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That F*cking Marketing Podcast

@tfm.pod

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A podcast that says what most marketers won’t 🤫🎙️
Hosted by @fieldingmedia.co and @mathewfielding
Behind the scenes of @tfm.au

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If you've sat in the meeting.
Nodded at the dashboard. Approved the next month's spend.

And walked out thinking … I genuinely don’t know if any of this is working.

You're not alone.

The conversations most marketers are having about strategy, spend, and what actually drives growth are all surface-level … and they almost always end with "just put more into Meta."

So we started That F*cking Marketing Podcast (@tfm.pod)

It’s the REAL conversation you'd have after the conference, the stuff your agency (and team) won't say on a call and the strategies that actually move the needle, not the ones that look good on a slide.

The first episodes drop this week.
Comment TFM POD and we’ll send you the link to listen as soon as they’re out. by @tfm.pod

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5 months ago

Why offering 35% off can outperform 30% off, and it has nothing to do with the extra 5% 🧠

We break down the psychology behind discount thresholds and how using the right discount at the right time can fill empty tables that would otherwise sit unused.

#thatfckingmarketingpodcast #PricingStrategy by @tfm.pod

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15 hours ago

I’ve been telling clients the wrong thing about discounts.

My advice was always “give value”. A free bottle of wine, or a free dessert.

Then @panayiotikoutlakis changed my mind.

He said that 30% off fills 3-4 tables. But 35% off fills the room.

That 5% is psychological and it’s the difference between a dead Tuesday and a full one.

Tell me, what's a pricing or discount rule you swore by that the data proved wrong?

Comment PAN and I’ll send you the episode by @tfm.pod

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a day ago

What’s a notification that actually made you open an app this week?

When EatClub first started, they used to get complaints about how many notifications they sent. Years later, they send more than they ever did, but one key thing changed.

Relevance.

Nobody says “stop sending notifications” anymore. They say “stop sending me irrelevant ones.”

With over 4 ,million users, EatClubs notification strategy is one to listen to.

Comment PAN and I’ll send you the episode by @tfm.pod

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2 days ago

Billboards and radio ads used to convert. Not anymore 📉

We get into why traditional out of home advertising is losing ground fast, and why social platforms are where real conversions are happening now.

#thatfckingmarketingpodcast #MarketingStrategy by @tfm.pod

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2 days ago

He built a $200M+ business on the one thing marketers are always told never to do 👀

We break down how a banking app scaled past 4 million users by ignoring conventional marketing wisdom, and why the same principle applies to restaurants deciding between raising prices or increasing seats.

#thatfckingmarketingpodcast #MarketingStrategy by @tfm.pod

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3 days ago

Charging full price to an empty room isn't a strategy 🪑

Pan Koutlakis built EatClub to a $200M+ valuation by doing what most restaurants are too scared to do - discounting on purpose.

The kicker? A 5% shift in pricing can double demand. And 35% beats 30% every single time.

Full episode with Pan is live now 🎧 Link in bio. by @tfm.pod

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3 days ago

The price increase trap that's quietly killing restaurant margins 📈

Small, gradual price increases barely register with customers and can actually increase volume. But one big price jump? Customers notice immediately and demand drops off a cliff. It's basic supply and demand, but so many businesses get the execution wrong.

If you're pricing a product or menu right now, this is worth hearing before your next price review.

#thatfckingmarketingpodcast #PricingStrategy by @tfm.pod

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5 days ago

Let's go for a drive and chat through some of the questions you guys have been asking.

Over the next few videos we're covering brands taking political stances and how to actually rank in AI search.

#founderadvice #marketingagency #ceo #businessgrowth by @tfm.pod

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4 days ago

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6 days ago

Hacks we would gatekeep if we wanted marketers to fail 👀

Steal these before we change our mind...

1️⃣ repurpose one long-form video into 5 pieces of content before you even think about filming something new
2️⃣ stop writing captions for the algorithm - write them for the one person you're actually trying to convert
3️⃣ block "thinking time" in your calendar before the week fills up - strategy never happens in the gaps between meetings
4️⃣ send your EDM at odd times - everyone else is fighting for that 9am inbox slot and getting buried
5️⃣ you can double customer demand with one simple pricing shift

A new episode drops every Thursday, filled with more tips and tricks - link in bio 🎧

Tag someone who needs these hacks in their life. by @tfm.pod

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7 days ago

"What is your salary?" might be the most taboo question you can ask a stranger, and that's exactly why it works 👀

We unpack why salary curiosity drives so much engagement, and why career conversations with the next generation matter more than we think.

#thatfckingmarketingpodcast by @tfm.pod

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7 days ago