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Jonathan Wasserman

@yonatanwas

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⁨ אחרי השביעי באוקטובר הבנתי שאני רוצה להוסיף עבודה חדשה. שלחתי את המלאך השומר שלי (אחותי הלא היא יעל פתיר) לעשות מחקר על קינות. היא חזרה עם המון חומרי השראה וכך ליאנה ואני ועוד הרבה התחלנו להגות את הצעדה. אז עוד לא ידעתי שהעבודה הזו תוביל לצעד שעשינו כאקט של מחאה ביום פתיחת הביתן. כל זה לא היה קורה בלי כל האחיות, השלוש אחיות שעשו את האנימציה, שתי האחיות תמר מרגלית ומירה לפידות, האחות ליאנה, האחות המופיעה והמלחינה זואי פולנסקי, האח הגדול יונתן וסרמן והאחות המקורית החכמה שהביאה את הקינה האירית ממחאת הנשים מול הפרלמנט האירי ושהייתה המצפן הפוליטי שלי. אז לקראת נעילה הזמנו את המוזיקאית אור אדרי לבנות מוסיקה חדשה לקינה ללוות את הנעילה עם אווירה אחרת. הנה עוד קצת מאחורי הקלעים.⁩

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⁨ לקראת נעילה זו הזדמנות טובה להזכר ולשחרר קצת את החגורה!! אז אי שם ב2020 בזמן שרופא אחד עצבני עשה לי בדיקת שד והרגשתי צמרמורת בגוף, נולדה הסצינה המפוארת הזו שקוראים לה ״תיפוף שד״. המון עבודה קשה של הרבה אנשים ומלא סיעור מוחות אח״כ והיא כאן. לכבודה ובסופ״ש הקרוב במסגרת ״פסטיבל תל אביב״ המתופף המדופלם עידן K ינגן קול שני לרופא ויתופף לייב על Udu לגרסת הבמאי/מתופף ארוכה. נראה לי יהיה סוטה בקטע טוב. 1. הסצינה המקורית מהסרט, אנימציה בשילוב כוחות של יונתן וסרמן, פיטר פילאטוב ודניאל שמאותה. 2. מאחורי הקלעים של זואי פולנסקי שהלחינה את המנגינה וגם שיחקה את הרופא (!)3.חזרות מאתמול עם עידן K על המופע.

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How do you turn a bold moment into a video people can feel?

When eToro went public – they wanted more than just an announcement.

They wanted to make a statement. On screen. In Times Square.

So we used the Nasdaq building itself as the canvas.

We designed the ad to break out of the frame, using sharp shadows and a visual illusion that made the video feel like it was escaping the screen.

Because when you’re going public, it should look and feel like a breakout.

We didn’t just make a video.

We used the medium to amplify the message.

The result? A celebration that looked iconic — and felt unforgettable.

Want to see how your message can take over the screen?

Check out more of my work on my site
Link in bio.

Big thanks for @mayagalon_magya for bringing me on board for this production. Love being part of it - and working with the amazing team @eliel.creative @yonatanwas - You guys rock!

#animation #nasdaq #timesquare #fintech #3d

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IPO moments deserve more than exposure. they deserve presence.
💎
High-End CGI & Digital Experiences for Global Tech Brands #cgi #ipo #nasdaq #3d #digitalsignage

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After a long journey, Ruth Patir’s ‘Motherland’ will finally open tonight for audiences at The Tel Aviv Museum of Art. Comprising a series of videos featuring digitally animated Iron Age fertility goddesses, ‘Motherland’ brings together ancient archaeology and advanced imaging technologies to reflect on the complex intersection of gender, motherhood, and the tensions surrounding fertility and reproductive rights in today’s world.

Many people worked hard on this book - including the whole team at Field Day Studio, 3Sisters, the curators Mira Lapidot and Tamar Margalit, Leanna Berkovitch - too many to name here, but thanks to everyone and happy the work will finally be seen.

Tonight ‘Motherland’ by @ruthpatir opens at @telavivmuseumofart! Order your copy here!

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Save The Date

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We are excited to share the first images of our newest book ‘(M)otherland’ by Ruth Patir, which accompanies her multi-part video installation at the 2024 Venice Biennale of Art. Based on documentary footage of her own experience undergoing fertility preservation treatments, (M)otherland layers the artist’s intimate storytelling with ancient archaeology and advanced image technologies. Laced with candid reflections and biting humor, (M)otherland addresses larger societal issues, such as the politics of gender and the body, and the hidden mechanisms of power.

When Patir was diagnosed as a carrier of the BRCA gene mutation, she began to use her iPhone to document her negotiation between important decisions related to her body, and broader societal pressures around female fertility, contextualized within Israel’s demographic obsession. Patir’s personal odyssey recasts the artist as an ancient “fertility figurine”, a type of female statuette that was widely common in ancient Judea yet one that has mystified archaeologists for centuries.

This book was produced in the months following the terror attacks of October 7 and the devastating Hamas-Israel war. In the depths of horror, Patir refused to open the exhibition until a ceasefire and hostage-release agreement would be reached, and dedicated the book “to all the women who have lost their lives in this vicious war – both Israeli and Palestinian – and to those who were left to pick up the pieces.”

As the exhibition has yet to open, the book makes (M)otherland accessible in a new form, including essays by the co-curators Mira Lapidot and Tamar Margalit, and additional essays by scholars Noam Gal, Keren Goldberg and a conversation between the artist and Eva Illouz. The book was designed by Field Day Studio, edited by Mira Lapidot and Tamar Margalit, and printed at Die Keure. It is available for distribution via Idea Books. Thank you to the entire team who worked on it, including the 3Sisters Studio, Piotr Filatov and Daniel Shamota, Jonathan Wasserman, Field Day Studio led by Zohar Koren and Idan Am-Shalem, Leanna Berkovitch, Daria Kassovsky and Yael Patir, Yuval Katz, Dana Meirson, Omer Tirosh.

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Resist!! Keening (2024) Ancient figurines alongside the thousands of fragments that were left of them, forlorn, broken women sculptures come to life and take part in a procession - a shared public expression of grief, sorrow, and rage. This work was produced as part of my production for the Venice Biennale, for the Israeli Pavilion, it can be viewed from the outside. It was made by the talented VFX superstar @shamota with the studio art director @peterfilatov for @3sisters3000 and produced by @leanna.ber music by @zoepolanski curated by @mira_lapidot & @tamarimar and conceived with @yaelpatir & @danameirson. #ceasefirenow #bringthemhomenow #hostagerelease #carmelgat #bringhershhome

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עוד כמה תמונות אווירה יפות לסיכום התערוכה ״אסאנה לרגע״ במוזיאון א״י.

בתמונות - עבודות של חנה סער, מרב היימן, מיכאל ליאני ועבודתי ״טרנסנדר״, מיצב ניאון וסרט אנימציה בוי אר.

תודה לכל מי שבא.ה לרגע!

אצרה: רז סמירה
עיצוב חלל: דוד חקי
צילום: אלעד שריג

תלת ואנימציה: יונתן וסרמן
אנימציה נוספת: דין בן אורי
הסרט נוצר בתמיכת קרן אוסטרובסקי

@razsamira
@david.chaki
@eladsarigphotographer
@shani_spivak_ @avitalvf
@barakpony
@hannasahar
@meiravheiman
@michael_liani
@yonatanwas
@deanbenuri
@ostrovskyfamilyfund

#vr #neon #installation #asana #moment

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In Motherland, the new project by @ruthpatir , which is currently waiting behind lock and sign at the 60th Venice Biennale, we've produced over 120 minutes of animation. This incredible feat, equivalent to a feature-length animation in just half a year, is a testament to our team's relentless dedication and passion for innovation and pushing the boundaries of content and technology. I am grateful for the opportunity to manage and coordinate this stunning project's production.

In the project, there are Over 60 minutes of documentary animation of Ruth injecting hormones - an intense and immersive animation work, just like the hormone injection experience itself. It is a half-hour animation film that includes scenes pushing the boundaries of the documentary genre, unlike many works before it. "Petah Tikva," Ruth's legendary work, has been upgraded. It now features female figurines waiting in a fertility clinic surrounded by TVs and iPhones streaming live news. A short documentary scene of Ruth visiting her fertility doctor, where she appears as a fertility figurine. And "Keening" is the only video work one could glimpse from the outside of the Israeli pavilion - a video work demonstrating and protest of the broken female figurines.

I also had the honor to handle the exhibition catalog with insightful essays by Tamar Margalit, Mira Lapidot, Dr. Keren Goldberg, Dr.Noam Gal and Professor Eva Illuse delve into themes like Feminist Technology, Judean pillar figurines, personal perspectives on BRCA and fertility treatments in Israel, and Social media over-sharing. The catalog features unique images and designs, so try to get yourself a copy.
Mira, Tamar, Ian, Field Day Studio, Thanks for thinking deeply about every detail for the ability of a project to contain so many ideas, to take such a large body of work, write it, and create it so excitingly.
@sternthalbooks @mira_lapidot @tamarimar @field_day.studio @kerengoldberg @_noam_gal_

@wix @yotamano thank for wonderful collaboration in creating a stunning website for Ruth's works. I'm grateful to have been part of this process and eagerly anticipate the unveiling of our creations at the Biennale.

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