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Discover the world of ZOYA, where expert craftsmanship immortalises artful designs in rare jewellery.

An experience as timeless as the elegance of Titan ✨

From thoughtful planning to seamless execution, every detail came together to create a memorable experience.

@tanishqjewellery @irth_houseoftitan @miabytanishq @titanworldin @titaneyeplus @taneira_sarees @zoyajewels

#WSCCorporateEvents #Tanishq #CorporateEvents #EventManagement #ExperiencesThatMatter

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Part 3 - Beautiful women. A thousand unforgettable moments. The spirit of sisterhood ❤️

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India’s spice palette, but make it High Jewellery. 🌶️💎

@zoyajewels’ new Her Again collection turns the colours of turmeric, saffron, cardamom and rose into extraordinary jewellery, featuring vibrant gemstones and unexpected colour combinations.

With internationally acclaimed sitarist and composer Anoushka Shankar @anoushkashankarofficial bringing the campaign to life, it’s a beautiful coming together of Indian heritage, colour and contemporary design. ✨

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$ZOYA, in collaboration with TBWA\Lintas, has launched ‘Her Again’, a campaign celebrating women in their 40s and 50s through themes of self-discovery, confidence and individuality, featuring sitarist and composer Anoushka Shankar. Conceptualised by TBWA\Lintas and directed by Bharat Sikka, the campaign draws inspiration from Indian spices, connecting sensory memories with ZOYA’s fine jewellery craftsmanship. With ‘Her Again’, ZOYA challenges conventional luxury advertising by embracing authentic representation, age inclusivity and emotionally driven storytelling. #zoya #heragain #luxurymarketing #brandstorytelling #sociapanews [ZOYA, TBWA/Lintas, Her Again, Luxury Marketing, Brand Storytelling, Advertising News, Sociapa News]$

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$A luxury jeweller just made a spice market its main character. AD REVIEW: Zoya, "Her Again" Our score: 7/10 Verdict: A distinct, art-directed brand mood piece that stands apart from festive jewellery clutter but soft-pedals the product sell. What works ✅ Casting Anoushka Shankar as a woman at the top of her game ✅ Spice memory gives the collection a specific sensory hook ✅ The brief targets women in their 40s and 50s as protagonists What misses ❌ The jewellery feels like a supporting character in its own launch ❌ No clear purchase reason beyond the mood and the muse The lesson: When selling to women over 40, make her the subject of her own desire and anchor the product in a sensory memory cue. 2.3M views on YouTube so far. A luxury jeweller just made a spice market its main character. Zoya's Her Again film, created by TBWA\Lintas and shot by Bharat Sikka, follows Anoushka Shankar through a spice market and into memories of a bougainvillea garden, hopscotch and a carousel. The collection translates turmeric, mace, cardamom, saffron and rose into gemstones and unusual stones. It is aimed at women in their 40s and 50s as people at the prime of their lives, not through partners or children. Do you think memory-led storytelling makes high jewellery more desirable, or does the product get lost in the mood? Should luxury jewellery ads lead with memory over product? Memory over product or Product stays hero? Vote in the comments! @zoyajewels @tbwalintas @anoushkashankarofficial Read the full story on our website. Link in bio.$

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From India’s treasured spices to the art of High Jewellery. ✨

With Her Again, @zoyajewels transforms the colours, aromas and memories of India into extraordinary wearable art. Featuring @anoushkashankarofficial as its Cultural Voice, the collection celebrates a living cultural heritage through a distinctive language of colour, craftsmanship and expression.

#IndianHighJewellery #ZOYAJewels #HerAgain #GemstoneJewellery #IndianCraftsmanship

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$ZOYA’s new jewellery film starts with a spice market, not a product shot. ZOYA’s ‘Her Again’ opens in a spice market, not a jewellery case. The new High Jewellery film, created by TBWA\Lintas with Anoushka Shankar, turns turmeric, saffron and cardamom into triggers for memory. It’s a reminder that luxury can lead with emotion and self-recognition instead of product details. Which sensory cue would you build a campaign around? Should luxury jewellery ads lead with emotion over craft? Emotion first or Craft first? Vote in the comments! @zoyajewels @tbwalintas @anoushkashankarofficial Read the full story on our website. Link in bio.$