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Meddeb ®

@youssefmeddebb

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Most recent branding and visual identity for @laffatuniss
A place built on community and warmth ⭐️
The branding blends classic arabic funk elements with distinctive laffa characteristics to make a unique yet easily identifiable mark.
Laffa has been my longest running project by far almost a year of trial and error perfecting every detail of graphics to craft a consistent mark across every medium.
Shoutout to the whole @salt_create team for making this project possible and for @inesgermain_ for leading the creative direction 🧂🖤

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Latest event poster and SM posts for @felukah @boo_nabouli @benjemybenjemy @benboo_duetto @bint_ishtar @mosaicband_ event organized by @cafichanta.muc

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Behind the scenes of our Samsung Galaxy S26 campaign. 🎬

10 branded films. Different stories, locations and setups.

A big thank you to everyone who brought this project to life. 🖤

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One of my favorite recent brandings
@oto.izakaya stands as more than just a japenese restaurant, its a fusion of taste sound and texture, and a call to being more present 🌸
and this branding translates just that into a visual form.
Really proud of everything oto has became today and it will always stand as one of my favorite projects to ever work on
Shoutout to @inesgermain_ ( from @salt_create ) for the creative direction and for leading this project into existence 🧂🖤

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OTO wasn’t built one campaign at a time. It was built from the ground up.

From strategy, concept, identity, storytelling, interior creative direction, and launch, to every visual, every detail, and every experience, we had the privilege of shaping OTO.

The best creative work happens when trust comes first.

A special thank you to Mo, not only for believing in our vision, but for constantly pushing us to think bigger, go further, and never settle. Thank you for giving us the freedom to create without limits and for trusting the process every step of the way.

Projects like these remind us why we do what we do: building brands that people don’t just consume, but live.

Here’s to OTO, and to every bold idea still to come.

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1993 📂

The Unsponsored League Collection is now available online.

#FC

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Between where you’ve been and where you’re going, there’s always room for you. Welcome to People of LAFFA.

Music by @ramsjamsss 🪄
@salt_create

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The UNSPONSORED LEAGUE imagines a different football culture, one shaped by identity, community.

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Before football had sponsors, it had neighborhoods. -18

#UL

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The Unsponsored League is an imagined football competition created by Fichier Caché around three fictional clubs. Inspired by the streets, neighborhoods and everyday football culture of North Africa, the project explores a version of the game where identity comes before commerce, where communities matter more than sponsorships, and where every badge carries a story.

The Unsponsored League Collection is now available online.

#FCU

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We don’t celebrate what makes us the same.

We celebrate what makes us different.

The People of Laffa.

Soft opening now!

@salt_create

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