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KLFW 2026. RUNWAY @taguwa.ruwa 
050826 1500PM

Fashion, in many ways, is all about dedication.
Every designer dedicates their work to someone, or something. Some to a friend who is no longer here. Some to a mother who believed in them from the very beginning. Some dedicate their work to a community, a culture, or simply the people who stood by them whilst they were still building.

Perhaps that is why everybody wants to be part of fashion.

But fashion is also about pressure.
Before the work. During the work. And even after the work is done, the pressure doesn’t leave with it.

Once the show is over, comes the criticism. The judgement. The opinions. And almost certainly,

someone will have something to say, whether the work was brilliant or otherwise.

You can give it 290% and still get dragged.

You can give it 290% and still get dragged.

Fashion is brutal like that.

Fashion is not built in one season, and neither is luxury.

Luxury is never merely about the product.

It is built on perception. That is why a designer brings their buyers into the room. Potential clients. Their society. Their people. They understand the importance of media, collaboration, conversation and, sometimes, a little propaganda.

Because making beautiful clothes is one thing. Making people understand why they matter is another. And this is where I get slightly fucked off with people who think understanding fashion simply means understanding clothes.

For me, you need to understand Music. Art. Hair.

Subculture. History. Behaviour.

Society. The street. The establishment. Culture, as a whole.

Because fashion has never existed on its own.
It borrows. It responds. It rebels. It remembers. And sometimes, it becomes the very evidence of the time we are living in.
The applause may last for a moment.
The judgement tends to stay a little longer.
And yet, you carry on.

Fuck the noise.
Fuck the approval.
Fuck the need to be understood by everyone.
Let them talk. Let them judge. Let them have their opinions.

Everybody wants to be part of fashion.

But to truly understand it, you have to understand more than the clothes. The music. The hair. The art. The street. The society. The history. The re
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