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Sean OLinn | Organic Social Growth(@that.orange.guy)'s profile avatar HD Profile

Sean OLinn | Organic Social Growth

@that.orange.guy

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I started this company in 2017 with a camera and a vision. I didn’t have a business plan. I just knew the brands shaping their industries deserved marketing that reflected that. And nobody was doing it. So I went and figured it out. 8 years later this company looks nothing like it did back then. Best way possible. This past year we rebuilt everything. How we onboard, strategize, shoot, run paid media, create content, measure results. All of it torn apart and put back together at a higher standard. We raised the bar on what we’re willing to put our name on and invested in the people behind the scenes who pour everything into work most people will never see. We started building our own technology. Internal systems for trend research, strategy, moving faster without cutting corners. Nothing out there worked how we needed. So we built it ourselves. Most agencies pick a lane. Social shop. Production company. Media buying team. None of them talk to each other. We do everything. Commercials. Brand building. Social content. Paid ads. Organic growth. Sales consulting. One team, one roof, all designed to work together. This video is us showing you that. The 3D, VFX, match cuts, sound design. Our production team with no ceiling. This isn’t client work. This is what happens when you hand us the keys. We don’t just understand our clients’ marketing. We understand their businesses. What drives revenue, what’s noise, what moves the needle. We think like partners, not vendors. Because we are. True Culture Marketing is now True Marketing. Small client list. On purpose. Deep partnerships. Real strategy. Work that changes how people experience your brand. If your brand doesn’t reflect how good you actually are, that’s what we fix. Welcome to True Marketing. 🤝 Music by: @eonzero taken in Jacksonville, Florida by @that.orange.guy
92
6 months ago
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PLAY A HOLE WITH @mrvincecarter15 BIRDIE STYLE #18 @tpcsawgrass 462 yd par 4 Who’s next???? #thatshowyoufinish taken in TPC Sawgrass by @that.orange.guy
25
2 years ago
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Wheels and wings, both built for speed. Jax Executive Jet Center and SkyLife Elite are taking luxury to new heights, and True Culture Marketing was there to capture every moment. A stunning showcase of elegance and power, featuring the Ferrari Club of North East Florida: where beauty meets precision on the ground and in the air 🛩️🎬 #jackeonville #904 #privatejets #Ferrari #carvideo #LuxuryCars #PrivateJet #trending #ferrarifriday #fyp #luxurylifestyle #travel #luxurytravel #privatetravel #jetsetter #jetlife taken in Jacksonville, Florida by @that.orange.guy
32
2 years ago
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A few months back, I was filming Mike at Ascend Amphitheater with the boys in Nashville during the show. While he was on stage, he shared a story with the crowd that stuck with me. Back when he was finishing The Highs, he was living in a penthouse overlooking the river. Every morning he’d step out onto the balcony, read, meditate, and picture himself one day performing at Ascend Amphitheater. The moment I heard that story, I knew there was a film in it. The idea was to take viewers through that journey. From the morning journaling, flying through the pages of his book, weaving through Broadway in a fully recreated 3D Nashville , to that same penthouse he talked about and ending at Ascend Amphitheater where that vision finally became reality. What ended up on screen only lasts a few moments, but creating it took nearly three months. Every building you see was recreated in 3D. We actually tried using Google Maps and Google Earth to speed up the process, but the data wasn’t accurate enough for the level of realism we wanted. In the end, we rebuilt Nashville from the ground up. Every camera move, transition, and detail was carefully crafted to make the sequence feel like one continuous shot. When it came time to create the 5 year anniversary video for The Highs, this felt like the perfect story to tell. Not because it was flashy, but because it represented everything behind the album. Having a vision, putting in the work, and eventually watching that vision become reality. This carousel gives you a behind the scenes look at how we brought it all together. From the early concept and storyboarding to 3D modeling, animation, compositing, and the final edit, you’ll get a look at what went into creating one of my favorite sequences I’ve ever worked on. Swipe through to see how it all came together. And make sure you get to the last two slides (ig won’t let the boy post the whole thing on one 😂). It’s an unreleased Director’s Cut of the sequence that I’ve never shared before. taken in Ascend Amphitheater by @that.orange.guy
49
2 months ago
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Postales de Minca ⛰️ taken in Minca, Magdalena, Colombia by @that.orange.guy
7
3 months ago
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Postales de Tayrona #travel #columbia #tayrona #paradise taken in Tayrona National Natural Park by @that.orange.guy
17
3 months ago
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Just trying to stay small. The chef 👨‍🍳📸 @abu__thabit #FitnessMotivation #Bodybuilding #ClassicPhysique taken in Chattanooga, Tennessee by @that.orange.guy
27
3 months ago
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10 years ago, I started my entrepreneurial journey. What I thought would be a path to freedom turned out to be one of the most challenging, humbling, rewarding, and transformative experiences of my life. Social media often shows the wins, the milestones, the events, and acts as a highlight reel. What it doesn’t show are the sleepless nights, the setbacks, the sacrifices, the self doubt, and the moments when quitting feels like the easier option. Over the last decade, I’ve learned lessons from successes, failures, mentors, employees, clients, and experiences that shaped who I am today. These aren’t lessons from a textbook. They’re lessons earned through real world experience, mistakes, and persistence. My hope is that one of these lessons helps someone who’s currently in the middle of their own journey. What’s the biggest lesson entrepreneurship has taught you? ⬇️ Share it below. And don’t miss the last slide. it might be the most important lesson of them all. If you’re in a tough season right now, keep going. The only way to lose is to quit. 📸 @elisimages taken in Jacksonville, Florida by @that.orange.guy
16
4 months ago
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Spent the weekend in Tampa with operators who actually move markets. Conversations with Brandon Adams and Kevin Harrington weren’t about hype they were about execution, leverage, and building things that last. Every room you walk into should stretch your thinking. Every relationship you build should sharpen your standards. Every lesson you learn should change how you move Monday morning. Grateful for the access, the insights, and the reminder that growth lives outside your comfort zone. ➡️ Look at the last slide one social vitality key everyone can implement today. Photo 📸 @morgan_madden taken in Tampa Florida by @that.orange.guy
18
8 months ago
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There’s a certain feeling you get when a production comes together at the highest level. when the vision is clear, the execution is sharp, and every department moves like one unit. That’s exactly what happened this week as we took on the newest commercial campaign for Nimnicht Chevy • Buick • GMC. This wasn’t just another shoot. This was a full scale operation with precision scheduling, seamless coordination, multi location setups, and a team that showed up with championship level focus from the first call time to the final wrap. Ross brought the perfect presence on camera prepared, locked in, and delivering with the consistency of a true professional. He helped set the tone for the entire production. But what you see in this recap goes deeper than shots and angles. This is the standard we operate by. This is the culture we’ve built. This is the level of storytelling brands come to us for because we don’t create content… we create campaign assets engineered to move people. Every frame has intention. Every moment has purpose. Every project raises the bar. If you want to know what high end commercial production looks like behind the scenes..: this is it. Here’s the recap. Here’s the craft. Here’s the team that’s shaping the future of brand storytelling. Talent: @jirglross Production company: @trueculturemarketing Director: @that.orange.guy AD: @cptn._caveman @weastcoast__ DP: @weastcoast__ Camera operators: @charliewoods12 @livesince89 Audio: @eonzero Lead gaffer: @whoiswhitemayne Grip: @qdotproductions BTS / recap video: @lowellproduction taken in Jacksonville, Florida by @that.orange.guy
29
a year ago
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Another major win for the books. Just wrapped our latest commercial shoot for Nimnicht Chevy • Buick • GMC, and this one was something special. Working with Ross was an absolute pleasure. He was the kind of actor who elevates every moment and makes the entire project better just by showing up prepared and locked in. But the part I’m most grateful for? My team. The people who stay late, solve problems before they exist, and pour their heart into making every frame look like a million bucks. I’m blessed to build with people who treat the mission like it’s their own. Every project reminds me: When you surround yourself with excellence, excellence becomes the standard. On to the next. If you’re chasing something big build your circle wisely. It changes everything. 💪 📸 @yesthisiseli I just bought my new truck taken in Nimnicht Buick GMC by @that.orange.guy
23
a year ago
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Sunday nights done right. Before the chaos of the week starts, I like to slow things down, get the team together, dial in every piece of gear, make sure we’re fully locked for the shoots ahead. It’s not just about being prepared… it’s about being connected. After the prep, we threw some steaks on the grill, shared laughs, stories, and a few moments that remind me why I love what I do. Because business isn’t built on transactions . it’s built on people. And when you build a culture where everyone believes in the mission, the work hits different. This is what Sunday nights look like around here . Discipline, gratitude, and a team that feels like family. 📸 @livesince89 taken in Jacksonville, Florida by @that.orange.guy
10
a year ago
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