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Yishai Back

@yishaiback

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Go behind the scenes with me as I think through a video campaign using entirely AI footage.

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Maybe we’ve gone too far chasing metrics. Marketing needs more first principles the fundamentals that truly shape perception. The challenge? Translating those untrackable wins into boardroom language and financial reports.

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The old marketing playbook is outdated. Rising costs and complex attribution demand more than isolated specialists, they require a unified, connected strategy. Today’s winners integrate, not silo. Is your team aligned?

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Customers don’t buy after one ad, so why do we still measure like they do?
Real buying decisions take time, touchpoints, and trust.

Let’s stop chasing clicks and start measuring what really matters.

🎯 It’s time to rethink the funnel.

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Would you be against the idea that AI scraping your content could actually help prove you're the expert worth learning from? 🧠

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Would you be opposed to relying only on AI, when real value comes from adding your unique voice and insight? Everyone can ask a chatbot the winners go beyond that. 🤖

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Would you be opposed to blending AI with real expert insights to create content your audience will actually follow and trust? Build authority, not noise. 🎯

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Building around your audience is smart but incomplete. Help them understand how your solution compares to existing categories, or why it's a better alternative.🎯

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I used to think category design came first. But the real unlock? It starts with understanding your audience, their needs, and where your product fits in their world.🎯

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Locked in a new client momentum’s building. Now it’s all about smart sales to keep the fire alive. Let’s go.🔥

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Framing a question for a “no” instead of a “yes” makes it easier for people to engage. “Would you be opposed to…” often works better than “Are you interested in…” 🎯

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