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Christina Garnett | trust & customer-brand relationships

@thatchristinag

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Award-winning author, trust theorist, & CCO
Founder, Customer Trust Infrastructure
📘Transforming Customer-Brand Relationships
✍️2nd book in progress

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a year ago

Who says a trip to Europe can't solve all your problems? Loving my time in London with the fam.#travel #london #SkyGarden #SherlockHolmes #England by @thatchristinag

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2 years ago

Exactly what my soul needed. Music is medicine. #music #hozier #canada #montreal by @thatchristinag

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3 years ago

What does it say about the power algorithms have over us when Twitter can tweak theirs and restore our communities back to us?Marketing Twitter might be back, but we also need to ask about the role algorithms play in how we perceive, act, and live online. My latest for Campaign US. #socialmedia #writerslife #marketingtwitter by @thatchristinag

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8 days ago

What happens when we focus on metrics and dashboards instead of our customers and their experience?You get what we're seeing in modern marketing and CX. Thanks to CX Today for sharing my thoughts.#CX #business #worksonpaper by @thatchristinag

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11 days ago

Yapping like my life depends on it. 💅Special thanks to whoever nominated me for Atonom's top customer experience thought leader award. #cx #business #thatgirl by @thatchristinag

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11 days ago

Sharing my thoughts on CX Operating Systems with @cmswire. It's not enough for your tech stack to talk to each other. You need a governance and cultural layer that means you treat CX like the team sport it is. #CX #CustomerExperience #business by @thatchristinag

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11 days ago

Just casually planning a trip to Australia to keynote at @state_of_social.Can't wait to talk about how brands can get back to humanity and stop prioritizing optimization and efficiency over connection. We need to make social actually connect people again. #stateofsocial #marketing #socialmedia by @thatchristinag

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24 days ago

We know brands love to use celebs and creators to get your attention, but do they also get your trust too? In my latest for @campaign_us I discuss parasocial trust transfer and how it works or fails. #influencer #marketing #advertising #trust #parasocialtrusttransfer by @thatchristinag

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25 days ago

There is a lot of talk about trust and how brands need to do better, but we need to address that so much of what we do is cosplaying relations behaviors so we can get the money, time, access, and resources without really building a relationship. #business #cx #rant #trust by @thatchristinag

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25 days ago

Planting seeds in my customer trust research work. #CustomerTrust #CX #business #ssrn #workingpaper by @thatchristinag

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a month ago

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a month ago