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TGBC

@tgbc_il

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TLV based visual communication, strategy & branding agency
Agenzia di comunicazione visiva, strategia e branding basata su TLV
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TGBC x GLOW: Visual Communication Visual communication for GLOW, the light gallery representing Europe’s leading lighting brands for architects and interior designers. by @tgbc_il
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6 months ago
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TGBC x Kérastase: Brand Leadership With Kérastase Paris, the world’s leading luxury professional haircare brand, we strengthened the brand’s presence in Israel, safeguarded its international identity, and elevated it locally through marketing and design initiatives developed in close partnership with the Paris team. by @tgbc_il
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6 months ago
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TGBC is hiring Visual Communication Designers / Graphic Designers. Employment scope: Full-time, hybrid (combination of office and remote work). TGBC מגייסת מעצבי תקשורת חזותית / גרפיקאים. היקף המשרה: מלאה, היברידית (שילוב עבודה מהבית ומהמשרד). מיקום: תל אביב. מה תעשו אצלנו: תהיו אחראים/ות על פיתוח קונספטים ויזואליים מקוריים. תיצרו עיצובים למגוון פלטפורמות – דיגיטל ופרינט. תעבדו על פרויקטים מגוונים הכוללים מיתוג, קמפיינים פרסומיים ועוד. תשתפו פעולה עם צוות הקריאייטיב לשיווק ולהשגת מטרות משותפות. מה אנחנו מחפשים: שליטה מלאה בתוכנות Adobe Creative Suite (Photoshop, Illustrator, InDesign). ניסיון תעסוקתי מוכח כמעצב/ת גרפי/ת בסטודיו לעיצוב או במשרד פרסום – יתרון משמעותי. היכרות או ניסיון בעבודה עם כלים מבוססי AI לעיצוב ויצירה (כגון Midjourney, Firefly, ChatGPT) – יתרון. עברית שפת אם – חובה. בעל/ת מחשב נייד – חובה. הבנה מעמיקה של עקרונות עיצוב, קומפוזיציה וטיפוגרפיה. יכולת עבודה עצמאית, ניהול זמן יעיל וירידה לפרטים. תקשורת בין־אישית טובה ויכולת עבודה בצוות. תיק עבודות מרשים המייצג את כישוריכם וניסיונכם – חובה לצרף במייל. יש לשלוח קורות חיים ותיק עבודות ל־ office@tgbc.co.il המשרה פתוחה לנשים ולגברים כאחד | מוזמנים לשתף. by @tgbc_il
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6 months ago
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TGBC x Desigual: Local Launch For Desigual, we guided the brand’s launch in Israel with the Afrodite retail chain, working strictly within the global brand guidelines and in close collaboration with the international creative team. The messaging, visual choices and in‑store presence were all adapted to keep Desigual’s iconic language intact while speaking directly to the local audience and carving out a clear place on the Israeli shelf. by @tgbc_il
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6 months ago
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TGBC x L’ORÉAL PROFESSIONNEL: Ambassador Identity For L’Oréal Professionnel Paris, TGBC created an ambassador system that strengthens the brand’s presence within the hairdresser community and turns global values into an everyday salon language. Each touchpoint repeats the same clean backdrop, signature logotype and laurel mark, making the identity instantly recognizable while building pride and a sense of belonging among professionals. This clear framework keeps the brand consistent across stories, videos and spaces, deepening loyalty through an emotional and professional bond with hairstylists – positioning L’Oréal Professionnel not just as a product brand, but as a long‑term partner in their careers. by @tgbc_il
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6 months ago
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TGBC x HIND RABII for Glow Israel For HIND RABII, represented in Israel by Glow, TGBC edited a series of short brand films that translate the label’s refined aesthetic into precise motion. Each video applies the original visual language - light, materials, typography and rhythm - so the cinematic story of the fixtures stays fully on-brand while speaking directly to the local audience. by @tgbc_il
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8 months ago
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TGBC x HOT CINEMA: Motion Language For HOT CINEMA, TGBC translated the static brand guidelines into a concise motion system built for trailers, promos and social stories. Each animation uses the same black field, white typography and red‑pink glow, with titles, dates and film visuals entering and exiting on a strict grid so information always reads first. Transitions are minimal and rhythmical-fades, slides and light pulses rather than effects-so the motion feels cinematic but never distracts from the content. This framework turns every short video into a clear extension of the HOT CINEMA identity, instantly recognisable whether it appears in‑feed, in‑app or on the big screen. by @tgbc_il
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8 months ago
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TGBC x HOT CINEMA: Brand Guidelines For HOT CINEMA, TGBC created a compact brand guideline system that translates the cinematic experience into a clear visual language. The identity is built on a deep black canvas, a sharp white logotype, and a vibrant red‑to‑pink gradient, all echoed in the social templates and event creatives. Consistent grids, headline hierarchies and image framing allow diverse content-premieres, talks, stand‑up nights and kids’ events-to live under one recognizable look. The result is a flexible toolkit that keeps HOT CINEMA communications bold, legible and unmistakably on‑brand across feeds, screens and printed assets. by @tgbc_il
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8 months ago
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TGBC x BIOTOP: Brand Guidelines & Visual Rules TGBC developed a comprehensive set of Brand Guidelines & Visual Rules for BIOTOP Professional, defining how the brand looks and behaves across every touchpoint - from billboards to social feeds. The guidelines consolidate logo, color, typography, grids and imagery into one coherent system, so every new asset is built on clear rules rather than ad‑hoc interpretation. At the core of the visual language are the eye-cover message bar, fixed model-product compositions on a clinical white background, and a restrained color palette supported by laboratory- and measurement-inspired graphic elements. Together, these rules create a professional, science-led visual identity that is instantly recognisable and highly consistent across formats, markets and applications. by @tgbc_il
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8 months ago
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TGBC x BIOTOP: Image Language System For BIOTOP, we defined a visual image system that translates the brand’s promise of **precision** and authentic professionalism into a clear, repeatable photographic language. At the heart of the system stands the black message bar crossing the model’s eyes, carrying the brand line “IT’S WHAT YOU DON’T SEE THAT MAKES THE DIFFERENCE.” This device creates an immediate focal point, protects anonymity, and turns every image into a recognisable BIOTOP asset across media. Models, Styling and Atmosphere The guidelines specify models with natural, healthy hair and understated beauty, shot with clean, clinical clarity. Styling, makeup and backgrounds stay minimal and controlled, keeping attention on hair quality and product performance rather than fashion or props. by @tgbc_il
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8 months ago
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TGBC X Eshet Tours: Visual Language Framework TGBC partnered with Eshet Tours to develop a clear, scalable visual language and guideline system, building on the existing brand rather than redefining it. Our work focused on codifying how the brand looks and behaves across channels: typography hierarchies, color system, iconography, layout principles and image direction. The goal was to create a coherent toolkit that can be applied by different teams and suppliers while keeping Eshet Tours recognisable, contemporary and distinct in a crowded travel category. We defined headline and body styles in Latin and Hebrew, set ratios and protected areas for the logo, and established a restrained color palette with a dominant red accent for impact. We also outlined rules for photography and graphic elements that support a premium yet accessible travel narrative, from compositions to use of negative space. With this framework, Eshet Tours can produce ongoing campaigns and day‑to‑day materials with higher consistency and shorter turnaround times, without depending on ad‑hoc design interpretations. The result is a more unified presence across touchpoints and a brand expression that feels international, but remains rooted in the company’s existing identity. by @tgbc_il
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8 months ago
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TGBC x Living: Strategic Rebranding and Identity Evolution TGBC led the comprehensive rebranding of Living, the credit card of the Maccabi Group, to redefine the club’s communication language and transition it from a financial product into a leading wellness lifestyle brand. We developed a new visual identity centered on the philosophy of intentional choices and mindful living. The design language is built upon a primary and secondary color palette inspired by natural, earthy tones, evoking a sense of "grounded luxury" and a balanced, "Italian kind of elegance". This aesthetic shift caters to a discerning audience focused on personal growth, physical health, and mental well-being. Our approach utilized a clean, modern typographic system - leveraging the Rubik font family - to ensure a cohesive and sophisticated presence across all digital and social platforms. By removing conventional marketing pressure, the branding creates a soothing experience that promotes long-term engagement with the brand's core values: pursuing meaningful goals, investing in relationships, and experiencing life in the present. The identity positions Living as a lifelong journey of personal development rather than a static service. It calls for deep self-awareness and a continuous drive for growth across all areas of life, establishing the brand as a premium standard in the wellness category. by @tgbc_il
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8 months ago
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