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Tehya D’Sylva

@tehya.design

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BOSSMAN: ‘British English’ 🇬🇧 This project was part of my one-month placement at @uncommon.creative.studio The brief was “British English” — and what’s more British than your local cornershop? “Bossman” is an iconic figure in every community across Britain— yet they rarely gets the recognition they deserve!! We’ve all got our own Bossman — the one you see every day, who knows your order before you even ask. The real kings AND queens of the community 👑 But with big supermarket chains and the cost of living crisis, these local legends are slowly disappearing — but we can’t let that happen or go unnoticed… This project was about bringing that idea to life and celebrating the Bossman before it’s too late! This was such an amazing experience learning from the team and meeting such incredible creatives throughout the residency 🙌 Shoutout to my creative partner-in-crime, @studio_euan — thanks for putting up with my constant yap and keeping all my chaotic brainstorming sheets somewhat organised💃🏽🕺🏻 #uncommoncreativestudio #advertisingandbranddesign #graphicdesign #tehyadesign #year2 #adobefirefly #design #ravensbourneuniversity #creativelab @creativelabldn taken in Uncommon Creative Studio by @tehya.design
17
a year ago
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FINAL MAJOR PROJECT 👩‍🎓 KEEPSAKE: A language disappears every fourteen days. This project explores language extinction through a vending machine installation, highlighting how language loss affects identity, culture, and cultural memory. #design #languages #culturalidentity #strategist by @tehya.design
4
4 months ago
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PENGUIN X MONOTYPE @newblood_dandad What if books weren’t just something we read, but places we could go?… @d_and_ad #motiondesign #storytelling #creativedirection #graphicdesign #dandad taken in London, United Kingdom by @tehya.design
0
4 months ago
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PENGUIN X MONOTYPE 📚 “Depart Beyond the Page” was my response to the Penguin x Monotype D&AD new blood brief, exploring how we can reshape the way the world reads. We have lost the art of escape through reading. With shorter attention spans and the dominance of short form media, engaging with longer ones like reading has become harder for many people. From there, the idea came from a simple personal truth…when I want to escape, I travel ✈️ So why not turn books into destinations?… The concept reframes books not as things we simply read, but as places we go. Each story becomes a destination, turning reading into an immersive act of travel to different realities. #dandad #penguinbooks #monotype #creativedirection #strategist taken in London, United Kingdom by @tehya.design
0
4 months ago
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KEEPSAKE: a word kept is a language saved 🗣️ This was my university final major project that explored language extinction and the commodification of language in a digitally driven world. Inspired by the statistic that a language disappears every fourteen days, I wanted to explore how the value of language has shifted from cultural identity and heritage to what is considered economically useful and accessible. The project took the form of a vending machine, using the familiar commercial object to reflect how language is often treated as a product. People could “purchase” access to underrepresented languages that lack online resources and digital visibility. The installation highlighted the imbalance between languages that thrive online and those at risk of disappearing, encouraging people to consider what is lost when a language dies… #advertising #branddesign #graphicdesign #strategist #creative taken in London, United Kingdom by @tehya.design
6
4 months ago
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Pleased to share that I had the amazing opportunity to be a Creative/Copywriter on Snapchat’s latest “Little Joys” campaign💛👻 It was a pleasure collaborating with the team at @weirdo.work ! #tehyadesign #graphicdesign #advertising #copywriting #creative #snapchat by @tehya.design
16
a year ago
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ASN: Alcatel Submarine Networks 🌊 Make history, connect your future I had the opportunity to work with Alcatel Submarine Networks on a recruitment campaign aimed at young people — during my first year of uni (2024)! The idea was to show how ASN literally connects the world through its incredible undersea network systems — and inspire young people to be part of that connection too… Not just connecting the world, but connecting their own future! #asn #graphicdesign #year1 #ravensbourneuniversity #creativelab #advertising taken in London, United Kingdom by @tehya.design
1
a year ago
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POTLUCK: share what’s real, not what’s perfect🍴 This project focused on creating an app/service that addresses a national food issue. My app, POTLUCK, encourages people to share real, imperfect food moments—challenging the pressure social media creates around having the “perfect plate.”🩷🧡 The interface was designed in Figma, with the campaign developed using various tools from the Adobe Creative Suite. The concept was brought to life through Adobe Firefly, adding AI-driven visuals to support the story. #potluck #figmadesign #adobe #adobefirefly #advertisingcampaign #advertisingandbranddesign #year2 #graphicdesign #tehyadesign taken in London, United Kingdom by @tehya.design
7
a year ago
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BULK BEANS: beans for one This project was all about proving you can brand anything—even beans 🫘 We were each assigned a word to work with, and I got bulk. After looking into the gym “bulking” supplement route, I decided to focus on the idea of bulk buying as a cost-effective and environmentally friendly way to shop. But I also wanted to consider the realities of solo living. Personally, when I buy beans, I often end up using only half a tin and leaving the rest in the fridge—where it doesn’t always keep well. That got me thinking: what if there were a way for people living alone to buy beans in bulk, but in single-portion sizes? #branding #graphicdesign #year2 #advertisingandbranddesign #tehyadesign #bakedbeans #copywriting #universityproject taken in London, United Kingdom by @tehya.design
7
a year ago
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