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In November 2008, I was nearly 8 months pregnant, watching the election returns roll in. I was upside down on my couch, trying to hold a smoldering stick of mugwort near my toes. My daughter was breech, and I was willing to try anything to help her flip.

Yes, I’m a physician and scientist. Yes, I knew the evidence for moxibustion and headstands was thin. And yes, I thought, “It couldn’t hurt! Why not?”

That impulse is at the heart of my new piece in TIME, because it’s far more common than we like to admit. A new analysis from the Edelman Trust Institute and our team at Yale School of Public Health looked at a 13,000+ person survey and found:

 ➡️ 70% globally believed at least one of six unfounded health claims (childhood vaccines, raw milk, fluoride, and more) - PS: Most of those who did had taken a university-level science course, and it didn’t fall neatly along party or generational lines; 
 ➡️ People who interact with the health care system most often were more than 50% more likely to hold three or more of these beliefs; and 
 ➡️ Nearly half believe someone without medical training who is fluent with AI can match or beat a doctor on at least one health task.

I’d posit this isn’t an ignorance problem. It’s a feeling-heard problem - and an agency problem. People are far more likely to take advice when they believe their concerns have been truly listened to, taken seriously, that someone understands their community, and that there’s something they can DO. (NB: Empathy and action are not a substitute for good data, but they help good data land.)

And here’s the hopeful part: nearly half of respondents said they’ve seen doctors or medical experts build bridges and grow trust. Trust is not out of reach.

 ❓ When have you gone looking for answers in an unexpected place - and what did you find❓ 

For more - see 🔗  in comments… (Oh, PS: my daughter did eventually flip. I doubt the moxibustion had anything to do with it. But I found what I was looking for: a sense of agency.)
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