighttime nourishing balm and by day you can make it part of your “makeup” kit. Dab a little bit on eye lids, lips and cheekbones for a dewy look with minimal effort all while healing your skin. Skincare as makeup forever!!!
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Wood Pigeon is for every body. Our products are created with your lymphatic system in mind but you don’t have to have lymphatic concerns to enjoy them! They are made to help you support your bodies natural ability to heal from the inside out, starting with clean ingredients in small batches. Whether you are tending to sensitive skin or wanting to add new rituals with intention to your life, you’re in the right place. 🌊🌊🌊 Find your flow over at WP
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