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Yii Ooi

@yiiooi

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Fights for nothing #twistedmesses Cover story shot for @wallpapermag
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editorial inspiration @yiiooi Who’s who in the zoo #whoswatchingwho Cover story shot for @wallpapermag
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Who’s who in the zoo #whoswatchingwho Cover story shot for @wallpapermag What if no one’s watching? What if there’s no ranking?
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Copy cat #eattherat Was pretty fun shooting this cover story for @wallpapermag, exploring the idea of “what if”. What if there were no algorithms, no curated personas, no trends to follow? If no one was watching, would you still do it?
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Work for NIKE RUNNING Photographer: Yudo Kurita @yudo_kurita @servicio.represents Stylist: Yii @yiiooi Makeup Artist: Freya @freyaisasheep.mua Hair Stylist: Ian @ian_yuuuu Set Designer: Nimo @zhu_jieyun Retouching: Billy CLIENT – NIKE @nike @nikerunning PRODUCTION – BLOC @blocproductions @sionmillett #nikerunning #ads #nike #sportsphotographer #photoshoot #productioncompany #blocproductions #china
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Work for NIKE RUNNING Photographer: Yudo Kurita @yudo_kurita @servicio.represents DP: Gian Paolo @shattered_interface Stylist: Yii @yiiooi Makeup Artist: Freya @freyaisasheep.mua Hair Stylist: Ian @ian_yuuuu Set Designer: Nimo @zhu_jieyun Retouching: Billy CLIENT – NIKE @nike @nikerunning PRODUCTION – BLOC @blocproductions @sionmillett #nikerunning #ads #nike #sportsphotographer #photoshoot #productioncompany #blocproductions #china
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Work for NIKE RUNNING Photographer: Yudo Kurita @yudo_kurita @servicio.represents Stylist: Yii @yiiooi Makeup Artist: Freya @freyaisasheep.mua Hair Stylist: Ian @ian_yuuuu Set Designer: Nimo @zhu_jieyun Retouching: Billy CLIENT – NIKE @nike @nikerunning PRODUCTION – BLOC @blocproductions @sionmillett #nikerunning #ads #nike #sportsphotographer #photoshoot #productioncompany #blocproductions #china
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The body needs to be seen again. Only by liberating exercise from the additional burden of self-proof can a true and diverse state of life be presented beyond scale data, check-in photos and consumerism. When the body once again becomes the subject of life experience rather than an object that always needs to be optimized and examined, movement can return to its most authentic state. WALLPAPER CHINA ISSUE COVER 001 ［身体的绩效 Body As Asset］ Photography @yiiooi Creative & Styling @docoooii Creative @yvon.in2046 Talent @yingouyang_ @zhaoziqii0612 @wangwang_xinye @ruyuchen8110 @yiipang_ @mkd_16zzz @xie_bhhhhh Makeup @ruoyu_wong Hair @li_jiasu @chenping_hair Production @hi.abichan Set Design @_lvxiaohe
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When sports become a daily routine in the city, the stopwatches on the track, the difficulty of the rock walls, and the numbers on the weighing scale often carry anxiety and self-reproach, quietly changing the original intention of sports. The body is no longer regarded as a carrier of life experiences, but rather as a ”performance project“ that requires continuous optimization, turning into a means of self-proof. Each of its indicators is a KPI that can be measured, compared and improved, ultimately serving the narrative of achievements called “BECOMING A BETTER SELF”. WALLPAPER CHINA ISSUE COVER 001 We initiated the topic：［身体的绩效 Body As Asset］ Photography @yiiooi Creative & Styling @docoooii Creative @yvon.in2046 Talent @yingouyang_ @zhaoziqii0612 @wangwang_xinye @ruyuchen8110 @yiipang_ @mkd_16zzz @xie_bhhhhh Makeup @ruoyu_wong Hair @li_jiasu @chenping_hair Production @hi.abichan Set Design @_lvxiaohe
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Samantha for The Nod Magazine 🍃 #samantharuthprabhu #reelstrending #fyp #trendingaudio #samanatha
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Visual Techniques: Duplication/Echo Print Nike - 24.7 (2025) Cast & crew: Directed: @axelmorin_ Edited: @marco__novoa DOP: @nicolasloir_dop & @hugocarlier_ Production Company: @division.global Producers: @boobhaus & @gwendoline.victoria & @aubruneau Stylist: @stella_greenspan & @yiiooi VFX: Julien Hardy & @julienlaudicina Colorist: @robinrisser Post House: @everest_studio More visuals → @genery.io #nike #duplication #echoprint #commercial #genery
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Toss and catch #connectingthedots Shot @vickykaushal09 on @thenodmag cover story
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