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Zaina

@zaina_kay

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We are so proud of how much you’ve grown. 🌱 Last October, he was communicating without spoken words. Today, we get to hear more and more of his voice. 🧡 A reminder: not speaking does not mean not understanding. There was always so much happening behind those eyes—we just had to give him the time, support, and opportunities to show us. So proud of how far you’ve come. 🌱 . #abatherapy #aba
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Can we talk about this because If you’re a girl who loves wearing a pump cover but still wants to feel cute in what you’re wearing… you need to hear this. Because we wanted to create something that gave you coverage without making you feel like you were hiding underneath a giant bulky shirt. So we made the Covert Pump Cover with coverage in the front & back, sleeves, and a shape that actually follows your curves instead of making you look completely boxy. It’s lightweight, breathable, & easy to move in. And you can style it however you want. Wear it when you want more coverage, take it off when you don’t. It’s not about hiding your body. It’s about having another option in your wardrobe. And honestly… once you wear it, you’ll get it. Link in bio to shop the most flattering pump cover you can find🖤 #CovertActivewear #PumpCover #WomensActivewear #GymOutfit #GirlsWhoLift
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The last slide is worth the swipe…💫 When we started Covert Activewear, it wasn’t just about creating clothes—it was about solving a problem. We wanted activewear that was modest, flattering, and empowering, especially for women like us who didn’t see themselves represented. Building a brand hasn’t been easy, we’ve faced countless challenges. Some days feel like uphill battles, but our belief in this mission keeps us moving forward. It’s YOU who inspire us—every message, every story from women feeling confident in Covert reminds us why we started. This is bigger than us; it’s about changing the narrative for girls and beyond, proving that we can thrive, dream, and redefine the industry together. Thank you for believing in us.🤍
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What a day! There’s so much I can talk about. Starting from zero just three months ago and signing up for this Ironman 70.3 after listening to Can’t Hurt Me by @davidgoggins, I wanted to do something to truly challenge myself. No experience on a bike. Never swam in open water. The only real swimming I had ever done was laps during my senior year swim class and swim lessons as a little kid. The longest run I’d ever done more than once was about 5 miles. I ran around 8 once and couldn’t walk for a week lol. I could talk about all the injuries and getting sick—not just during training, but throughout race week, all the way up to race day when I was still sick. I could talk about all the thoughts going through my head about not being able to race, after all the hard work and with all my loved ones there to support me. Watching everyone in Santa Cruz full of high energy, getting in their last bit of work, while I was just lying around doing nothing. Just trying to do everything in my power to be healthy for race day. It was a roller coaster for sure. Looking back, all of that made the experience that much more meaningful. When I crossed that finish line, all the emotions hit. I don’t get emotional very often, but I couldn’t control it this time. I saw my family and I had to go the other way to try and compose myself lol. All the work I put in. Being so excited to compete, then thinking I wouldn’t even be able to race all week because I was sick, and finally saying f*** it and finishing the race. That feeling is hard to put into words. I gave it my all. I had nothing left to give when I crossed that line. Such a beautiful feeling. I haven’t felt so much gratitude in a very long time. This was one of the best experiences of my entire life. So much to be thankful for. And out of everything, the thing I’m most grateful for is my family. Being there with me, cheering me on. The experience would not have been the same without them. For that, I’m the most fortunate. I didn’t hit my sub-6 goal due to some issues I dealt with in the lead-up and throughout the race. But I learned so much. A healthy me will be going sub-5 very soon. Can’t wait for the next one!
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The best kind ✨🕊️
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Peak week day 3! Some tempo and threshold work done for the swim and run. Numbers may not look amazing, at least for what my goals are. However starting this journey 3 months ago that swim took me closer to an hour at around a 2:10 pace and in 30 mins the run was a 9 min pace for 3.3 miles. Just getting started! These numbers will be laughable in a few more months!! 📈
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This is their childhood, happening in real time.🧡 Sometimes we lose track of time and miss moments without celebrating them or holding on while it lasts. This is your reminder to have fun and channel in on your inner-child for the little ones in your life. The giggles, the mess, the way they trust you without even thinking. One day, these little moments will be stories they tell, or help regulate their nervous system, and we get to be in them.🧡 It’s not about trying to make it perfect, just trying to be present while it lasts✨
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Even though it’s hard to say out loud, we’re not ashamed to admit that…💫 We’ve been working on scaling Covert for four years, and it’s still not our full-time job. The journey has been anything but easy. We’ve invested so much money into hiring and working with the wrong people. While we’ve learned lessons along the way, it’s a tough pill to swallow knowing how much time and resources we’ve lost. We don’t celebrate our wins enough and need to learn to embrace where we are and where we are going more. We travel and have and lived in the Middle East for 3 years, yet we still don’t know where we truly belong. The constant search for home—both physically and mentally—has been an ongoing struggle. Every time we get a rush of confidence with our product and brand, somehow it gets lost in the noise. We allow ourselves the space to feel it. The fire is still there no matter how we feel, we just embrace the rollercoaster of emotions that comes with entrepreneurship. Every person we started with, isn’t a part of the journey anymore. We’ve lost more people/friends than we’ve gained. We want everyone to eat, just not our table. One thing we absolutely can’t stand is the obsession with highlight reels. Nobody has a perfect life, and the lack of authenticity online is exhausting. It’s frustrating to see such a curated version of reality, to the point where we sometimes question if social media is even worth it. There are days we want to walk away from it all—quit posting, stop engaging, and just focus on our other passions to avoid these interactions. But deep down, we know our story matters, because there’s girls who are just like us. We don’t like the word modesty. We really want to bridge the gap for girls who want coverage that is stylish and flattering. Finding our niche has been difficult so we focus on simply connecting with girls. You don’t have to be “modest” to style or value covert. When we first started “covering up” it did feel like insecurity. We were so young and so wrong. We wish we could hug our younger selves. Confidence doesn’t come from how much skin you show and we truly want the space for every girl to feel and be her best.
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From a single idea to a complete transformation, this is how Covert Activewear came to life.💫 We started as Grow with Light and created leggings/shorts with a built in pump cover to the waistband as a solution for women who wanted coverage without the constant adjustment or bulky look. After being encouraged by industry experts to think beyond what we’d already created, we took a leap of faith, redefined our product, and reimagined our brand which is where we are today. Letting go wasn’t easy, but it taught us one of the most important lessons: resilience leads to growth and nothing ever stops unless you do. Today, Covert Activewear is more than just a brand—it’s a movement. A movement that honors modesty, celebrates individuality, and empowers women to own their choices without compromise. 💬 Share with us—what does transformation mean to you? . #CovertActivewear #OurStory #ConfidenceInStyle
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🎉 Make Cleaning Fun! 🎉 Teaching kids to clean up can be productive *and* enjoyable! Transforming chores into fun activities helps children develop independence and responsibility while enjoying the process. 💪✨ Here are 4 playful ways to make cleanup time enjoyable: 🧸 Turn It Into a Game: Challenge your child to a “clean-up race” or use a color-sorting game to put toys away based on their colors. Set a timer and cheer them on! 🎶 Add Music: Play their favorite upbeat songs while they tidy up. Dancing and cleaning go hand-in-hand when the beat drops! 🕺🎵 🏆 Reward System: Create a simple sticker chart or give small rewards for completed tasks. These milestones keep them motivated and excited. 🌟🎁 🌈 Be Creative: Pretend the toys are “lost adventurers” needing to return to their “homes,” or make cleaning a treasure hunt for hidden objects! 🗺️✨ By blending fun with structure, children will see cleanup as a positive part of their routine rather than a chore. Start incorporating these strategies today and make tidying up a family event! 👉 What are your favorite ways to make cleaning fun? Share below! 👇✨ #childdevelopment #funlearning #positiveparenting #earlylearning #choresforkids #playbasedlearning #parentingtips #raisingkids #engagedlearning #kidsactivities #lifehacksforkids #parentingwin
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Stop waiting for approval from others to live the life you want. Choosing yourself means living authentically, on your own terms, without blaming anyone for the choices you make. When you trust your own path, you free yourself from regret and outside opinions. It’s your life—own every decision and step into your power unapologetically. What’s the worst that could happen? You live once and life is a forever learning experience. You just get up and try again💫 . #adviceoftheday #inspiringquotes #chooseyou
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Designs made with you in mind.🤍💫 Reasons vary from person to person why they love @covertactivewear products. Whether you love the brand being women owned, the stylish and weightless coverage, and/or the privacy that gives you power without hindering confidence — We’re grateful you’re here and able to build the Covert Culture with you. As much as we love creating our products, nothing beats seeing you love and be in them. We truly focus on the purpose behind the brand with empowering women in the options and space of confidence, comfort, and covert.🤍 Here’s to you and the Covert Culture.💫
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