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Zuzanna Rogatty

@zrogatty

17.2K

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4165

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Designer & Lettering Artist
Creative Director @somethingspecialstudios
New York / ex Honolulu ex Warsaw
/ ex @thisiscollins ex @pentagramdesign

POSTS STORIES REELS TAGGED

Looking back at past editions, we love seeing so many different cities, styles and ways of expressing a place through type.

Thank you to all the artists who make each edition so wonderfully diverse 🥰

#showusyourtype #illustration #graphicdesign

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Brain week.

In August, @wired looked at some of the most fascinating aspects of human (and animal) intelligence. From new octopus research, to the scientists using human cells to power computers, to a promising new treatment for addiction, cognitive science is getting smarter.

Design @_alyssawalker @anjali.nair25 @jacqui.vanliew.draws @benjameshinks @okeeffesam @jobannymusic
Photography @palomashutes @djacks.jpg @siqi_lea @maiabooker_

Cover @intranetgirl @zrogatty

@wired @condenast

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Historia wygląda tak, że od 15 lat kolekcjonuję twórczość Polskiej Szkoły Plakatu - Świerzego, Młodożeńca, Tomaszewskiego, Lenicy. Uważam, że polski plakat to jest potęga i wizytówka naszego kraju.

Kiedy @zrogatty zaprojektowała okładkę mojej książki, nawiązując do malarskości, rysunkowości i odważnej plakatowej typografii, wiedzieliśmy, że musi powstać z tego nasz plakat.

Z tekstem piosenki, od której tytuł wzięła moja książka. „Warszawo, moja Warszawo” to przepiękne przedwojenne tango z 1933 roku, do którego słowa napisał Andrzej Włast.

Ten plakat to spotykanie Warszawy, którą znamy z dawnych opowieści i obrazów, z tą, którą widzimy dziś – młodą i odważną.

PLAKAT CUDNA WARSZAWO to wyjątkowy, limitowany nakład dostępny w 100 numerowanych egzemplarzach.
Dostępny na naszej stronie: CUDNAWARSZAWO.PL

Idźcie w plakat, mówię Wam! To jeden z najwspanialszych prezentów, jakie można sobie lub komuś podarować.

PS. A piękną, kolorową oprawę plakatu zrobił niezawodny @czuly_oprawca. Ilekroć zostawiam u niego jakieś prace, mówię: Ufam Ci, opraw po swojemu. I zawsze robi to perfekcyjnie 🫶

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100 days of surfing (so far!) in 2026 with @conleylowrance, with adventures in Nicaragua, Mexico, the British Virgin Islands, California, and good ol’ Rockaway. The first year Conley and I started surfing, we decided to do 100 days in a year. That felt impossible, but now it feels impossible not to.

Grateful to the amazing people (shout out to @zrogatty) I get to paddle out with, and @surfwithamigas and @sailrockaway for incredible people and adventures. Love to @phase_surf for essential stoke and infrastructure. And cheers to the rest of 2026!

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BRAAAAAAAINS! In August, we explored some fascinating corners of human (and animal) intelligence—from octopus arms and the surprising ways they think, to scientists using human brain cells to power computers, and a lot more in between. Turns out, the more we learn about brains, the weirder they get.

Thanks to the many artists and contributors who worked on this package!

AI Is Dead. Organoids Are Alive animation by @intranetgirl with lettering by @zrogatty
The Most Dangerous Diagnosis in a Heat Wave animations by @mcgloughlinbrothers with design and development by @okeeffesam
Her Brain Was Broken. It Was Fixed With Sound—Not a Scalpel animations by @balaramaheller commissioned by @cherkis with support from @palomashutes
When Your Brain Is in Your Arm illustrations by @hoichandraws with design and art direction by @jacqui.vanliew.draws and @benjameshinks
Big Tech Wants to Harvest Your Thoughts illustrations by @jobannymusic
And WIRED’s own take on the exploding brain illustrated by @da__h_ and art directed by @benjameshinks

🤓

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The brains behind @wired are back! This time, with a comprehensive guide to expanding your mind for our August cover. It’s not all gray matter goop—the future of brainpower is in research facilities around the world, where tech giants are developing far-out neurotechnology products; a hospital room where focused ultrasound replaces invasive brain surgery; your arm (if you’re an octopus); and in mind-bending labs, where organoids are now training computer models. Mind? Blown. Between the forward-looking reporting and wild design of this package, there’s a whole lot of intel to dig into @ wired.com.

🎨 by slide:
AI Is Dead. Organoids Are Alive: Animation by @intranetgirl, lettering by @zrogatty
The WIRED Guide to Expanding Your Mind: @da__h_
When Your Brain Is in Your Arm: @hoichandraws
Her Brain Was Broken. It Was Fixed With Sound—Not a Scalpel: @balaramaheller
Big Tech Wants to Harvest Your Thoughts: @jobannymusic
The Most Dangerous Diagnosis in a Heat Wave: Video by @mcgloughlinbrothers, web design by @okeeffesam

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Brain organoids—tiny spheres of neural matter formed from differentiated stem cells—have been a staple of basic neuroscience research for over a decade. But as soon as I heard that researchers were beginning to experiment with building brain organoid-based computing systems, “programming” them with electrical signals and hits of dopamine, I knew I had to learn more. The result, nearly a year in the making: this (cover!) story for @wired on the brave new world of biological computing.

I loved reporting this piece. I visited labs at Johns Hopkins University and UC San Diego, watched brain organoids control robots, played Pong against neurons in Australia, and talked with neuroscientists, engineers, bioethicists, and one fantastically ornery sociologist about where consciousness begins and ends. It changed how I think about life, computing, and intelligence. I promise it’s not as scary as it sounds!

Enormous thank yous: to my enthusiastic editor Jason Kehe, my fact-checkers, @_alyssawalker and everyone on the WIRED art team for putting together this incredible package with original art by @intranetgirl and lettering by @zrogatty, all the university PIOs who helped broker access to the hidden world of cellular labs, my buddy Ava Kofman who helped me with my pitch, and everyone who has read so far! If you read it and it made you feel any kind of way I’d love to hear about it.

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Oto ona - moja wymarzona okładka „Cudnej Warszawy”.

Bardzo się cieszę, że powstała razem z @zrogatty - jedną z najciekawszych współczesnych polskich projektantek i artystek letteringu.

Od początku chciałam, żeby okładka nawiązywała do polskiej szkoły plakatu – jej malarskości, rysunkowości, odważnej typografii i charakterystycznej niedosłowności.

„Cudna Warszawo” opowiada o mieście, które nie stoi w miejscu. Chcieliśmy więc, żeby na okładce spotkała się Warszawa, którą znamy z dawnych opowieści i obrazów, z tą, którą widzimy dziś – młodą, odważną, pełną nowych miejsc i pomysłów.

Myślę, że Zuzanna świetnie uchwyciła właśnie ten moment 🙏🏼🩷

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@wired
“Mini human brains are being grown in labs all over the world. Soon, they could outthink neural networks.
Our cover story explores the strange new world of what biologists call human brain organoids, where living neurons are being taught to play video games, control machines and potentially become the foundation of a new kind of intelligence.”
#wired
#magazinecover
#magnet
#coverlove
#nascapas
.
Animation: @intranetgirl
Lettering: @zrogatty

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MX on film 🌼 thnx to @knnbrgh for the camera and @surfwithamigas for the amazing week 💙

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